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- Number of pages : 30 pages
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- Last update : 14/12/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito dello studio
Il prodotti cosmetici sono prodotti di bellezza o di cura appartenenti a 5 categorie principali:
- articoli da toilette (saponi, gel doccia, deodoranti, dentifricio, ecc.),
- cura della pelle (creme, lozioni...),
- cura dei capelli (shampoo, maschere, tinture, oli...),
- trucco (ciprie, fondotinta, rossetti, ombretti...),
- fragranze e profumi (eau de toilette, profumi...)
Egli ci sono diverse zone d'ombra riguardo all'uso della terminologia "organico", i consumatori spesso confondono i prodotti naturali con quelli biologici . I criteri principali per essere "organico" includono l'assenza di alcune sostanze chimiche potenzialmente dannose ( parabeni, ftalati, sali di alluminio, prodotti petrolchimici, ecc.) o la presenza di almeno il 90% di ingredienti organici (questa percentuale può variare) Questi prodotti sono certificati da diverse etichette private (e non l'etichetta europea che riguarda solo i prodotti alimentari) che garantiscono che questi prodotti rispettano diversi criteri
Il il mercato mondiale è in piena espansione I grandi gruppi cosmetici come L'Oréal propongono sempre più spesso prodotti biologici, o addirittura marche. Il "biologico" è un modo per rinnovare certe gamme di prodotti e guadagnare la fiducia dei consumatori. Il fiducia è infatti la chiave per guadagnare quote di mercato, quindi la moltiplicazione di etichette diverse o il marketing di marche indipendenti in canali di distribuzione specifici come i rivenditori specializzati. Dovrebbe anche includere il successo del vendita online Questo è un vero e proprio motore di crescita sia per i piccoli che per i grandi attori
In Belgio, il le vendite di cosmetici sono diminuite di oltre il 4% tra il 2018 e il 2019 in termini di valore Tuttavia, il segmento "organico" è ancora in crescita. Il segmento organico è percepito dai giocatori come un interessante relè di crescita in un mercato piuttosto maturo. Tra i principali attori, i principali gruppi di cosmetici come L'Oréal , Clarins o anche Yves Rocher competere con vari marchi belgi specializzati nel segmento biologico
List of charts
- Comparaison des ventes de cosmétiques dans les principaux marchés mondiaux
- Consommation des belges en produits cosmétiques et de soins personnels en valeur
- Commerce extérieur de produits chimiques organiques
- Commerce extérieur d'huiles essentielles et résinoïdes, de produits de parfumerie ou de toilette préparés et préparations cosmétiques
- Consommation des belges par catégories de produits cosmétiques
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Latest news
Luxury: the Clarins family invests in hotels - 27/02/2024
- - Famille C Participations (FCP) has invested €130 million in Evok Collection.
- - The "experiential luxury" market could reach 2.5 trillion euros by 2030, with annual growth of 4-8%.
- - The French Clarins brand employs 9,000 people and claims to be Europe's number one in high-end skincare.
- - Clarins is forecasting sales growth of 15% to 2022, with a value of 1.75 billion euros.
- - Clarins has around fifty hotel spas worldwide.
- - FCP's objective is to open 15 hotel establishments in five years.
- - Evok Collection has six addresses in Paris and Venice.
Yves Rocher seeks to sell its factory in Ploërmel, Morbihan - 27/09/2023
- Yves Rocher's Ploërmel plant was on the verge of closure due to high fixed costs.
- The group has announced a plan to reduce the workforce at its three sites in Brittany.
- The Yves Rocher Group is a family-owned business founded in 1959.
- The cosmetics giant has sales of 2.4 billion and 16,300 employees in 114 countries.
Yves Rocher: major clean-up to relaunch the group - 18/06/2023
- Rocher group sales: 2.4 billion euros
- Yves Rocher sales: 1.2 billion euros (down 200 million, or -15%)
- Objective for Yves Rocher in Asia: quintuple sales to reach 15% of total sales
- Worldwide sales of solid shampoos: 5.5 million euros
- Market share target for Yves Rocher in France: from 8.8% to 10%
Yves Rocher forced to rejuvenate - 17/03/2023
- The group also owns Stanhome, Pierre Ricaud and Petit Bateau
- American Arbonne, acquired in 2018, will spearhead Rocher's entry into the American "clean beauty" market.
- Israeli nugget Sabon, renowned for its Dead Sea crystal exfoliant, is set to become the group's premium showcase, particularly in Asia.
- Sales 2.3 billion by 2022
Pranarôm: Experts in essential oils for 30 years - 15/03/2023
- Pranarôm records +14% growth in 2022
- Pranarôm founded 30 years ago
- Part of the Inula Group, which includes Pranarôm, HerbalGem and Biofloral
- More than 250 essential oil references offered by Pranarôm.
- Three types of complementary therapies: aromatherapy, gemmotherapy and Bach flowers.
- 90% of the Pranarôm range is made from pure, organic, virgin plant oils.
- Pranarôm works closely with selected suppliers of raw materials from all over the world.
- The company provides some 8,000 hours of free training for pharmacists every year.
Clarins aims to become the world leader in high-end skincare - 13/02/2023
- 9,000 employees
- Sale of fragrance business to L'Oréal
- European leader in high-end skincare
- The group is present in 140 countries, with the Asia-Pacific region accounting for 41% of sales
- China remains its number-one market, the United States its number-three
- The company aims to reach 80% organic ingredients by 2025, up from 60% at present
- New plant near Troyes
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il mercato dei cosmetici biologici | Belgio
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