The veterinary market - Italy

As of 2020, the global veterinary services market was valued at $97.34 billion and is projected to grow at a CAGR of 5.7% from 2021 to 2028, driven by an increase in zoonotic and foodborne diseases worldwide. The market size reached US$118 billion in 2022 and is expected to surpass US$208.34 billion by 2032, with a CAGR of 5.9% from 2023 to 2032. The COVID-19 pandemic has had a significant impact, leading to changes in consumer preferences such as a rise in pet adoption and increased spending on pet care. The Italian market has also shown growth, with its veterinary services market turnover increasing by 49.42% from 2016 to 2021, reaching sales of 1030.1 million euros in 2021. During the pandemic, one in four Italians started caring for a pet, with dogs being the most popular choice. However, as normalcy resumes, some Italians are rethinking pet ownership due to lifestyle changes.

Italian Veterinary Services Market Demand Trends

In recent years, Italy has seen an evolving relationship between its citizens and pets, with changing trends in pet ownership and expenditure on veterinary services. The data suggests that there has been an upswing in the number of households with pets, though the presence of animals in Italian homes has slightly decreased when compared to the peak year of 2020. Positive responses to pet ownership are hovering around 35 to 40 percent, a notable increase from figures around 30 to 35 percent in the mid-2010s. Even though a majority of respondents own just one pet, there is a significant portion that owns two or more. The trend showcases robust demand potential in the veterinary services sector. Italian households' average monthly expenditure on veterinary services has risen by approximately 35 percent from the mid-2010s to the early 2020s, indicating a consistent and growing market for these services. The family type plays a crucial role in pet ownership, with couples with children and single parents appearing more likely to own pets. The therapeutic benefits associated with pet ownership are also a driving factor for the demand for veterinary services, ranging from improved cardiovascular health to enhanced psychological well-being. The humanization of pets is another trend influencing the demand, as pets are increasingly perceived as family members, meriting similar types of care and attention as humans. Geographically, demand for veterinary services in Italy is not evenly distributed, with the Northeast and Northwest regions of the country showing higher household expenditures on pet care. Conversely, the Islands and the South of Italy present lower expenditure figures, a potential indicator of different economic conditions or accessibility to veterinary services. The market shows signs of a cautious approach by pet owners following recent inflationary tendencies. With a noteworthy percentage of clients refusing care perceived as too expensive and a near-consensual observation of the loss of purchasing power, the veterinary sector could be facing increased price sensitivity from its customer base. Despite economic headwinds, Italian households seem to still prioritize pet care though they may seek more cost-effective solutions or spread out payments over time to manage expenses better.

Key Players Shaping the Italian Veterinary Services Landscape

Clinica Veterinaria Privata S. Marco S.r.l. Established in 1987 by Dr. Marco Caldin, the San Marco Veterinary Clinic offers a comprehensive range of services for diagnosing and treating pets under one roof. With a focus on continuous improvement and comprehensive care, the clinic has cemented its position as a go-to location for pet owners seeking reliable veterinary services.

Veterinaria Roma Sud S.r.l. The Policlinico Veterinario Roma Sud, founded in 1996 by a collective of dedicated veterinarians, boasts an extensive team of over 95 professionals and 11 specialized departments. They provide an impressive 29,000 outpatient services each year, reflecting their commitment to delivering top-tier pet healthcare services.

Gregorio VII Veterinary Medical and Surgical Center As a Veterinary Hospital in Rome that is open round-the-clock, this establishment gives pet owners peace of mind with their readily available, highly qualified staff capable of handling veterinary emergencies for both dogs and cats.

I Portoni Rossi Veterinary Hospital S.r.l. Dr. Daniele Terni envisioned a facility of excellence capable of treating all diseases of companion animals, leading to the foundation of I Portoni Rossi Veterinary Hospital in 2007. The idea was to realize a center where sophisticated treatment is delivered with compassionate care.

Vet Hospital H24Florence Srl Located in Florence, Vet Hospital H24 is a facility that provides a robust roster of veterinary services including regular care, specialized surgeries, and 24/7 emergency response. Employing a team of 50 veterinary physicians, nurses, and administrative personnel, the hospital ensures comprehensive care for pets.

Gran Sasso Veterinary Clinic S.r.l. Dr. Maria Cristina Crosta and Dr. Claudio Bussadori launched the Gran Sasso Veterinary Clinic in Milan in 1986. Since its inception, the clinic has been dedicated to maintaining the well-being of pets using advanced medical practices and compassionate care.

Borghesiana Veterinary Clinic S.r.l. The Borghesiana Veterinary Clinic, set up in 2005 in Rome, aims to provide modern and qualified veterinary services. With a commitment to excellence, they offer a broad spectrum of services ranging from diagnostics to surgical interventions.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 11/09/2023

Summary and extracts

List of charts

• Value of the global veterinary services market
• Pet population in major markets
• Total turnover of companies offering veterinary services
• Motivation behind buying a pet during the pandemic
• Answer to the question "do you own pets?"
• Number of pets per respondent
• Average monthly household expenditure on veterinary and other pet services
• Answer to the question: have you had clients who refused treatment because it was deemed too expensive?
• Answer to the question: in the last 12 months have you noticed a general loss of purchasing power among your customers?
• Number of people employed in the veterinary services sector
• Number of enterprises active in the veterinary services sector
• Legal form of enterprises active in the veterinary services sector
• Types of veterinary facilities
• Size of veterinary facilities
• Average first visit expense for dog