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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Traffic signs are guidelines for motorists; they are the basis for proper road behavior, and safe driving would be impossible without them. The first traffic signs in history were often handmade, made of wood or carved in stone. Over the years, as the number of car and motorcycle owners increased, there was a need to standardize their design and production. Traffic signs can be divided into three broad categories: guide and direction signs, warning signs, and regulatory signs. Most signals are made of aluminum or sheet metal, there are also illuminated or backlit signals, which require a more complicated and expensive structure, and traffic lights, which need a computer to control their use. In October 2019, a European directive was adopted that sets strict criteria for the maintenance and technical characteristics of traffic signs in member states.

In 2020, the world market for traffic signs was valued at $5.92 billion. From 2020 to 2027, the market is estimated to grow at a CAGR of 3.57 percent.

In Italy, road signs can only be purchased by companies authorized by the Ministry of Infrastructure and Transport. As a result, both fully private and public companies receive a fee from the state for public ownership. These companies, among other things, provide road signs as well as all other signs that convey prescriptions or safety indicators. For example, signs for the prevention of accidents at work or signs of a private nature, that is, those coming from an ordinary citizen rather than the state. In Italy, "Assosegnaletica," which originated from part of Anima Confindustria, is the point of reference for companies in the road sign industry.

The main trends in the road signs market are the circular economy in their production and the rise of advanced technologies to reduce the number of road accidents.

The replacement of road signs is beginning to affiliate with the circular economy processes developed in the country through the recovery and recycling of ferrous materials and aluminum.

With 10 million driverless cars expected by 2023, road signs will also evolve with new rules and symbols. This does not exclude the development of smart roads for developed vehicles, where signage will be digitally transformed and leverage Big Data and internet of things technology for targeted and more persuasive signage.

1.2 The global market

In ****, the global traffic sign market reached a value of $**.** billion. By ****, the market is expected to exceed $** billion in value through a compound annual growth rate (***) of *.* percent.

Traffic signage market World, ****-****, in billions of dollars Thebusinessresearchcompany

Considering the materials used in the production and installation of signage (***) for ...

1.3 The Italian market

In Italy, between **** and ****, the sold production of signs (***). However, when analyzing the production sold in tons, the growth between **** and **** is **.*%. Therefore, a central role in growth is played by the inflationary movement. Production sold of indicator signs, sign boards, address signs and similar signs, of base metals Italy, ****-****, ...

1.4 Import - Export

For trade flow analysis, HS code **** for "signaling, safety or traffic control equipment" is considered.

Italy ranks as a net exporter of signaling, safety or traffic control equipment. Between **** and ****, the coverage rate maintained values well above ***% although the trend shows a decline in the index value: ****% in **** versus ***% in ****. As ...

1.5 The consequences of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in the price index. On the production side, an increase in prices can also be seen for the traffic sign industry. Considering the production of "other metal products," a category within which traffic signs are ...

2 Demand analysis

2.1 Demand in Italy

In order to analyze the demand for road signs in Italy, the evolution of the Italian road network in terms of length and the spending of the top * Italian municipalities on road and road infastructures are considered. Regarding the first point, concerning the length of the road network in Italy, data ...

2.2 Demand drivers

Central among the demand drivers assume a central role are the number of road accidents, especially those involving personal injuries, and the public's opinion of road conditions.

A proper road accident prevention policy that reduces the number and severity of injuries needs targeted, planned, coordinated and implementable interventions. For this type ...

2.3 Geographical distribution of demand

To analyze the geographic distribution of the demand for road signs in Italy, a map with the geographic distribution of the road network in Italy by macro-region was created. The map presents the percentage values of each macro-region compared to the national total.

The South collects the highest share of the ...

3 Market structure

3.1 The market structure

A list of the main players in the market associated with Assosegnaletica is offered below:

SEA - Segnaletica Stradale s.p.a: founded in ****, The company represents excellence in the field of road marking works. Specifically, it deals with road marking works, vertical signage, washing and painting of tunnels. In addition, ...

3.2 The value chain

Going deeper into the point about production, the different stages of the production cycle can be examined:

Materials processing: Cutting and forming: materials such as steel and aluminum are cut and formed into the sizes and shapes needed for various types of traffic signals. This may include operations such as laser ...

3.3 The management of traffic signs

According to Article ** of the Highway Code, the posting and maintenance of signs is the responsibility of:

to road-owning entities, outside built-up areas; to municipalities, in built-up areas, including signs at the beginning and end of built-up areas, even if placed on non-municipal roads; to municipalities, on private roads open to ...

4 Supply analysis

4.1 Type of the offer

In Italy, road signs are divided into several categories, each with specific functions and uses:

Vertical Road Signs: these signs are generally divided into three main categories: Danger Signs : usually triangular in shape, they signal potential dangers. Prescription Signs : these are further subdivided into: Signs relating to precedences, which can have ...

4.2 The prices

The following are prices for some types of vertical road signs.


4.3 New supply trends

The smart road is a new road concept that aims to enable communication and interconnection among the vehicles traveling on it. Smart roads aim to provide: traffic flow detour services in the case of accidents; suggestions of alternative trajectories; speed interventions to avoid traffic situations; management of access, parking, and refueling; ...

5 Regulations

5.1 The legislation

Road signs, like many other industries, are regulated by various laws and regulations at both national and European levels. These laws are concerned with ensuring quality, safety and fairness in installation and operation. Some of the main laws and regulations for road signs in Italy are:

EU Regulation ***/****: sets the harmonized ...

6 Positioning of actors

6.1 Segmentation

  • SEA - Segnaletica Stradale s.p.a
  • Sisas s.p.a
  • La Semaforica s.r.l
  • Si.Se s.p.a
  • Gubela s.p.a
  • Sis.Tg Segnaletica s.r.l
  • Prealux s.p.a
  • Progetto Segnaletica s.r.l
  • Sait s.p.a
  • In.Si.Co s.r.l

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

SEA - Segnaletica Stradale s.p.a
Sisas s.p.a
La Semaforica s.r.l
Si.Se s.p.a
Gubela s.p.a
Sis.Tg Segnaletica s.r.l
Prealux s.p.a
Progetto Segnaletica s.r.l
Sait s.p.a
In.Si.Co s.r.l

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