Barilla: The latest figures, news and market research on Barilla

Turnover: 4.5 billion EUR (2022)

Country: Italy

Barilla, a well-known giant of the Italian food industry, has also integrated gluten-free options into its product range, maintaining the high quality and taste that characterize the brand. Their gluten-free line includes pasta, cookies and snacks, made to meet the needs of those who follow a gluten-free diet without sacrificing flavor. Barilla has devoted special attention to the research and development of these products to ensure that their texture and taste are as close as possible to those of traditional products.

News

Barilla loses the second round of the cookie war 02/04/2024

Date of the Beginning of the Affair: June 2023 - Barilla asks the Court of Brescia to prohibit the sale of nine types of cookies by the Tedesco and Sapori Artigianali companies for excessive similarity to its own products.
First Degree of Judgment: February 2024 - The Court partially grants Barilla's requests, banning the sale of certain products and the use of certain packaging due to their similarity to Mulino Bianco's products and packaging.
Second Degree of Judgment: March 18, 2024 - The Court of Brescia dismisses Barilla's complaint and accepts the claims of the Tedesco and Sapori Artigianali companies.
Arguments of the Reversal of the Judgment:
- Volgarization of Shape Marks: The shape of the cookies in question is now considered so common that it is no longer distinctive of a particular manufacturer.
- Packaging Disputed: Despite similarity, Tedesco's packaging is not considered likely to create undue confusion or associations with Barilla's due to the prevalence of common elements in the industry.
- Urgency of the Proceedings: The court rejects the urgency requested by Barilla for intervention, noting that Barilla was aware of the sale of the "similar" products as early as 2016.
Implications for the Industry: This case highlights the importance of distinctiveness and originality in product and packaging design in an overcrowded market. It also shows the legal and business challenges in protecting these aspects in competitive environments.

Barilla launches "Accordions": six years of research for a brioche perfect for dunking 26/03/2024

Research and development period: 6 years, started in 2018.
Production facility: Melfi, Basilicata.
Investment: Over 30 million euros in the last 3 years in the Melfi plant, with investments dedicated to both sustainability and innovation, including the creation of production lines for Pancakes and Fisarmoniche.
Sugar content: Accordions has -35% sugar compared to the average of best-selling snacks.
Calorie content: 120 kcal/piece.
Plant production capacity: Maximum capacity of 83,000 tons/year.
Number of employees in Melfi: More than 350.
Quality checks: More than 5,000 checks on finished products and 200 on raw materials per day.
Environmental savings over the past 10 years: 40% water savings and 27% reduction in CO2 emissions.
Total number of Mulino Bianco references: Over 130, which include cookies, snacks, and breads.
Italians' preference for dunking: 6 out of 10 Italians like to dunk snacks or cookies for breakfast.
Ingredients: Without coloring and preservative additives or palm oil. Contains 4% fiber.
Plant size: 202,000 m^2.

BARILLA CUTS PRICES FROM 7 PERCENT TO 13 PERCENT 16/01/2024

Price reduction by Barilla: 7% to 13%.

Products involved: Spaghetti No. 5, most of the pasta assortment, Mulino Bianco products (cookies, snacks, rusks, breads) and some Pavesi items (such as Gocciole)
Duration of the promotion: until December 31, 2024
Rationale: Extraordinary operation to reduce transfer prices to direct customers and distributors, achieved by lowering contract prices on a significant basket of products
Other strategic initiatives of Barilla: investments along its supply chains, in production sites, focus on research and development of new technologies, innovation with new product launches, communication campaigns, continuous collaboration with partners operating in the distribution sector

Barilla, a great name in Italian pasta juggling crises 24/04/2023

Barilla sales: 4.5 billion euros
Barilla is the world's leading buyer of durum wheat
Sales of the group's French subsidiary: 720 million euros by 2022 (14% growth)
Price inflation for pasta packets: +20%
Harry's market share (sandwich bread): 29.7
Barilla has 4 bakery plants in France.

Harrys aims to conquer baguette country 18/04/2023

The market has tripled in size in twenty years.
30% market share for Harrys.
11 billion euros in sales for traditional bakery products by 2022.
Steady decline in fresh bread consumption in France since 2015.
Harry's founded in 1970 and acquired by Italy's Barilla in 2003.
Share of pre-sliced and pre-packed bread consumption in France: nearly 10%.
Share of pre-sliced and pre-packed bread consumption in Germany: 45%.
Share of pre-sliced and pre-packed bread consumption in Spain: 14%.

Italian giant Barilla strengthens its position in the U.S. with the acquisition of Back to Nature 19/12/2022

Italian giant, sales €3.9 billion
Barilla is leader in pasta in the U.S. with 38% market share, and in sauces with 20%
Barilla has acquired the American brand Back to Nature (bread yeast, crackers, granola, non-GMO nuts and hazelnuts)
Approximately $50 million in sales
In France, Barilla owns bread specialist Harry's, in Italy Mulino Bianco, and in Northern Europe Wasa.

Barilla is betting on its innovations for 2022. 12/04/2022

Barilla, number two in dry pasta and sauces, and leader in pre-packaged bread with its Harrys brand, unveils its innovations for 2022.
Its new Al Bronzo pasta range breaks the mould with red packaging and a unique manufacturing process using the "lavorazione grezza" method and durum wheat selected for its quality.
A new "delicate" cooking method to preserve the taste of the ingredients has been implemented thanks to a 30 million euro investment in a new production line at its Rubbiano sauce factory
Harrys has invested 26 million euros in a new line at its Talmont-Saint-Hilaire plant
The number one in pre-packed breads will offer two new thick-sliced 100% mie references available in stores from June 2022

Turnover	Year
€ 3.225.325.537	2022
€ 2.801.540.678	2021
€ 2.813.867.460	2020

Financial Data

DUNS: NA

Financial Data:

Year	2021	2020	2019	2018	2017	2016	2015
Turnover	631 039 682	633 643 699	596 063 769	577 608 832	564 024 238	555 144 120	556 154 088
Gross margin (€)	364 379 752	366 533 113	348 672 625	344 230 319	341 097 583	331 522 965	-
EBITDA (€)	50 245 732	51 579 963	51 280 926	47 512 628	49 797 507	52 402 698	-
Operating profit (€)	36 703 984	38 762 838	38 185 699	34 040 210	35 632 705	32 325 761	-
Net profit (€)	23 112 883	22 158 702	22 663 986	19 242 121	17 326 305	23 642 529	15 092 981
Turnover growth rate (%)	-0,4	6,3	3,2	2,4	1,6	-0,2	-
Ebitda margin rate (%)	8	8,1	8,6	8,2	8,8	9,4	-
Operating margin rate (%)	5,8	6,1	6,4	5,9	6,3	5,8	-
Working Capital (turnover days)	-46,7	-24,4	-11,9	-29,3	-5,1	-4	-
Working Capital requirements (turnover days)	-10,1	-10,2	6,1	-6,9	-22,8	-13,1	-
Net margin (%)	3,7	3,5	3,8	3,3	3,1	4,3	-
Added value / Turnover (%)	21	21,7	22	22,3	22,9	23,8	-
Wages and social charges (€)	75 905 853	79 588 000	71 937 777	71 547 652	71 326 073	71 942 788	-
Salaries / Turnover (%)	12	12,6	12,1	12,4	12,6	13	-