Buy the full study
Summary
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 13/12/2019
Summary and extracts
1 Resumen del mercado
1.1 INTRODUCCIÓN
El mercado de árboles de Navidad en Francia incluye la producción y venta de árboles de Navidad a nivel nacional: los árboles de Navidad pueden ser innato o sintético según las preferencias del consumidor. Hay varias variedades de árboles de Navidad naturales como el abeto y el abeto de Nordmann (el más popular), pero también el abeto pectínico y el abeto abeto.
Cerca de 5 millones de hogares compran un árbol de Navidad cada año, a lo que se suman las compras de árboles de Navidad a las autoridades locales, municipios y empresas: la cartera de clientes es, por tanto, global y diversificada. Los compradores mostraron un preferencia por el árbol natural en detrimento de los abetos artificiales, que representan menos del 20% de las ventas anuales. Apreciado por su fuerza y longevidad, el abeto Nordmann domina el mercado con más del 50% del volumen de ventas (en volumen), muy por delante del abeto.
El mercado de los árboles de Navidad está lógicamente concentrado en un período de tiempo muy corto y, por lo tanto cíclico . Los supermercados (grandes almacenes, hipermercados, supermercados e hipermercados y centros de jardinería) representan más de un tercio de las ventas de abetos naturales y menos de la mitad de las ventas de árboles artificiales. En segundo lugar, los centros especializados de jardinería representan casi el 20% de las compras de abetos naturales y el 11% de las compras de árboles artificiales.
Un gran número de productores de árboles se concentran en Borgoña y Morvan. Como las ventas son ad hoc y frágiles, la mayoría de los viveros consideran el árbol como una actividad secundaria. Sin embargo, la producción en Francia no es suficiente para satisfacer la demanda con una déficit comercial . Por lo tanto, Francia sólo cubre una quinta parte de sus necesidades. Dinamarca (el mayor exportador mundial) y Bélgica son los principales proveedores. El mercado francés está compuesto por productores como Noël Vert y Sarl Curti, importadores como Du Frou y viveros como Naudet, Altitude 500 (en Bélgica).
List of charts
- Average price trend for natural fir trees
- Trend in the average price of natural fir trees by size
- Change in the agricultural producer price index (IPPAP)
- Where to buy natural fir trees
- Where to buy artificial Christmas trees
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Casino: Intermarché and Auchan win the bid - 18/12/2023
- Casino: Intermarché, which had joined forces with Auchan to buy the 320 stores, finally won the bid.
- The value of the transaction would be close to 1.6 billion euros, or 37% of the sales taken over (3.6 billion euros).
- A social issue
- In addition to the takeover of dozens of supermarkets and hypermarkets, Carrefour PROPOSED to take over 7,000 convenience stores under the Petit Casino, Vival and other banners. This possibility was rejected by Casino and its receivers
- Intermarché has opened up its internal rules for independent groups to franchising, to accommodate the 60 Casino franchisees.
- Intermarché and Auchan will share the 313 outlets sold in roughly equal parts, with Auchan taking over almost all of the 42 hypermarkets.
- Monoprix and Franprix will remain under Groupe Casino control
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
- The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
- Carrefour's share will be 500 million euros, a 60% increase on today's figure.
- Plant-based alternatives represented a market worth 553 million euros in 2022
- Sales of plant-based products are enjoying double-digit growth.
Carrefour takes over Cora to avoid being left behind in France - 13/07/2023
- Carrefour acquired 60 Cora hypermarkets and 115 Match supermarkets.
- The acquisition cost was 1.05 billion euros.
- The acquired store networks have a strong presence in the Grand Est and Northern regions of France.
- With this acquisition, Carrefour's sales will increase by 5.2 billion euros, adding to the 42 billion euros it currently generates in France.
- Carrefour will take over 55 hypermarkets and 77 supermarkets.
- The combined market share of Carrefour and Cora will reach 22.6%, competing closely with Leclerc (22.4%).
- Carmila, the real estate company in which Carrefour holds a 36% stake, has reached an agreement to take over Louis Delhaize's 93% stake in Galimmo, a company owning 52 shopping arcades adjacent to Cora stores.
Voluntary redundancy plan at Carrefour - 27/06/2023
- 979 voluntary departures from head offices in France
- 85,000 employees in France (over 100,000 including franchised stores)
- Sales 2022: 90.8 billion euros (up 16%)
- Net profit 2022: 1.35 billion euros (up 26%)
- Approx. 1 billion euros in annual cost savings
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
el mercado de árboles de navidad | Francia
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) Francia
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
