Content of the study:
The veterinary market - Italy

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1.1 Definition and presentation

Veterinarians are responsible for advising professionals and individuals on the health of their pets. Veterinary clinics and veterinary centers are where they usually work. Veterinarians are called upon to conduct a variety of activities on companion animals, cattle, and equids, ranging from diagnostics to more serious procedures. Pets, on the other hand, represent the vast majority of animals cared for. A veterinarian is similar to a pediatrician in many ways. Animals, like infants and young children, are unable to convey their distress. Consequently, much of their medical history is collected from the owner, just as a pediatrician would get from a child's parents. it is necessary to have excellent interpersonal and communication skills as well as an excellent academic background. The role of the veterinarian is also very important at the corporate level when it comes to companies embedded in the livestock industry; the health of the animal also affects the health of consumers.

The global veterinary services market has been valued at $97.34 billion in 2020, with a compound annual growth rate (CAGR) of 5.7 percent projected from 2021 to 2028. The market is mainly driven by an increase in zoonotic and foodborne diseases worldwide.

To work as a veterinarian in Italy, one must first obtain a degree in veterinary medicine and then pass the state licensing exam; veterinary graduates will be able to register with the FNOVI Veterinary Order only after passing the exam. Unlike many other professions, veterinarians are not required to complete any training before taking the exam. The average salary of a veterinarian in Italy is 38,500 euros a year, according to a survey conducted by the National Federation of the Italian Veterinary Order, and this figure increases with age. A private veterinarian can earn up to 69,600 euros on average, depending on occupation. In 2018 there were about 33,000 veterinarians in Italy, to date no report has been published, but the number has certainly grown, especially because of the pink quotas.

The biggest issues for the industry are expected to be related to increased digitization (almost half of veterinarians believe that technological tools can help animal health) and veterinary specialization.

1.2 The world market

The size of the global veterinary services market reached US$*** billion in **** and is expected to exceed about US$***.** billion by ****, with a recorded compound annual growth rate (***) of *.* percent from **** to ****.

Global veterinary services market value World, ****, US$ billion Precedentresearch

The large global increase in zoonotic and foodborne diseases is ...

1.3 The Italian market

In Italy, the value of the veterinary services market (***) has increased in recent years. From **** to ****, it saw substantial growth, with total turnover increasing by **.** percent. Growth has been steady each year, with a significant peak between **** and ****. This positive trend indicates that the industry is healthy and could be influenced ...

1.4 The impact of Covid

As of ****, due to the COVID-** pandemic, one in four Italians have begun caring for a pet, according to a YouGov survey commissioned by Readly. The choice was influenced by the pandemic for ** percent of respondents, with ** percent seeking the companionship of a pet to relieve loneliness and ** percent seeing spending ...


2.1 Demand in Italy

Italians' relationship with pets has changed over the past few years.

This year, when asked "Do you own pets?" **.* percent of respondents answered positively, compared to **.* percent who answered negatively, up from the previous year. This means that while the presence of animals in the homes of Italians has decreased compared ...

2.2 Demand drivers

Some of the main drivers of demand for pets and associated veterinary services in Italy are:

Family type: it is mainly couples with children who have one or more animals (***).[***]

Therapeutic benefits associated with pet ownership: Pet ownership offers a number of therapeutic, physiological, psychological, and psychosocial benefits to pet owners. ...

2.3 The geographical distribution of demand

To analyze the geographic distribution of the demand for veterinary services, both the number of people who own animals in different macro-regions of Italy and the distribution of the average monthly household expenditure on veterinary services in the same geographic macro-areas will be presented.

Animal ownership:

The Southern regions have the ...

2.4 Pet owners' reaction to inflation and price increases

The Assiociazione Nazionale Medici Veterinariani Italiani(***) has released the results of a survey that sheds light on pet owners' reaction to recent inflationary phenomena over the past year.

Refusal of overpriced care:

The survey identified a marked propensity for refusal of care considered too expensive, observed in **% of facilities.

Response to ...


3.1 The market structure

For the analysis of the market structure of veterinary services, * different quantities are considered:

Trends in the number of enterprises Trend in the number of employees Legal form of enterprises in the last year for which data are available

Number of enterprises:

Between **** and ****, the veterinary services sector experienced significant growth ...

3.2 The value chain

3.3 The typology of structures


Also in ****, the predominant type of Italian veterinary facilities is outpatient clinic. There are no significant differences from ****. Compared to previous years, the territorial distribution of facilities is more uniform.

Type of veterinary facilities Italy, ****, % ANMVI


The majority of Italian facilities are found to be located in central areas ...

3.4 The main market players

The pricipal veterinary service providers in Italy are:

Clinica Veterinaria Privata S. Marco S.r.l.: San Marco Veterinary Clinic was founded in **** by Dr. Marco Caldin with the aim of offering a full range of services for the diagnosis and treatment of pets in a single center. Veterinaria Roma Sud ...


4.1 Type of the offer

Veterinary service offerings consist of several services, some of the most common are:[***]

4.2 The prices

Altroconsumo monitored the costs of a general and microchipping visit and Saturday and weekend opening hours in *** veterinary clinics in * cities. The information is current as of January ** this year.

From the survey, there is a notable difference in costs for the first veterinary visit between cities: normally, southern cities are ...


5.1 The regulation

In Italy, veterinary practice is regulated by a set of laws and regulations that outline professional standards and requirements for veterinary practice. Some of the most important are:

Veterinary Code of Ethics: established by the Veterinary Medical Association, the code of ethics establishes the ethical and professional standards that veterinarians must ...


6.1 Segmentation

Veterinary clinics:

Veterinary hospitals:


  • Clinica Veterinaria Privata S. Marco S.r.l.
  • Veterinaria Roma Sud S.r.l.:
  • Centro Medico Chirurgico Veterinario Gregorio VII
  • Ospedale Veterinario I Portoni Rossi S.r.l.
  • Vet Hospital H24 Firenze Srl
  • Clinica Veterinaria Gran Sasso S.r.l.
  • Clinica Veterinaria Borghesiana S.r.l.

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Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

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