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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 13/12/2019
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1 Resumo do mercado
1.1 INTRODUÇÃO
A mercado de árvores de Natal em França inclui a produção e venda de árvores de Natal a nível nacional: as árvores de Natal podem ser natural ou artificial de acordo com a preferência do consumidor. Existem várias variedades de árvores de Natal naturais, como abeto e Abeto Nordmann (as mais populares), mas também Abeto de Pectina e Abeto de Abeto.
Cerca de 5 milhões de famílias compram anualmente uma árvore de Natal, à qual se juntam as compras de árvores de Natal às autoridades locais, municípios e empresas: o pool de clientes é, portanto, global e diversificado. Os compradores mostraram um preferência pela árvore natural em detrimento dos abetos artificiais, que representam menos de 20% das vendas anuais. Apreciada pela sua força e longevidade, a Nordmann fir domina o mercado com mais de 50% do volume de negócios do mercado (em volume) muito à frente da abeto.
O mercado da árvore de Natal está logicamente concentrado em um período de tempo muito curto e, portanto, é cíclico . Os supermercados (grandes superfícies, hipermercados, hipermercados, supermercados e hipermercados e centros de jardinagem) representam mais de um terço das vendas de abetos naturais e menos de metade das vendas de árvores artificiais. Em segundo lugar, os centros de jardinagem especializados representam cerca de 20% das compras de abetos naturais e 11% das compras de árvores artificiais.
Um grande número de produtores de árvores está concentrado na Borgonha e Morvan. Como as vendas são ad hoc e frágeis, a maioria dos viveiristas considera a árvore como uma actividade secundária. No entanto, a produção em França não é suficiente para satisfazer a procura com um défice comercial . Por conseguinte, a França satisfaz apenas um quinto das suas necessidades. A Dinamarca (o maior exportador do mundo) e a Bélgica são os principais fornecedores. O mercado francês é constituído por produtores como a Noël Vert e a Sarl Curti, importadores como a Du Frou e viveiros como a Naudet, Altitude 500 (na Bélgica).
List of charts
- Average price trend for natural fir trees
- Trend in the average price of natural fir trees by size
- Change in the agricultural producer price index (IPPAP)
- Where to buy natural fir trees
- Where to buy artificial Christmas trees
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Latest news
Casino: Intermarché and Auchan win the bid - 18/12/2023
- Casino: Intermarché, which had joined forces with Auchan to buy the 320 stores, finally won the bid.
- The value of the transaction would be close to 1.6 billion euros, or 37% of the sales taken over (3.6 billion euros).
- A social issue
- In addition to the takeover of dozens of supermarkets and hypermarkets, Carrefour PROPOSED to take over 7,000 convenience stores under the Petit Casino, Vival and other banners. This possibility was rejected by Casino and its receivers
- Intermarché has opened up its internal rules for independent groups to franchising, to accommodate the 60 Casino franchisees.
- Intermarché and Auchan will share the 313 outlets sold in roughly equal parts, with Auchan taking over almost all of the 42 hypermarkets.
- Monoprix and Franprix will remain under Groupe Casino control
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
- The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
- Carrefour's share will be 500 million euros, a 60% increase on today's figure.
- Plant-based alternatives represented a market worth 553 million euros in 2022
- Sales of plant-based products are enjoying double-digit growth.
Carrefour takes over Cora to avoid being left behind in France - 13/07/2023
- Carrefour acquired 60 Cora hypermarkets and 115 Match supermarkets.
- The acquisition cost was 1.05 billion euros.
- The acquired store networks have a strong presence in the Grand Est and Northern regions of France.
- With this acquisition, Carrefour's sales will increase by 5.2 billion euros, adding to the 42 billion euros it currently generates in France.
- Carrefour will take over 55 hypermarkets and 77 supermarkets.
- The combined market share of Carrefour and Cora will reach 22.6%, competing closely with Leclerc (22.4%).
- Carmila, the real estate company in which Carrefour holds a 36% stake, has reached an agreement to take over Louis Delhaize's 93% stake in Galimmo, a company owning 52 shopping arcades adjacent to Cora stores.
Voluntary redundancy plan at Carrefour - 27/06/2023
- 979 voluntary departures from head offices in France
- 85,000 employees in France (over 100,000 including franchised stores)
- Sales 2022: 90.8 billion euros (up 16%)
- Net profit 2022: 1.35 billion euros (up 26%)
- Approx. 1 billion euros in annual cost savings
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