Content of the study:MARKET OVERVIEW
1.1 Definition and scope of the study
Reception services and concierge services refer to all the services aiming at welcoming visitors and residents of a building. The market can be divided into different segments:
- Janitorial services in residential buildings: which takes the form of a concierge in charge of the surveillance and maintenance of the building.
- Office building reception services: often outsourced to a company in the context of shared offices or directly entrusted to a member of the company.
- Hotel concierge services: included in the hotel's services.
The study focuses on the first two segments, which are activities in their own right, not included in a more global service.
The building reception and concierge market is driven by the urbanization and growth of the real estate market, both office and residential, but also by the premiumization of the services offered within them.
The concierge market is undergoing many changes and is evolving to meet a multifaceted demand. The rise of Airbnb is creating new problems in apartment management and building security. Digitalization, which is affecting more and more sectors, is also taking an interest in concierge services, and more and more companies are offering 100% digital solutions to ensure the reception and security of buildings.
1.2 The global market
The global market for building reception and concierge services is driven by the premiumization of services offered in office and residential buildings in the world's largest cities. From New York to Melbourne, via London, Paris and Frankfurt, reception and concierge services are taking their place at the entrance of buildings. As ...
1.3 The French market
The market of reception and concierge services includes a large number of different players. Insee figures indicate a decline in the last few years in the turnover of "Combined support activities related to buildings". These activities include routine internal cleaning of buildings, maintenance, garbage disposal, guarding and security, mail distribution, laundry ...
ANALYSIS OF THE DEMAND
2.1 A very localized demand
The main consumers of reception and building concierge services are real estate developers, both in the case of residential and office buildings, as well as co-ownerships or companies directly.
The demand for this type of service is thus logically very localized: it is an urban demand, and located within cities mainly ...
2.2 The premiumization of services within residential buildings
The demand for reception and concierge services in buildings is partly driven by residential buildings and in particular by the market for shared services units and luxury residential real estate. A concierge service can be presented as a major asset to ensure the proper management of the building as a whole, ...
2.3 Office real estate, a growing demand for reception and concierge services
After the period of the Covid crisis that led to the belief that office space was on the verge of extinction, companies and investors are back on the market. The market is now showing remarkable growth in the Paris region, especially in the most central districts. For the year ****, the market ...
MARKET STRUCTURE
3.1 A fragmented market
The market for reception and concierge services is fragmented and includes many players, ranging from independent building concierges to specialized BtoB companies.
An ancestral profession
The building janitor's job is primarily aimed at residential buildings, since the original role was to organize travelers' visits and to ensure the safety of the ...
3.2 Value Chain
3.3 Companies in the market
Several types of companies can be identified on the market of reception and concierge services in France.
Companies specialized in corporate concierge and/or reception services: EasyLife, Jour de Printemps, Merci La Conciergerie, Guardian, Alizéehôtesses, Agence Diva; Companies specialized in residential concierge services: UpperKey, Urban Service, Fidensio; Companies offering ...
ANALYSIS OF THE OFFER
4.1 Typology of the offer
The offer in concierge and reception services is very varied; it can go from the concierge of a residential building to a complete service of reception and high-end conciergerie within an office building. Here is a non-exhaustive list of companies and the different services they offer on the French market, knowing ...
4.2 The development of concierge services for Airbnb
The Airbnb rental market in major French cities
The world leader in seasonal rentals, the Airbnb platform offers numerous accommodations in French cities and even generates its second largest turnover in France. The latter has seen strong growth over the past few years, which is a testament to the evolution of ...
4.3 Digitalized reception and concierge services
As with many other sectors, the trend is towards digital concierge services. Thus, more and more companies are offering ***% digital services for the reception of individuals in buildings.
REGULATION
5.1 Regulations
According to the Ministry of Labor website, a building's concierge "ensures compliance with the regulations of a collective building or a building complex. He/she ensures or coordinates the daily services due to the residents, owners and tenants." His or her missions may vary between the following tasks: "ensuring the opening ...
POSITIONING OF THE ACTORS
6.1 Segmentation
- Easylife
- Wiidii
- Fidensio
- Jours de Printemps Conciergerie
- Guardian
- GuestReady
- UpperKey
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The stationary toilet market - France
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A highly quantified study. Despite the investments made by local authorities, the mistrust of public toilets is confirmed. The smart toilet market has not yet taken off.
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