Content of the study:
The market of influencers - France

Available languages

MARKET OVERVIEW

1.1 Definition and scope of the study

The influencer market, or influencer marketing, is made up of four types of players: the influencers, the platforms on which they publish their content, the brands and the influencer marketing agencies. Although the market is young and growing, a clear structure and organization is starting to take shape. Born out of the need to attract young consumers who have moved away from the most common advertising mediums of the past (television, print media), influencer marketing has become the most effective way to reach a growing potential customer base that is highly receptive to communication that feels more authentic.

In fact, influencers have much more emotional capital than the brands they collaborate with, which makes collaborations more effective but also raises legal and ethical issues. Paid collaborations and partnerships between brands and influencers go beyond the realm of traditional advertising and erase the barriers usually established between organic content and paid advertising. This is all the more true as the audience of influencers is young. Social platforms and networks as well as regulators are trying to enforce the rules related to advertising content with more and more success, but the sector remains quite uncontrolled. The amount and speed of content publication on platforms is a big problem for regulators.

Influencer marketing has been growing steadily on all fronts for several years. The number of social network users, influencers as well as the budget allocated to influence by brands are all growing, driven by a basic trend and then accelerated by the health crisis. The various confinements have led to an increase in time spent on social networks and a growth in e-commerce in general. Today, the main challenge is to structure the market to eliminate regulatory and fiscal risk and benefit from the structural growth of the sector.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 2 business days

Our other products

Our other products

Étude de marché locale - France

400 €

Commandez une étude sur une zone géographique (ville ou zone géographique) à partir de 400€ HT

  • Flux Piéton et Voitures 
  • Activité réseaux sociaux
  • Trafic et analyse web
  • Analyse détaillée de l’offre 
  • Cartographie des acteurs
  • Estimation du chiffre d'affaires

Demandez une estimation précise à notre équipe (réponse en 24h)

En savoir plus sur ce format d'étude

Buy

Étude ad hoc - France

600 €

Nos analystes réalisent des études sur-mesure à des prix très compétitifs (à partir de 600€ HT)

  • Définition du marché et du ou des pays
  • Estimation de la faisabilité de l'étude, du délai et du prix (24h)
  • Validation de la commande et paiement en ligne ou par virement

Notre équipe vous recontacte immédiatement (entre 9h et 22h Paris)

Consultez un exemple d'étude ad hoc et des études de cas

Buy

Pack 10 études - France

690 €

10 crédits valables 1 an qui vous permettent de choisir 10 études parmi nos 650 études en France

Une offre adaptée pour :

  • Les consultants et fonds d'investissement
  • Les acheteurs et chefs de marché
  • Les experts-comptables

Recevrez gratuitement une sélection d'études personnalisées et le meilleur prix selon le nombre d'études choisies.

Consultez nos études de cas : private equity, conseil, acheteurs, commerciaux.

Buy

Method

Method
Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (5)

Reviews (5)

The market of influencers - France

Publicado en 20/03/2022 by Andre Queral

Interesting study, very well documented, if I have to find absolutely a constructive remark, I will say that it would be relevant to add a conclusion which opens the horizon, which invites to the reflection on the fragility/perenniality/robustness of this new "agent".

The market of influencers - France

Publicado en 15/02/2022 by Lucas Patiachvili - Claravista

A complete study that effectively but precisely presents the issues and dynamics of this market.

The market of influencers - France

Publicado en 13/03/2022 by Julien Jonik

Very well presented. The graphics are nice and easy to read! They are also sourced which allows us to do further research.

The market of influencers - France

Publicado en 04/03/2022 by Tanguy de Malaussene - Algo Source

Gives a very interesting, synthetic and complete overview that allows us to have a more precise idea of the strategy to put in place to reach the target we are addressing. All the right information, in the right place, in a very efficient form. For a brand that wants to address new markets or start from scratch, I recommend!

The market of influencers - France

Publicado en 18/03/2022 by Nina Boissin

Very complete!

Customer cases and references

Customer cases and references
La pépite Interview
Linkedin logo

BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
Linkedin logo

Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
Linkedin logo

Kea Partners

Marie Guibart

Elaine, Durand
Linkedin logo

Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
Linkedin logo

Initiative & Finance

Philippe Dilasser

Anne Baudry
Linkedin logo

Metro

Anne Baudry

Amaury Wernert
Linkedin logo

Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
Linkedin logo

B-Smart

Smart Leaders Interview