The Hay Market - France
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Study Overview
Hay is, according to laroussea dried forage, most often composed of alfalfa or timothy, intended for feeding herbivores. Drying mown grasses enables them to be kept longer, and therefore plays a role in feeding domestic herbivorous animals when grass is scarce in grazing areas (winter, drought, etc.). Its nutritional characteristics distinguish it for example, from straw, the nutrient-poor stalks of grasses separated from the grain during threshing. Its low moisture content (around 15% to 20%) also distinguishes it from ensiled grass, preserved by fermentation with a grass moisture content (around 35 to 45%). The hay market is therefore a sub-segment of the forage market. According to the Ministry of Agriculture's Statistics and Forecasting Department (AGRESTE), includes production from artificial grassland (sown with fodder legumes and cultivated for a maximum of 3 years), temporary grassland (sown with fodder grasses for less thansown for less than 6 years) and permanent grassland (sown or of natural origin, producing at least 1,500 forage units per hectare for more than 6 years). Temporary and permanent grasslands are intended to be mown, ensiled or grazed. In France in 2020, the market will be worth 8.04 billion euros. The hay market is also a sub-segment of the animal nutrition market, 52% of which comes from cereals (source: Businesscoot). It concerns farmed herbivorous animals (requiring human intervention for year-round feeding): ruminants (sheep, cattle, goats and buffalo) and non-ruminants (horses, donkeys, mules). Other trends in the use of hay are emerging: human cooking, mulching...
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
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- • Indexpresse sectoral database
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- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
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Sommaire
1. Market overview
- 1.1 Hay market definition
- 1.2 The global hay market
- 1.3 A shrinking national market in the face of changes in agricultural activity
- 1.4 Hay market trade balance
2. Demand analysis
- 2.1 An almost unique demand: the livestock sector
- 2.2 Strong cyclical impacts on hay and related markets
- 2.3 Other possible uses for hay.
3. Market structure
- 3.1 The main stages in making hay
- 3.2 Market players and French production
- 3.3 Adapting the hay market to short-distance distribution trends
4. Offer analysis
- 4.1 Plural hays
- 4.2 Different prices for different types of hay
- 4.3 Organic hay, a new supply trend
5. Regulations
- 5.1 Major European legislation
- 5.2 Hay milk, a way of upgrading hay into cattle feed

The Hay Market - France
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