Content of the study:SYNTHÈSE DU MARCHÉ
1.1 Definition and scope of the study
Reception and concierge services refer to all services related to the reception of visitors and residents of a building. The concierge may also provide other services (laundry service, key storage, child and pet care, repair, etc.). The market can be divided into several segments:
- Janitorial services in residential buildings: these take the form of a janitor who is responsible for monitoring and maintaining the building.
- Reception services in office buildings: are often outsourced to a company as part of office communities or entrusted directly to a member of the company.
- Hotel concierge: services included in those of the hotel.
The study deals with the first two segments. They are stand-alone activities that are not included in a broader service. The market for reception and janitorial services is driven by urbanization and the growth of the real estate market (office and residential), but also by the upgrading of the services offered in these properties. Today, the market for janitorial services is undergoing many changes and continues to evolve to meet a diverse demand. The rise of Airbnb is creating new problems for apartment management and building security, but also new opportunities for concierge services. Digitalization, which is affecting more and more sectors, is also interested in the problem of concierge services and therefore some companies are offering 100% digital solutions to ensure the reception and security of buildings. Whether a complete digitalization of the conciegre service is possible is questionable.
1.2 Concierge service is an internationally successful industry
Reception and concierge services in office and residential buildings are now offered in the world's largest cities. From New York to Melbourne, via London, Paris and Frankfurt, reception and concierge services are taking their place at the entrance to buildings. As such, they are becoming an important factor in the decision ...
1.3 The German market
The market for concierge services in Germany is still relatively young compared to other countries, but it is growing steadily. As a rule, concierge services offer a wide range of services , including everything to do with facility management, guard and security services, and economic services for companies and private individuals. Most ...
ANALYSE DE LA DEMANDE
2.1 Concierges particularly in demand in major cities
In Germany, growing urbanization is becoming an important pull factor for increasing demand for concierge services. More and more affluent people are drawn to cities as a result of this trend, which in turn increases their need for security and convenience. As a result, concierge services are proving to be increasingly ...
2.2 Socioeconomic factors for residential concierge: urbanization & demographic change
Increasing urbanization:
The Zukunftsinstitut reports trends in large cities that are giving rise to new structures of rural life, characterized by new mixed functions and cooperative lifestyles. This is reflected in the growing popularity of co-living, co-working and co-gardening concepts as well as the development of the **-minute city. Here, the ...
2.3 Office properties, a growing demand for reception and concierge services
In addition to their role as concierge, employees may also be employed in corporate office management. In some cases, reception and office management are combined to serve as an interface. Employees who serve as receptionists or concierges are often the first point of contact for guests and employees. Their duties include ...
STRUCTURE DU MARCHÉ
3.1 The emergence of the market
The market for reception and concierge services is fragmented and includes many players, from independent building concierges to specialized B*B companies.
An old profession
The janitorial profession is primarily focused on residential buildings, as the original role was to arrange for travelers to visit and ensure the safety of residents. ...
3.2 Value chain
3.3 Company on the market
Several types of companies can be identified that are present in the reception and janitorial services market in Germany.
These include:
Companies that specialize in concierge services of private individuals. This includes, for example, the on-call concierge service provided by Agent CS GmbH) Companies that provide concierge services for office and ...
ANALYSE DE L'OFFRE
4.1 Product portfolio of the companies
Companies in the concierge industry advertise extensive service offerings for every occasion that go beyond reception services. The offer is very individually adapted to each customer and can therefore not be generalized. Some even offer business consulting functions in the area of employee and customer satisfaction. Accordingly, prices are only quoted ...
4.2 Price indication and influencing factors
The cost of a concierge service can vary depending on the type of building and the specific requirements and services. Here are some rough estimates for the cost of a concierge service in different types of buildings:
Office Building: the cost of a concierge service for an office building can vary ...
4.3 Digitized reception and concierge service
As in many other areas, the trend is toward digital concierge services. For example, more and more companies are offering digital services for receiving people in buildings. These new offerings are aimed at the same customer base as the "physical" service companies, but the range is necessarily more broadly defined.
4.4 The evolution of concierge services for Airbnb & Demographic change as an opportunity for concierge services.
In recent years, the number of Airbnb accommodations in Germany has increased significantly, and in **** a new high was reached with about ***,*** accommodations. Most of these accommodations are located in the metropolitan areas of Berlin, Munich and Cologne. Following this rapid development, more and more companies are adding concierge services to ...
RÈGLEMENTATION
5.1 Occupational Safety & Health Act & Working Hours Act
Like all other employees in Germany, concierges are subject to the Occupational Health and Safety Act (***) and the regulations on occupational safety. The most important regulations that must be complied with when providing concierge services are:
Risk assessment
The employer must examine the working conditions and activities of concierges for possible ...
POSITIONNEMENT DES ACTEURS
6.1 Segmentation
- CareTaker AG
- Carter Benson GmbH
- Contora Concierge Services
- Agent CS GmbH
- RAS Services GmbH
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