The market of event agencies - France
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Study Overview
An event management agency is responsible for imagining and planning a project right through to its completion. Given the wide range of skills required for this mission, the agency usually calls on other specialized service providers, such as caterers, lighting designers, sound engineers, entertainers and decorators, with whom it works closely. An event agency can be either a generalist or specialize in a particular field (wedding planner, team building...) The main reasons for using an event management agency are as follows:
High-quality services, highly qualified staff, high added value A fixed budget Services tailored to your requirements and event objectives A replacement plan in case of last-minute unforeseen events.
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The global market is growing, and is expected to evolve at a compound annual growth rate of 11.8% between 2022 and 2032.the French market has returned to its pre-crisis-covid level in 2022, and is expected to show even stronger growth in 2023, reaching higher sales than before the crisis. French event agencies need to adapt to changes in demand, particularly with the digitalization of events. They must also succeed in adapting to different types of customer, since demand is not the same for professional or private clients. The sector is also marked by major global events such as the Rugby World Cup and the 2024 Olympic and Paralympic Games.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and presentation
- 1.2 The global market
- 1.3 The European market
- 1.4 The French market
- 1.5 A market in full transformation after the Covid-19 crisis
2. Demand analysis
- 2.1 Customer types
- 2.2 Business demand: B2B
- 2.3 MICE demand trends
- 2.4 Consumer demand: B2C
3. Market structure
- 3.1 Market value chain
- 3.2 How is an event agency organized?
- 3.3 Number of event agencies in France and geographical breakdown
- 3.4 Market leaders and new entrants
- 3.5 Events: a sector for the future?
- 3.6 But a sector that has difficulty recruiting
4. Offer analysis
- 4.1 The different services offered by agencies
- 4.2 Event agency rates
- 4.3 Innovating and digitizing our offering
- 4.4 More sustainable and responsible events
5. Regulations
- 5.1 Legislation
The market of event agencies - France
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