Summary of our market study

As of 2020, the global veterinary services market was valued at $97.34 billion and is projected to grow at a CAGR of 5.7% from 2021 to 2028, driven by an increase in zoonotic and foodborne diseases worldwide. The market size reached US$118 billion in 2022 and is expected to surpass US$208.34 billion by 2032, with a CAGR of 5.9% from 2023 to 2032. The COVID-19 pandemic has had a significant impact, leading to changes in consumer preferences such as a rise in pet adoption and increased spending on pet care. The Italian market has also shown growth, with its veterinary services market turnover increasing by 49.42% from 2016 to 2021, reaching sales of 1030.1 million euros in 2021. During the pandemic, one in four Italians started caring for a pet, with dogs being the most popular choice. However, as normalcy resumes, some Italians are rethinking pet ownership due to lifestyle changes.

Italian Veterinary Services Market Demand Trends

In recent years, Italy has seen an evolving relationship between its citizens and pets, with changing trends in pet ownership and expenditure on veterinary services. The data suggests that there has been an upswing in the number of households with pets, though the presence of animals in Italian homes has slightly decreased when compared to the peak year of 2020. Positive responses to pet ownership are hovering around 35 to 40 percent, a notable increase from figures around 30 to 35 percent in the mid-2010s. Even though a majority of respondents own just one pet, there is a significant portion that owns two or more. The trend showcases robust demand potential in the veterinary services sector. Italian households' average monthly expenditure on veterinary services has risen by approximately 35 percent from the mid-2010s to the early 2020s, indicating a consistent and growing market for these services. The family type plays a crucial role in pet ownership, with couples with children and single parents appearing more likely to own pets. The therapeutic benefits associated with pet ownership are also a driving factor for the demand for veterinary services, ranging from improved cardiovascular health to enhanced psychological well-being. The humanization of pets is another trend influencing the demand, as pets are increasingly perceived as family members, meriting similar types of care and attention as humans. Geographically, demand for veterinary services in Italy is not evenly distributed, with the Northeast and Northwest regions of the country showing higher household expenditures on pet care. Conversely, the Islands and the South of Italy present lower expenditure figures, a potential indicator of different economic conditions or accessibility to veterinary services. The market shows signs of a cautious approach by pet owners following recent inflationary tendencies. With a noteworthy percentage of clients refusing care perceived as too expensive and a near-consensual observation of the loss of purchasing power, the veterinary sector could be facing increased price sensitivity from its customer base. Despite economic headwinds, Italian households seem to still prioritize pet care though they may seek more cost-effective solutions or spread out payments over time to manage expenses better.

Key Players Shaping the Italian Veterinary Services Landscape

Clinica Veterinaria Privata S. Marco S.r.l. Established in 1987 by Dr. Marco Caldin, the San Marco Veterinary Clinic offers a comprehensive range of services for diagnosing and treating pets under one roof. With a focus on continuous improvement and comprehensive care, the clinic has cemented its position as a go-to location for pet owners seeking reliable veterinary services.

Veterinaria Roma Sud S.r.l. The Policlinico Veterinario Roma Sud, founded in 1996 by a collective of dedicated veterinarians, boasts an extensive team of over 95 professionals and 11 specialized departments. They provide an impressive 29,000 outpatient services each year, reflecting their commitment to delivering top-tier pet healthcare services.

Gregorio VII Veterinary Medical and Surgical Center As a Veterinary Hospital in Rome that is open round-the-clock, this establishment gives pet owners peace of mind with their readily available, highly qualified staff capable of handling veterinary emergencies for both dogs and cats.

I Portoni Rossi Veterinary Hospital S.r.l. Dr. Daniele Terni envisioned a facility of excellence capable of treating all diseases of companion animals, leading to the foundation of I Portoni Rossi Veterinary Hospital in 2007. The idea was to realize a center where sophisticated treatment is delivered with compassionate care.

Vet Hospital H24Florence Srl Located in Florence, Vet Hospital H24 is a facility that provides a robust roster of veterinary services including regular care, specialized surgeries, and 24/7 emergency response. Employing a team of 50 veterinary physicians, nurses, and administrative personnel, the hospital ensures comprehensive care for pets.

Gran Sasso Veterinary Clinic S.r.l. Dr. Maria Cristina Crosta and Dr. Claudio Bussadori launched the Gran Sasso Veterinary Clinic in Milan in 1986. Since its inception, the clinic has been dedicated to maintaining the well-being of pets using advanced medical practices and compassionate care.

Borghesiana Veterinary Clinic S.r.l. The Borghesiana Veterinary Clinic, set up in 2005 in Rome, aims to provide modern and qualified veterinary services. With a commitment to excellence, they offer a broad spectrum of services ranging from diagnostics to surgical interventions.

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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Veterinarians are responsible for advising professionals and individuals on the health of their pets. Veterinary clinics and veterinary centers are where they usually work. Veterinarians are called upon to conduct a variety of activities on companion animals, cattle, and equids, ranging from diagnostics to more serious procedures. Pets, on the other hand, represent the vast majority of animals cared for. A veterinarian is similar to a pediatrician in many ways. Animals, like infants and young children, are unable to convey their distress. Consequently, much of their medical history is collected from the owner, just as a pediatrician would get from a child's parents. it is necessary to have excellent interpersonal and communication skills as well as an excellent academic background. The role of the veterinarian is also very important at the corporate level when it comes to companies embedded in the livestock industry; the health of the animal also affects the health of consumers.

The global veterinary services market has been valued at $97.34 billion in 2020, with a compound annual growth rate (CAGR) of 5.7 percent projected from 2021 to 2028. The market is mainly driven by an increase in zoonotic and foodborne diseases worldwide.

