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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 25/06/2021
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Summary and extracts

1 Resumen del mercado

1.1 Definición del mercado

Un artículo deportivo puede definirse como el equipo utilizado para practicar un deporte . Puede ser ropa (zapatos, jerseys...), equipo (raquetas de tenis, pelotas de fútbol, balones de mano...) o incluso máquinas, especialmente las que se utilizan para el entrenamiento con pesas (remeros o esteras, por ejemplo) Hablar del mercado implica mencionar dos aspectos, la fabricación y la distribución .

Se debe tener cuidado de distinguir el artículo deportivo del material deportivo, que designa una disposición o estructura que permite la práctica de uno o más deportes

Sin embargo, lo ropa deportiva ropa cuyo estilo ha sido diseñado en los Estados Unidos, puede ser considerado como un artículo deportivo aunque se trata más de una tendencia de ropa que de artículos reales desarrollados para la práctica deportiva

En un mercado que una vez estuvo formado por pequeñas empresas familiares, las últimas décadas han cambiado definitivamente el orden establecido. La producción ya no es la misma, transformada por las innovaciones tecnológicas, la globalización y las grandes empresas, como Sports Direct y JD Sport, que controlan la distribución de material deportivo. Además, cada vez son más las nuevas empresas que intentan sacar el máximo partido de un mercado de alto potencial.

 

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Latest news

Nike: direct sales save the year for the global sports giant. - 28/06/2022
  • Nike targets double-digit growth for the coming year 2022.
  • Nike experiences a 20% drop in sales in China.
  • Nike focuses on its e-commerce site and its own stores.
  • Nike expects annual growth of around 10%.
  • Net income climbs to 5.7 billion euros.
  • Products sold directly to consumers accounted for $18.7 billion over the year.
Nike up more than 6% - 28/06/2022
  • Nike's direct-to-consumer sales account for 40% of its turnover
  • The group posted sales of $46.7 billion (approx. 44.3 billion euros) in 2021-2022, up 6% excluding currency effects
  • Profits reached $6 billion
  • Sales slowed considerably in North America and mainland China

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Dukes Cricket Balls
Umbro
PIQ
Sports Direct
Decathlon UK
Nike
Absolute Snow
Foot Locker Italia
Amazon UK
Wiggle
JD Sport

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el mercado de la distribución de artículos deportivos | Reino Unido

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