Summary

The menstrual sanitary protection market caters to an estimated 15.5 million individuals in France, predominantly women aged 13 to 50. Products within this market are classified into tampons (with or without applicators), sanitary napkins, menstrual cups, menstrual panties, and menstrual sponges, with medium flow size being the most commonly used. Despite a tradition of single-use, disposable products, there is a growing trend towards reusable menstrual products driven by ecological concerns. This shift has led to the emergence of new brands offering reusable options and the increased presence of eco-responsible companies producing biodegradable menstrual products. The data presented begins from the year 2020, reflecting recent developments and consumer preferences in the industry.

Trends and Dynamics in France's Menstrual Sanitary Protection Market

There is a notable demand in the market spanning its various categories, with traditional single-use disposable products being a long-standing choice. However, recent times have seen a marked shift in consumer preferences, with a growing inclination toward reusable menstrual products. This change is largely driven by ecological concerns and a desire to reduce environmental impact.

The result has been a surge in new brands entering the reusable product segment, highlighting a trend towards sustainability. Likewise, there has been a rise in eco-conscious brands that are innovating with biodegradable components, signaling an industry-wide move towards more environmentally responsible production and products.

This shift in demand mirrors a broader societal trend of environmental awareness and reflects the consumers' increasing preference for products that align with their values, including sustainability and eco-friendliness.

Pivotal Players in the French Menstrual Sanitary Protection

Market As the demand for menstrual sanitary protection remains robust in France, several key actors stand out in the landscape of this essential market. These companies not only provide a wide array of products but also cater to the evolving needs and preferences.

Procter & Gamble – Always & Tampax Procter & Gamble (P&G) is a dominant force with its prominent brands Always and Tampax. Always is particularly known for its extensive range of sanitary towels, which are designed to provide comfort and protection for various menstrual flow levels. Tampax, on the other hand, is a leading name for tampons, offering options both with and without applicators, again catering to individual comfort and usage preferences.

Johnson & Johnson – o.b. & Carefree Another significant player is Johnson & Johnson, with its o.b. brand being well recognized for its compact and applicator-free tampons. Additionally, its Carefree brand provides a variety of sanitary towels and panty liners, emphasizing comfort and discretion. By overseeing these two brands, Johnson & Johnson ensures a strong presence in multiple market segments.

SCA – Bodyform SCA's Bodyform is not as widespread in France as P&G and Johnson & Johnson's offerings, but it still commands a visible spot in the sanitary towel sphere. With a focus on innovation and providing high-quality protection, Bodyform has products tailored for different flow intensities and daily comfort.

Diva International – DivaCup The rise of environmentally conscious consumerism has paved the way for companies like Diva International and their DivaCup, a popular menstrual cup brand globally. Its reusable nature provides an eco-friendly option for those looking to minimize waste produced by traditional disposable products.

THINX Inc. – Menstrual Panties THINX Inc. propels the trend of reusable protection even further with their range of menstrual panties. These garments are designed to absorb menstrual flow and can be washed and reused, offering a combination of ecological responsibility and practicality.

Natural Intimacy – Menstrual Sponges Natural Intimacy is one of the key actors focusing on menstrual sponges, a niche yet natural option within the market. These sponges offer an alternative for those seeking more organic and eco-friendly forms of protection during their menstrual cycle.

the sanitary protection market - France

Get all the information you need
to understand this market

Buy the full study

Detailed content

Inforamtion

Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 11/10/2022

Update Details

Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Menstrual sanitary protection refers to all the solutions used by menstruating people to protect their clothes and their skin by collecting menstrual bleeding.
They are differentiated by their types but also by their size: light flow, medium flow, abundant flow and very abundant flow (also called "night format"). The size most used among the regulated population of France is the medium flow: it is the flow considered as normal.The hygienic protections are divided into four main categories:

Tampons (with or without applicators)
The sanitary towels
Menstrual cups
Menstrual panties
Menstrual sponges

The demand of the market is very wide in France since the regulated people are approximately 15,5 million (mainly women from 13 to 50 years). Traditionally, sanitary protection is designed to be single-use and therefore disposable after the first use. However, the trend of reusable for ecological motivations takes more and more importance in France and in the world, and the market sees the birth of many new brands in this segment. We are also seeing more and more eco-responsible brands in terms of biodegradable components.

