1.1 Definition and scope of study
A trade show is defined as a commercial event for companies.
Trade shows allow professionals from the same industry to meet in exhibition spaces. They are usually opportunities for exhibitors to promote a new service, enter a new market or find a business partner.
These types of trade shows are considered a powerful marketing tool as they intensify competition and trade in almost every economic region of the world, providing growth and jobs.
Globally, the B2B trade show market is very much on the rise and is recovering very well in the post-Covid-19 period. Around 31,000 trade shows are held worldwide each year and Germany accounts for 10% of the market.
It is estimated that the global market will reach a value of $50 billion between 2021 and 2025, growing at a CAGR of more than 3%.
In Italy, trade shows are considered a fundamental tool for development (not only economic development) and for this reason the market that represents them can be considered as growing.
Trade shows are so important for our country because they help to spread Italian products and services throughout the world.
The market is constantly evolving, so it is essential for those who organise this type of event to keep up with the latest technological and other innovations.
A very important trend is certainly the internationalisation of trade shows and participating companies. AEFI, the Association of Italian Exhibitions and Fairs has grasped this need very well and has organised a specific committee for this type of requirement and above all to adapt to what is happening in foreign markets.
Another very important aspect to be taken into consideration is the attention that must be paid to the safety of participants in trade shows, especially in this delicate moment of restart after the pandemic.
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)
- Consult an example PDF or online
Availability within 10 business days
Our other products
Tailor-made report pack (IT) - Italy
This 1-year package includes :
- 10 credits per year to carry out your customized reports
- Annual access to 5 reports per month, which you can choose from among our 1,300 studies
A complete range of sector-specific reports, combining standard reports at the best price with studies tailored to your needs.
5 reports pack (-15%) IT - Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
1 sector analyzed
in 40 pages
The market for the organisation of sporting events - France
Publicado en 22/09/2022 by Laure Lehaut - Le Haut Potentiel
Très clair et didactique. Bien documenté tout en restant synthétique. Beau travail!
Merci beaucoup Laure pour votre avis qui nous est précieux. Nous sommes ravis d'avoir été à la hauteur de vos attentes!
The e-learning and MOOCs market - France
Publicado en 18/08/2022 by VT KTEK
A very complete study where all sources are cited
The driving school market - France
Publicado en 17/08/2022 by Marie-Anne BOURDIAUX - ECOLE DE CONDUITE ACCELEREE
Study carried out by professionals which allowed me to deepen my knowledge of the market. Too bad that it was already 2 years old, the market being in constant evolution, I would have liked updated figures
The dance school market - France
Many interesting figures on this little studied, poorly known and rapidly developing activity
Hello Malcolm, Thank you for your feedback. We are very happy to see that you liked our service. :)
The driving school market - France
Publicado en 12/01/2022 by Simon Toffaletti
Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.
Hello Simon, Thank you for your feedback on our study, we are very happy to contribute to the success of your project. We are also very pleased to see that you liked our service and our pricing. :)