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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 29/11/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e presentazione del mercato
Il mercato delle calze si è evoluto enormemente negli ultimi decenni, ed è passato da un target tipicamente maschile a tutta la popolazione francese. Stiamo assistendo a nuove tendenze che hanno reso il calzino un vero e proprio accessorio di moda [ Huffington Post ]
L'offerta sul mercato continua a crescere e ad evolversi per soddisfare le nuove aspettative dei consumatori. Stiamo assistendo, ad esempio, allo sviluppo del Made In France, che sta diventando sempre più popolare, o al significativo aumento della domanda di calze più eleganti e alla moda, con disegni sempre più originali.
Esistono oggi molti tipi di calze, di diverse forme, colori e materiali utilizzati nella loro produzione.
Tuttavia, poiché le nuove generazioni sono sempre più protagoniste nella domanda di prêt-à-porter, negli ultimi anni si è registrato un calo nella vendita di calze nei punti vendita "fisici", ovvero supermercati e ipermercati, che tende a rallentare le vendite dei marchi tradizionali, a favore di quelli delle start-up con strategie di vendita innovative.
List of charts
- Value of knitted and crocheted footwear production
- Breakdown of sales of knitted and crocheted footwear
- Global Sock Market
- Valeur de la production d'articles chaussants à maille
- Commerce extérieur de la fabrication d'articles chaussants à maille
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il mercato dei calzini | Francia
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