The high-protein food and drink market in France

Skyr is the leading product of the high-protein food market in France. According to Circana, quoted by L’Essentiel de l’éco in May 2026, its supermarket sales grew 34% in value from April 2025 to March 2026 to approach €400 million, after €312 million in August 2025. Yoplait holds 44.4% of skyr volumes, and retailer brands about 21% of the shelf, according to the same source.

According to Ria, in January 2024, sports nutrition in France accounts for about €200 million in revenue in 2022, excluding food supplements, within a specialised nutrition market of €1 billion. In supermarkets, its sales reach €21.8 million in 2023, up 11.7% in value on 2019. Demand rests on regular sport: 63% of French people exercise at least once a week in 2023, according to an OpinionWay poll for Charal.

In France as across the European Union, Regulation (EC) No 1924/2006 governs nutrition claims. According to the European Commission, a food may be called a “source of protein” if protein provides at least 12% of its energy value, and “high protein” from 20%. For Anses (the French food safety agency), the nutritional reference for a healthy adult is 0.83 g of protein per kilo per day.

In the French high-protein food market, dairy manufacturers dominate: Yoplait leads skyr with 44.4% of volumes according to Circana, and Danone recorded double-digit growth in its high-protein ranges in Europe in 2025, according to FoodIngredientsFirst. In March 2026, Danone signed an agreement to buy the British meal-replacement specialist Huel. Retailer brands, sports nutrition specialists and ingredient and equipment suppliers complete the offer.

According to Ria, in October 2025, people over 65 make up 21.5% of the French population in 2023, or 14.7 million people, and their protein intake should be 30% higher than the rest of the population according to the Conseil national de l’alimentation (the French national food council). Inrae (the French agricultural research institute) recommends at least 1 g per kilo per day. Oral nutritional supplements, a neighbouring market, reach €695 million in 2024, up 7%.

A PDF report in French, 2026 edition, organised in six chapters: market definition and scope, size and dynamics, demand, supply and players, regulation and health, outlook.

Panel data published by the press, Eurostat statistics, European Commission texts, Anses opinions, company communications and trade press articles from the IndexPresse database. Every figure comes with its source and period.

Yes. The study is updated before it is sent, within 48 hours at most: it includes the latest published data, and every figure comes with its source and period.

Dairy and food manufacturers, sports nutrition brands, protein ingredient suppliers, retailers, as well as consultants, bankers and investors who need to understand the high-protein food and drink market in France.

By email, as a PDF, within 48 hours of payment. Our analysts use that time to add the latest available data before sending. You then find it in your My studies area.

A search engine or a general-purpose AI relies on the public web. Our analysts also work with the IndexPresse professional press database, built over more than 35 years, check the original sources and state the period and scope of every figure. You get a structured document you can cite in a business plan or a bank file.

An invoice with VAT is emailed after every payment, and you can enter your company VAT number. For a quote, a purchase order or a bank transfer, contact us.

If the report does not match the contents shown on this page, we redo it or refund you, as our terms of sale provide. Before buying, you can browse the free preview and ask the team your questions.

Yes: the pack of 5 studies costs €370 excl. VAT, that is €74 per study instead of €99. You pick your studies freely for 12 months.