Turnover: 22.5 billion USD (2022)

Country: France

Adidas France is a subsidiary of Adidas.

Adidas is a German company founded in 1949 by Adolf Dassler, specialized in the manufacture of sporting goods, headquartered in Herzogenaurach (Germany). Its global turnover was €23.6 billion in 2019. It employs 56,000 people.

It is known worldwide as the "three-stripe brand" because of the three parallel stripes that make up its logo. A long-time leader in the sporting goods industry and the main competitor to Nike, the current world leader in the sector, Adidas is one of the world's best-known manufacturers of sports equipment.

Financial Data

DUNS: 085480069

Legal Name: ADIDAS FRANCE

Address: 1 ALL DES ORCADES , 67000 STRASBOURG

Number of employees: Entre 500 et 999 salariés (2020)

Capital: 6 176 620 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 818 614 245 660 207 556 762 958 045 721 978 095 782 307 024 754 658 937 669 956 546
Gross margin (€) 247 698 090 255 809 335 293 869 744 268 039 778 265 216 366 243 099 622 226 676 851
EBITDA (€) 23 394 330 57 363 225 41 662 859 31 376 742 38 286 950 29 762 960 35 036 966
Operating profit (€) 15 813 724 41 085 350 32 751 852 20 745 699 25 900 236 27 515 108 22 776 343
Net profit (€) 39 982 062 18 826 095 117 953 666 47 628 958 12 148 172 14 276 845 51 814 508
Turnover growth rate (%) 24 -13,5 5,7 -7,7 3,7 12,6 -
Ebitda margin rate (%) 2,9 8,7 5,5 4,3 4,9 3,9 5,2
Operating margin rate (%) 1,9 6,2 4,3 2,9 3,3 3,6 3,4
Working Capital (turnover days) 14,2 52,2 82,4 25,6 13,1 8 6,6
Working Capital requirements (turnover days) -2,1 -7,1 6,7 15,3 29,8 25 26
Net margin (%) 4,9 2,9 15,5 6,6 1,6 1,9 7,7
Added value / Turnover (%) 10,1 16,6 14,2 13,6 14,1 13,3 15,4
Wages and social charges (€) 52 015 847 44 022 315 57 716 709 53 879 440 54 940 952 54 745 022 49 603 071
Salaries / Turnover (%) 6,4 6,7 7,6 7,5 7 7,3 7,4

Company Managers:

Position First Name Last Name Age Linkedin
Gérant Theodoros Karantzoulis 40
Gérant Mathieu Sidokpohou 48

Studies mentioning this company

The sportswear market - France

Other companies mentioned:

The sports distribution market - France

Other companies mentioned:

The jogging accessories market - France

Other companies mentioned:

The football equipment market - France

Other companies mentioned:

The sports goods market - Portugal

Other companies mentioned:

The market for the organisation of sporting events - France

Other companies mentioned:

The boxing market - France

Other companies mentioned:

The sneaker market - France

Other companies mentioned:

The online sports coaching market - France

Other companies mentioned:

The sportswear market - Italy

Other companies mentioned:

  • Adidas Website Traffic Estimates
Estimated traffic for the Adidas website

France - 2020-2021, visitors

Source: SEMRUSH

  • Main keywords on which the Adidas website is positioned
Keyword Position Previous position Search volume
adidas 1 1 1000000
stan smith 1 1 135000
adidas ozweego 1 1 60500
adidas jersey 1 1 60500
stan smith femme 1 1 74000
adidas tracksuit 1 1 40500
adidas superstar 1 1 40500
adidas sneakers 1 1 40500
adidas stan smith 1 1 33100
adidas jogging suits 1 1 33100
adidas gazelle 1 1 27100
adidas set 1 1 27100
adidas women's sneakers 1 1 27100
adidas women's 1 1 22200

  • Adidas main competitors
Dominance Importance of competition Common keywords
jdsports.com 0,21 8033
courir.com 0,17 5225
go-sport.com 0,16 16440
chausport.com 0,15 4604
pie.fr 0,14 3319
footcenter.es 0,14 3302
intersport.fr 0,13 9442
unisportstore.fr 0,12 2733
sarenza.com 0,11 6673
footlocker.com 0,1 3162
spartoo.com 0,1 10198
footkorner.com 0,1 2400
prodirectsoccer.com 0,1 2210

Source: SEMRUSH

  • Brand Awareness
Estimated Adidas brand awareness on the Internet

Google searches with and without the brand

Source: SEMRUSH

  • Examples of online advertising
Adidas® Official Store - Explore the latest products
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On the field or in the city, boost your performance and style with the adidas store. Browse our wide selection of items and find all of your essentials today. adidas Football. adidas Training. adidas Running. Brands: adidas Originals, adidas Cloudfoam.
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https://www.adidas.fr/
Stories, styles and sports at adidas since 1949. Explore the official website Explore the full range, from sneakers to tracksuits, before stocks run out.