The non-alcoholic drinks market in France

According to Le Monde de l’épicerie fine (December 2025), 28% of French people drink no- or low-alcohol beverages, known as “no-low”, and the share reaches 50% among 15-34 year-olds. The same title notes that alcohol consumption has fallen by 30% in twenty years in France. Dry January, whose seventh edition takes place in 2026, has become a commercial high point for alcohol-free drinks.

After an almost flat 2024 in supermarkets (+0.5%, according to Brasseurs de France), alcohol-free beer accelerates in France in 2025: +11.5% in volume, according to NielsenIQ, with 600,000 extra litres sold in July and August. Supply follows: 40% of the brewers surveyed by Brasseurs de France already make it and 30% have a project under way, in a country with 2,500 breweries.

Alcohol-free wine remains a nascent market in France. According to Le Monde de l’épicerie fine (September 2025), only a quarter of French people have tried it, and 80% of them say they were disappointed: alcohol acts as a flavour enhancer, and many makers compensate for its absence with sugar. Dealcoholised wine also struggles to be tied to a terroir, whereas alcohol-free beer benefits from its seniority.

Yes, but less and less. According to Eurostat, France imported 24,069 tonnes of alcohol-free beer in 2025 for €26.6 million, against 35,001 tonnes and €34.7 million in 2023. Belgium supplies €15.3 million, or 58% of the total, ahead of the Netherlands (€7.9 million). French exports are rising over the same period: 29,058 tonnes in 2025, for €26.5 million.

According to Le Monde de l’épicerie fine (September 2025), dealcoholised wines and alcohol-free spirits sell for up to €35 a bottle in France. Subject to 5.5% VAT, against 20% for wines, they sometimes allow the purchase price to be doubled, whereas the markup on wines is limited to 1.7 or 1.8. In some delicatessens, alcohol-free drinks already account for about a third of the drinks offer.

A PDF report in French, 2026 edition, organised in six chapters: the scope of alcohol-free drinks, market size and dynamics, demand, supply and players, regulation and taxation, and outlook.

The publications of Brasseurs de France and the NielsenIQ data they cite, Eurostat statistics, official texts on labelling and taxation, and trade press articles from the IndexPresse database. Every figure comes with its source and period.

Yes. The study is updated before it is sent, within 48 hours at most: it includes the latest published data, and every figure comes with its source and period.

Creators of alcohol-free brands, brewers, winemakers and distillers, distributors, wine merchants and restaurateurs, as well as consultants, bankers and investors who need to understand the non-alcoholic drinks market in France.

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