To work as a veterinarian in Italy, one must first obtain a degree in veterinary medicine and then pass the state licensing exam; veterinary graduates will be able to register with the FNOVI Veterinary Order only after passing the exam. Unlike many other professions, veterinarians are not required to complete any training before taking the exam. The average salary of a veterinarian in Italy is 38,500 euros a year, according to a survey conducted by the National Federation of the Italian Veterinary Order, and this figure increases with age. A private veterinarian can earn up to 69,600 euros on average, depending on occupation. In 2018 there were about 33,000 veterinarians in Italy, to date no report has been published, but the number has certainly grown, especially because of the pink quotas.

The biggest issues for the industry are expected to be related to increased digitization (almost half of veterinarians believe that technological tools can help animal health) and veterinary specialization.

1.2 The world market

The size of the global veterinary services market reached US$*** billion in **** and is expected to exceed about US$***.** billion by ****, with a recorded compound annual growth rate (***) of *.* percent from **** to ****.

Global veterinary services market value World, ****, US$ billion Precedentresearch

The large global increase in zoonotic and foodborne diseases is ...

1.3 The Italian market

In Italy, the value of the veterinary services market (***) has increased in recent years. From **** to ****, it saw substantial growth, with total turnover increasing by **.** percent. Growth has been steady each year, with a significant peak between **** and ****. This positive trend indicates that the industry is healthy and could be influenced ...

1.4 The impact of Covid

As of ****, due to the COVID-** pandemic, one in four Italians have begun caring for a pet, according to a YouGov survey commissioned by Readly. The choice was influenced by the pandemic for ** percent of respondents, with ** percent seeking the companionship of a pet to relieve loneliness and ** percent seeing spending ...

2 Demand analysis

2.1 Demand in Italy

Italians' relationship with pets has changed over the past few years.

This year, when asked "Do you own pets?" **.* percent of respondents answered positively, compared to **.* percent who answered negatively, up from the previous year. This means that while the presence of animals in the homes of Italians has decreased compared ...

2.2 Demand drivers

Some of the main drivers of demand for pets and associated veterinary services in Italy are:

Family type: it is mainly couples with children who have one or more animals (***).[***]

Therapeutic benefits associated with pet ownership: Pet ownership offers a number of therapeutic, physiological, psychological, and psychosocial benefits to pet owners. ...

2.3 The geographical distribution of demand

To analyze the geographic distribution of the demand for veterinary services, both the number of people who own animals in different macro-regions of Italy and the distribution of the average monthly household expenditure on veterinary services in the same geographic macro-areas will be presented.

Animal ownership:

The Southern regions have the ...

2.4 Pet owners' reaction to inflation and price increases

The Assiociazione Nazionale Medici Veterinariani Italiani(***) has released the results of a survey that sheds light on pet owners' reaction to recent inflationary phenomena over the past year.

Refusal of overpriced care:

The survey identified a marked propensity for refusal of care considered too expensive, observed in **% of facilities.

Response to ...

3 Market structure

3.1 The market structure

For the analysis of the market structure of veterinary services, * different quantities are considered:

Trends in the number of enterprises Trend in the number of employees Legal form of enterprises in the last year for which data are available

Number of enterprises:

Between **** and ****, the veterinary services sector experienced significant growth ...

3.2 The value chain

3.3 The typology of structures


Also in ****, the predominant type of Italian veterinary facilities is outpatient clinic. There are no significant differences from ****. Compared to previous years, the territorial distribution of facilities is more uniform.

Type of veterinary facilities Italy, ****, % ANMVI


The majority of Italian facilities are found to be located in central areas ...

3.4 The main market players

The pricipal veterinary service providers in Italy are:

Clinica Veterinaria Privata S. Marco S.r.l.: San Marco Veterinary Clinic was founded in **** by Dr. Marco Caldin with the aim of offering a full range of services for the diagnosis and treatment of pets in a single center. Veterinaria Roma Sud ...

4 Supply analysis

4.1 Type of the offer

Veterinary service offerings consist of several services, some of the most common are:[***]

4.2 The prices

Altroconsumo monitored the costs of a general and microchipping visit and Saturday and weekend opening hours in *** veterinary clinics in * cities. The information is current as of January ** this year.

From the survey, there is a notable difference in costs for the first veterinary visit between cities: normally, southern cities are ...

5 Regulations

5.1 The regulation

In Italy, veterinary practice is regulated by a set of laws and regulations that outline professional standards and requirements for veterinary practice. Some of the most important are:

Veterinary Code of Ethics: established by the Veterinary Medical Association, the code of ethics establishes the ethical and professional standards that veterinarians must ...

6 Positioning of actors

6.1 Segmentation

Veterinary clinics:

Veterinary hospitals:


  • Clinica Veterinaria Privata S. Marco S.r.l.
  • Veterinaria Roma Sud S.r.l.:
  • Centro Medico Chirurgico Veterinario Gregorio VII
  • Ospedale Veterinario I Portoni Rossi S.r.l.
  • Vet Hospital H24 Firenze Srl
  • Clinica Veterinaria Gran Sasso S.r.l.
  • Clinica Veterinaria Borghesiana S.r.l.

List of charts presented in this market study

  • Value of the global veterinary services market
  • Pet population in major markets
  • Total turnover of companies offering veterinary services
  • Motivation behind buying a pet during the pandemic
  • Answer to the question "do you own pets?"
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Clinica Veterinaria Privata S. Marco S.r.l.
Veterinaria Roma Sud S.r.l.:
Centro Medico Chirurgico Veterinario Gregorio VII
Ospedale Veterinario I Portoni Rossi S.r.l.
Vet Hospital H24 Firenze Srl
Clinica Veterinaria Gran Sasso S.r.l.
Clinica Veterinaria Borghesiana S.r.l.

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