French market
The Hay Market in France
Hay is, according to laroussea dried forage, most often composed of alfalfa or timothy, intended for feeding herbivores. Drying mown grasses enables them to be kept longer, and therefore plays a role in feeding domestic herbivorous animals when grass is scarce in grazing areas (winter, drought, etc.). Its nutritional characteristics distinguish it for example, from straw, the nutrient-poor stalks of grasses separated from the grain during threshing. Its low moisture content (around 15% to 20%) also distinguishes it from ensiled grass, preserved by fermentation with a grass moisture content (around 35 to 45%).

- Study last updated
- Price
- €99 excl. VAT
- Written by industry experts
- Data unavailable to general-purpose AI
- Press sources
Intelligent search
Sectoria
Explore the Businesscoot corpus to take your study further.
The Businesscoot team
A question about this study?Market overview
Identify industry dynamics, opportunities and market participants to inform your project.
- Understand the market scope
- Identify demand drivers
- Understand market participants and their challenges
Hay is, according to laroussea dried forage, most often composed of alfalfa or timothy, intended for feeding herbivores. Drying mown grasses enables them to be kept longer, and therefore plays a role in feeding domestic herbivorous animals when grass is scarce in grazing areas (winter, drought, etc.). Its nutritional characteristics distinguish it for example, from straw, the nutrient-poor stalks of grasses separated from the grain during threshing. Its low moisture content (around 15% to 20%) also distinguishes it from ensiled grass, preserved by fermentation with a grass moisture content (around 35 to 45%).
The hay market is therefore a sub-segment of the forage market. According to the Ministry of Agriculture's Statistics and Forecasting Department (AGRESTE), includes production from artificial grassland (sown with fodder legumes and cultivated for a maximum of 3 years), temporary grassland (sown with fodder grasses for less thansown for less than 6 years) and permanent grassland (sown or of natural origin, producing at least 1,500 forage units per hectare for more than 6 years). Temporary and permanent grasslands are intended to be mown, ensiled or grazed.
In France in 2020, the market will be worth 8.04 billion euros.
The hay market is also a sub-segment of the animal nutrition market, 52% of which comes from cereals (source: Businesscoot). It concerns farmed herbivorous animals (requiring human intervention for year-round feeding): ruminants (sheep, cattle, goats and buffalo) and non-ruminants (horses, donkeys, mules).
Other trends in the use of hay are emerging: human cooking, mulching...
Study contents
Chapters connecting customer needs, advisory services and the economics of industry professionals.
- Understand customers and uses
- Connect products, businesses and distribution channels
- Compare market participants and their models
Market overview
Demand analysis
Market structure
Offer analysis
Regulations
Positioning the players
Our expertise
Sources to support your analysis
Base your analysis on identified sources, with clear dates and definitions for each figure.
- Understand the scope of the data
- Find the cited publications
- Compare perspectives on the market
Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
Beyond AI — Professional sources and expert analysis that go beyond ChatGPT or Claude answers based solely on the public web.
IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
Open-access databases — Freely accessible data and publications to enrich the analysis and cross-check the information available on each market.
Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
Trusted by professionals
Professionals share their experience of the clarity and usefulness of our studies and the Businesscoot service.
- Clear, structured analysis
- Insights for business projects
- Responsive customer service
As a business valuation expert, I need reliable strategic analysis of potential targets in their industries. For several years, I have relied on Businesscoot's industry analysis, where expertise and relevant data are essential.

David Jeanne
Managing director •
I am very satisfied with Businesscoot's market studies. The information is clear and well structured, making it easy to understand an industry's trends and key figures. Their catalogue is extensive and varied, and customer service is responsive. I recommend Businesscoot for reliable, accessible analysis.

Time Albouy
Business development expert •
Our team of industry experts
Talk to our team to check that the study's subject and scope match your project.
- Check the market scope
- Choose the right study for your project
- Ask a question before ordering

Guilhem Cournut
Food, retail and consumer goods

Denis Monnoyeur
Industry, energy and construction

Marie-Annick Cournède
Health, beauty and personal services

Arthur Lefeuvre
Digital, media and telecommunications
Related studies
Explore complementary studies to broaden your analysis.
- Explore related markets
- Compare market dynamics
- Refine your project
The fertilizer market in France
Modern agriculture relies on the use of fertilizers, which are essential to obtain acceptable yields and thus to pay farmers properly. Fertilizers fall into two categories: natural (or organic) fertilizers, which result from the decomposition of plant or animal matter, and chemical (or mineral) fertilizers,
The grain market in France
Cereals are all plants cultivated for their grains and used for human and animal consumption, as well as for industrial purposes. The world's main cereals are wheat, corn, rice, barley and oats.
The market for plant protection products in France
Phytosanitary products are used in agriculture to protect crops from parasites, certain insects, fungi or weeds. These products are part of the pesticide family, and must be approved in Europe with a specific authorization for each use.

























