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Hygiene

well being

The sanitary protection market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Menstrual sanitary protection refers to all the solutions used by menstruating people to protect their clothes and their skin by collecting menstrual bleeding.They are differentiated by their types but also by their size: light flow, medium flow, abundant flow and very abundant flow (also called "night format"). The size most used among the regulated population of France is the medium flow: it is the flow considered as normal.The hygienic protections are divided into four main categories:

Tampons (with or without applicators) The sanitary towels Menstrual cups Menstrual panties Menstrual sponges

The demand of the market is very wide in France since the regulated people are approximately 15,5 million (mainly women from 13 to 50 years). Traditionally, sanitary protection is designed to be single-use and therefore disposable after the first use. However, the trend of reusable for ecological motivations takes more and more importance in France and in the world, and the market sees the birth of many new brands in this segment. We are also seeing more and more eco-responsible brands in terms of biodegradable components.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of the study
- 1.2 Le marché mondial des protections hygiéniques
- 1.3 Le marché français de l'hygiène intime
2. Analysis of the demand
- 2.1 Une demande en légère diminution
- 2.2 Une conscience écologique et une attention croissante portée à la santé
- 2.3 La précarité menstruelle
- 2.4 Analyse comparée Opinion Way sur les marques préférées des françaises en termes d'hygiène intime
3. Market structure
- 3.1 Les forces en presence
- 3.2 La production de protection hygiénique est concentrée
- 3.3 La distribution reste l'apanage de la grande distribution
- 3.4 Le B2B, un nouvel axe de développement ?
4. Analysis of the offer
- 4.1 Typologie de l'offre de protection hygiènique
- 4.2 La naturalité, nouvel élément important pour l'hygiène intime
- 4.3 Une offre toujours plus diverse
- 4.4 L'engagement des marques face à la précarité menstruelle
5. Regulation
- 5.1 Réglementation en vigueur