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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 09/12/2021
Summary and extracts
1 Synthèse du marché
1.1 Définition et périmètre d'étude
Les fenêtres sont destinées à ouvrir les bâtiments sur l’extérieur : elles sont en PVC pour la plupart mais elles peuvent aussi être en aluminium ou en bois. La vente de fenêtres est majoritairement réalisée lors de la construction de bâtiments ou lors de la rénovation des bâtiments.
Le marché de la fenêtre avait connu une forte croissance entre 2000 et 2008, mais connaît aujourd'hui un essoufflement, et ce, jusqu'en 2016: on enregistre un recul de plus de 16% du marché de 2008 à 2016. En 2016, les ventes se redressent et la croissance reprend avec +3% enregistrés sur l'année avec plus de 10 millions d'unités écoulées. 2021 a été une année record pour le volume des ventes avec plus de 11 millions de fenêtres vendues Le PVC constitue près de 2/3 du marché, devant l'aluminium et le bois. La pose de fenêtres sur le marché du neuf équivaut à un quart du marché tandis que le reste est occupé par la rénovation et bien souvent le remplacement de bois par du PVC. Ce dynamisme et rebond du marché est en partie dû au regain du marché du logement et de la construction depuis quelques années. Ces dernières années, ce regain de dynamisme se fait ressentir.
Le marché se partage entre quelques grandes entreprises françaises ayant généralement un rayonnement au moins européen, voire global. La concurrence entre les types de matériaux semble s'établir géographiquement. L'aluminium a plus de succès dans le Sud, le bois à l'Ouest et le PVC à l'Est et en région parisienne.
Les stratégies reposent sur la réduction des coûts de production, mais aussi le développement de produits innovants permettant de réduire l'impact environnemental en minimisant la déperdition d'énergie par les fenêtres.
En 2013, le choix du gouvernement de ne plus inclure les rénovations de fenêtres dans les déductions d'impôts a inquiété les professionnels, car les conséquences négatives étaient attendues immédiatement : cependant, depuis 2017 de nombreuses aides étatiques permettent la reprise du marché (loi ELAN, loi de transition énergétique, crédits d’impôts, etc.). De plus, soulignons le défi technologique de proposer des fenêtres innovantes comme des fenêtres connectées permettant de gérer facilement la ventilation.
List of charts
- Window sales volumes
- Construction of non-residential premises
- Number of premises started and built
- New housing construction
- Evolution of the housing stock
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Latest news
Carpenter K.Line turns up the heat in Spain - 28/03/2024
- K.Line investment: 18 million euros for a new plant near Barcelona.
- 2023 sales for K.Line in Spain: 19 million euros.
- Current number of employees in Spain before new investment: 89
- Group sales outside France: 120 million euros out of a total of 860 million euros
- Total group sales with the addition of Germany's Pax: 930 million euros
- Total number of group employees: 3,700, including 1,700 in the Les Herbiers stronghold.
- Total number of group plants: 13
Herige refocuses on joinery and concrete - 06/12/2023
- Herige is about to sell its trading division to Samse
- The trading division comprises 79 stores and employs 1,155 people.
- Sales for the trading division totalled 383.5 million euros.
- The Herige group's total sales last year were €792.9 million, and it had 3,000 employees.
- samse, the potential buyer, currently has 6,400 employees and 350 sales outlets, with sales of 1.9 billion euros.
Sepalumic invests 30 million euros in its Genlis site (Côte-d'Or) - 25/11/2023
- Sepalumic has committed 30 million euros to the modernization and expansion of its historic Genlis site.
- The plant is designed to accommodate 150 people on site.
- Sepalumic employs a total of 450 people across 5 sites in France.
- Sepalumic accounts for 10% of the Valfidus group's total sales, which will reach 100 million euros by 2023.
- The company plans to employ a further 40 people in three shifts at the new extrusion plant.
VM Matériaux gains a foothold in e-commerce - 17/11/2023
- VM Matériaux launches online sales.
- Its new e-commerce site will offer around 50,000 product references.
- It will offer services such as: access to product technical documentation, order tracking, order renewal, creation of favorites lists and more.
With its new factory, Vendée-based K-Line kicks into high gear for the commercial joinery market - 17/11/2023
- k-Line's new plant dedicated to aluminum windows and doors for the commercial market begins production
- The 23,000 m2 plant is controlled according to delivery schedules.
- By 2026-2027, it is designed to produce more than 1,700 ready-to-install joinery units per week, compared with 250 at present
- 350 employees at full capacity
- The investment amounted to 32 million euros.
- Anticipated drop in sales of at least 10% by 2024
- 1.800 employees at K-Line in Les Herbiers
- 471 million euros in sales for K Line
Menuiserie Bieber reorganizes its production facilities - 03/11/2023
- Company founded: 1928
- 68% of sales from wood products
- Joined the HPG Group: 2014
- Share of sales of aluminum products: 23
- Share of sales of aluminum-only products: 9%
- Total workforce: 190 Number of joineries to be produced per day after reorganization: 160 (of which 130 in wood and wood-aluminum mix, plus 30 in aluminum alone)
- Sales in 2018-2019: 19 million euros
- Sales in 2021-2022: 35 million euros
- Export share of sales: 2%
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