The soap and shower gel market in France

Yes. According to Eurostat, France exported €741.7m of shower gels, cleansing creams and liquid soaps (HS code 340130) in 2025, against €753.2m in 2024, and imported €346.1m, a surplus of about €396m (calculated from Eurostat). For bar soaps (HS 340111), the soap and shower gel market in France runs a deficit: €104.6m imported against €86.8m exported.

In men’s shower products, Axe holds a 41% value share in hyper and supermarkets in France, and 33% of its consumers are under 35, according to LSA (February 2026). Yves Rocher, which has launched a solid shower gel, reports revenue of €1.1bn in 2024 (+2.4%), according to LSA (September 2025). The young brand 900.care reaches about €10m in 2025 and 2,366 stores, according to Stratégies (February 2026).

Bottle-free formats are growing in the soap and shower gel market in France. According to Stratégies (February 2026), a standard shower gel contains 85% water; 900.care sells sticks of which 10 grams make 100 grams of shower gel once diluted, at Carrefour and Intermarché among others. According to LSA (September 2025), Yves Rocher’s solid ranges cut its plastic use by 74 tonnes in 2024. Bar soap imports rose 9.9% in 2025 (Eurostat).

Mass retail remains the leading channel for soaps and shower gels in France: according to Kantar, quoted by LSA (February 2026), a household buys shower products there 6.1 times a year on average in 2025. Generation Z, however, is turning to discounters, pharmacies and specialist chains. According to Cosmétique magazine (January 2026), drive (+5.1% in volume) and convenience stores (+4.4%) are the most dynamic health and beauty channels in 2025.

A PDF report in French, 2026 edition, organised into six chapters: definition and scope, market size and dynamics, consumers and usage, supply and distribution, brands and manufacturers, regulation and outlook.

Eurostat statistics, panel data published in the specialist press, company communications and trade press articles from the IndexPresse database. Every figure comes with its source and period.

Yes. The study is updated before it is sent, within 48 hours at most: it includes the latest published data, and every figure comes with its source and period.

Cosmetics manufacturers and contract manufacturers, brand creators, retail chains and wholesalers, ingredient and packaging suppliers, as well as consultants, bankers and investors who need to understand the soap and shower gel market in France.

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