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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 09/02/2021
Summary and extracts
1 Resumen del mercado
1.1 Presentación
El mercado de los muebles para bebés en Francia incluye una serie de artículos que pueden clasificarse en tres categorías principales
- Repos (cama, cómoda, armario, saco de dormir, chupetes)
- Juguetes (peluches, alfombras, porche, sofá para bebés...)
- Seguridad y protección (Puertas de escaleras, monitores de bebés, corralito...)
En todo el mundo, los muebles para bebés están creciendo porque los padres quieren (y pueden) gastar más en sus hijos, y la oferta de productos sigue evolucionando. En la vanguardia de los muebles para bebés está el aspecto de la seguridad, que es una parte integral de cada producto vendido
En Francia, el mercado se vio perturbado por varios factores, entre ellos la disminución de la natalidad en Francia y la compra de productos de segunda mano En conjunto, estos aspectos serán un impedimento para el crecimiento futuro. No obstante, los jugadores siguen buscando soluciones innovadoras para prosperar
El mercado de los muebles para bebés es un mercado maduro y diversificado, caracterizado por una fuerte competencia entre los distribuidores especializados y los supermercados Los especialistas se enfrentan a mayor competencia así como una amenaza relacionada con la llegada de "jugadores puros" que empiezan a destacar. La lealtad a la marca sigue siendo fuerte y la mayoría de los padres dicen que prefieren comprar sus productos para bebés directamente en las tiendas. Este es, de hecho, el canal de distribución más común, aunque las ventas en línea están ganando terreno rápidamente, y representa la mayor amenaza para los canales de venta tradicionales en el futuro
List of charts
- Taille du marché mondial du mobilier pour bébés
- Répartition du budget consacré aux équipements de garde d'enfants par enfant, par type de produit
- Quels sont les produits qui figurent sur votre liste de naissance ?
- Taille du marché de l'ameublement
- Taille du marché du mobilier pour bébés
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Latest news
LDLCroissance returns to growth - 26/10/2023
- The LDLC Group saw its sales fall by -17% last year.
- Group sales came to €266.9M for the six months to the end of September, an increase of 5.1% (and +9.7% for the second quarter alone).
- Sales growth of 7.4% in the LDLC Group's consumer business, to €178.6 million.
- L'Armoire de Bébé, the Group's childcare brand, posted a 3.4% increase in half-year sales, to €4.6 million.
Ikea builds two logistics centers in France - 29/05/2023
- Construction of two logistics centers in Toulouse (opening in 2023) and Limay (opening in 2026)
- Investment of 1.2 billion euros between 2023 and 2026
- Ikea has 5 logistics centers and 36 stores in France
- Ikea sales in France in 2022: 3.28 billion euros
Four-day week: IT company LDLC leads the way | LDLC and the 4-day week - 07/04/2023
- Date LDLC founded: 1996
- Number of LDLC employees: over 1,000
- Adoption of four-day week: since 2020
- Total working hours per week after switch to four-day week: 32 hours
- Sales for fiscal year 2021-2022: 700 million euros
- Number of stores in France: 80
The LDLC Group inaugurates its first "L'Armoire de Bébé" store in Paris. - 20/02/2023
- Sales down 24% for the LDLC group in the first half of its 2022-2023 financial year
- Born on the internet in 2015, l'Armoire de Bébé is the LDLC group's childcare brand.
- After launching in out-of-town stores with an original concept of giant pieces of furniture that put adults at children's height
- L'Armoire de Bébé launched in September 2021 its "city" format dedicated to city centers.
LDLC reaches 80 stores in France - 14/12/2022
- LDLC, the high-tech and IT specialist, now has 80 stores in France
- Objective of opening 10 new stores by 2022
- Sales down since January 2021 (-23.9% of sales for the first six months of 2022 versus the first half of 2021)
Laurent Minaud leaves Autour de Bébé - 04/10/2022
- Autour de Bébé has 105 sales outlets
- sales of 120 million euros
- Growth of 35% in sales and 40% in margins by 2020
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