The wellness market in France

The wellness market in France is growing faster than the economy: according to the Global Wellness Institute, it grows by 6.7% a year on average between 2019 and 2024 measured in euros, and by 5.9% a year measured in dollars. Its share of French GDP thus rises from 5.8% in 2019 to 6.7% in 2024. Per head, wellness spending in France reaches $3,077 in 2024, ranking 25th worldwide.

According to Synadiet, the French food supplements trade association, food supplement sales in France exceed €3bn for the first time in 2025, up 2.6% year on year. Pharmacies account for 55%, or €1.7bn. On the narrower scope of pharmacies, parapharmacies, online sales and Amazon, IQVIA measures €2bn in 2025 (+4.7%), with a sharp rise in memory and concentration products (+17%).

Fitness is a pillar of the wellness market in France: according to the 15th Sport-Santé Barometer from the Fédération française d’éducation physique et de gymnastique volontaire (FFEPGV, the French voluntary gymnastics federation) and Ipsos bva, 72% of French people play sport at the end of 2025, and 90% see a positive effect on their mental wellbeing. Union Sport & Cycle reports a 6.2% rise in club revenue between the first quarters of 2024 and 2025, according to Toute la Franchise.

Stays in the wellness market in France rest on thermal spa treatment and thalassotherapy. According to the Direction générale des entreprises (DGE, the French directorate-general for business), the thermal sector has 100 establishments in 88 spa towns, and about fifty thalassotherapy centres generate almost €300m in revenue, accommodation and catering included. The upper end attracts new players: the Buchinger Wilhelmi group will open a 44-hectare resort in Roquefort-les-Pins in 2029, according to Les Echos Week-end, November 2025.

A PDF report in French, 2026 edition, organised in six chapters: wellness and its scope, market size and dynamics, French demand, supply and players, regulation and constraints, market outlook.

Data from the Global Wellness Institute, Synadiet, IQVIA, Union Sport & Cycle and the Direction générale des entreprises (French directorate-general for business), the FFEPGV and Ipsos bva Sport-Santé Barometer, and trade press articles from the IndexPresse database. Every figure comes with its source and period.

Yes. The study is updated before it is sent, within 48 hours at most: it includes the latest published data, and every figure comes with its source and period.

Founders of wellness centres, beauty salons and gyms, franchise networks, supplement and skincare laboratories and brands, spa and thermal bath operators, as well as bankers, investors and consultants who need to understand the wellness market in France.

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