2 Analysis of the demand

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the actors

6.1 Segmentation du marché

Dans Ma Culotte
Monoprix
Franprix (Groupe Casino)
Casino Groupe
Fempo
Smoon
Moodz
Sisters Republic
So'Cup
Aglaé Lingerie
Réjeanne
Elia Lingerie
Lily Basic
Modibodi
Lidl France
Carrefour Groupe
Naturalia
Pharmactiv (OCP Group)
Alphega Pharmacie
Procter & Gamble
Johnson & Johnson
SC Johnson & Sons
Louve
MÏU
Blinx Underwear
Yoppie
Dreamtim Blooming Rocks
Petites Culottées
Wuka Wear

List of charts

Le marché mondial de l'hygiène féminine
Segmentation du marché de l'hygiène intime
Évolution du chiffre d'affaires de l'hygiène intime
Part de marché dans les protections féminines écologiques
Évolution du nombre de femmes âgées entre 15 et 50 ans
Répartition des femmes françaises par classe d'âge
Qualiferiez-vous ces marques de...?
Pour chacun des produits d'hygiène suivants, vous arrive-t-il ou vous est-il arrivé de renoncer à en acheter par manque d'argent ?
Évolution du chiffre d'affaires de la production d'articles papiers à usage sanitaire ou domestique
France's favourite honey brands
Les marques d'hygiène intime préférées des Français
Les marques d'hygiène intime préférées des Français selon l'âge

Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Example online Example in PDF

Do you have a question about this study? +44 238 097 0676

Latest news

Casino: Intermarché and Auchan win the bid - 18/12/2023

Casino: Intermarché, which had joined forces with Auchan to buy the 320 stores, finally won the bid.
The value of the transaction would be close to 1.6 billion euros, or 37% of the sales taken over (3.6 billion euros).
A social issue
In addition to the takeover of dozens of supermarkets and hypermarkets, Carrefour PROPOSED to take over 7,000 convenience stores under the Petit Casino, Vival and other banners. This possibility was rejected by Casino and its receivers
Intermarché has opened up its internal rules for independent groups to franchising, to accommodate the 60 Casino franchisees.
Intermarché and Auchan will share the 313 outlets sold in roughly equal parts, with Auchan taking over almost all of the 42 hypermarkets.
Monoprix and Franprix will remain under Groupe Casino control

Petits Culottés short-circuits supermarkets with baby diapers - 14/11/2023

Les Petits Culottés was created in 2019 in Paris. 12 employees.
In four years, the company has managed to win over around 80,000 parents.
The company's products are 15% cheaper than the competition thanks to online sales.
The company has its diapers manufactured by BB Distribe in Laval-sur-Vologne, Vosges.
Infant milk is purchased from a group of independent breeders in the Vendée region.
Present in some 50 maternity wards and in partnership with approximately 6,000 pharmacies.
The SME achieves sales of 42 million euros without raising capital.

80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023

On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.

Lidl France maps out its logistics future - 28/10/2023

The company has opened platforms in Gondreville (54) and Saint-Augustin (62), with the next one planned for Châtelaudren-Plouagat (22)
Investment in the 63500 m² Gondreville platform: 100 million euros
This site employs 320 people
Other new platforms are planned for Châtelaudren-Plouagat (22) in 2024, Ablis (78) in 2025, and Pardies (64) in 2026
The Lidl network in France comprises 25 platforms, 23 of which have been renovated, expanded or relocated over the past decade.

Carrefour to lease out 37 stores - 21/10/2023

Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
Around 4,000 employees affected
The company launched an outsourcing program in 2018.
The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.

Michel Biero to head Lidl France - 19/09/2023

At the end of August, the brand boasted almost 1,600 stores and 48,000 employees in France

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Dans Ma Culotte

Monoprix

Franprix (Groupe Casino)

Casino Groupe

Fempo

Smoon

Moodz

Sisters Republic

So'Cup

Aglaé Lingerie

Réjeanne

Elia Lingerie

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the sanitary protection market | France

89 €

What are the figures on the size and growth of the market?
What is driving the growth of the market and its evolution?
What is the positioning of companies in the value chain?
Data from several dozen databases

Pack 5 études (-15%) France

75.6 € ^{/ study}

378 € instead of 445 € -15%

5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
Conservez -15% sur les études supplémentaires achetées
Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.