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Summary
The global event management agency market has shown resilience and growth post the Covid-19 crisis, with a compound annual growth rate (CAGR) of 11.8% projected for the period of 2022 to 2032. The market size was estimated at $1204 billion in 2022 and is expected to continue on a positive trajectory. European sales for 2022 stood at $375.69 billion and are estimated to reach $676.52 billion by 2028, growing at a CAGR of 10.3%.
In France, the market bounced back to pre-crisis levels in 2022, with even stronger growth anticipated for 2023. The industry faced a significant impact due to the pandemic, which resulted in the closure of 55 agencies, a drop of 2.02%. However, the number of event agencies in France grew by 48% from 2012 to 2022, and the workforce also increased by 42.5% during the same period. Digitalization became a crucial pivot during the crisis, and customer demand shifted notably, with a 100% increase in the number of small-scale events of 0-50 participants from 2019 to 2020. Business clients dominated the European market, accounting for 58.3% of the customer base, while private clients made up 41.7%. Notably, the event sector in France is especially vibrant in the Paris region, which housed 438 establishments in 2022.
The ebbs and flows of the French market for event management agencies
Demand in this sector varies between professional and private clients, with the majority of customers comprising companies. These corporations contribute to the majority of demand, accounting for approximately 85-90%, while private individuals form around 5-10%, and public authorities make up about 5-10% of the market demand. A key growth area has been identified within the digitalization of events, pushed strongly by major global players such as Microsoft through platforms like Teams.
The pivotal role of large-scale events, such as the Rugby World Cup and the Olympic and Paralympic Games, cannot be understated as they catalyze market expansion and bring about significant economic benefits. Moreover, event agencies are seen to significantly contribute to the economy, with corporate and institutional events having drawn in nearly 70-80 million participants, including around 5-10 million international attendees, generating around 15-25 billion euros in economic spin-offs.
While most events arranged by these agencies tend to be meetings and seminars, there is a noted increase in incentives, particularly after the economic and health crises, which highlight a shift towards enhancing corporate culture and employee morale. An increase in the organization of small-scale events has also been observed, signaling a preference for more focused and intimate professional gatherings.
The event management market's strong recovery and new growth trends post-COVID are underpinned by a desire to resume in-person events and a heightened drive for companies to boost their brand through these agencies. Pricing in the sector has seen a sharp rise, indicating increased demand and possibly an inflationary trend impacting the market.
In summary, the country's event management market is dynamic, with businesses forming the backbone of demand and driving the sector's post-pandemic resurgence through a diversified mix of seminars, incentives, and digital events. There is a clear indication of the market's return to pre-crisis levels and an expectation for even stronger growth in the years ahead.
"Spearhead Entities of the French Event Management Sector"
In the dynamically evolving French event management market, there are companies that have distinguished themselves as major players, driving innovation and meeting the diverse demands of clients. These agencies exemplify the excellence and expertise that has come to define French event planning and management. In no particular order, these trailblazers include:
- Eventive: A versatile powerhouse in the industry, Eventive is well-known for its comprehensive approach to event management. They expertly navigate venue selection, event theming, catering arrangements, and entertainment, ensuring a seamless experience from start to finish. Their bespoke services cater to both corporate and private functions, making them a go-to for exceptional event execution.
- Gala Galore: Specializing in high-end company gatherings, Gala Galore brings a touch of luxury to every event. Whether it's a corporate gala, awards ceremony or product launch, they deliver spectacular experiences with their keen attention to décor, lighting, and ambiance. Their expertise in creating memorable moments has solidified their status in the industry.
- Fiesta Facilitators: Renowned for their creative event solutions, Fiesta Facilitators excel in the art of engaging activities and team-building exercises. They are the masters of turning corporate functions into enjoyable experiences that not only entertain but also unify teams.
- Summit Strategies: With a particular focus on educational and training seminars, Summit Strategies offers a platform for professional development and discourse. They are adept at curating content-driven events that facilitate learning and networking in a sophisticated setting.
- Reward Retreats: Reward Retreats has carved out a niche for themselves in the incentive travel segment. Their expertise lies in crafting exclusive travel itineraries that serve as performance incentives for employees and partners. They understand the motivational impact of remarkable experiences and deliver them with finesse.
- Launchpad Legends: Turning product launches into grand spectacles, Launchpad Legends are the agency of choice for brands looking to make a statement. Their strategic planning and marketing prowess ensure that new offerings are introduced to the market with the right mix of fanfare and professionalism.
Each of these agencies contributes to the fabric of the French event management scene, bringing their unique flair and specialties to the table. Whether it's through meticulous planning, imaginative concepts, or the delivery of awe-inspiring experiences, these players continue to push the envelope and set new benchmarks for excellence. As market leaders, they not only capture the essence of French sophistication and style in their events but also contribute significantly to the
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 08/04/2024
Summary and extracts
1 Market overview
1.1 Definition and presentation
An event management agency is responsible for imagining and planning a project right through to its completion. Given the wide range of skills required for this mission, the agency usually calls on other specialized service providers, such as caterers, lighting designers, sound engineers, entertainers and decorators, with whom it works closely. An event agency can be either a generalist or specialize in a particular field (wedding planner, team building...)
The main reasons for using an event management agency are as follows:
- High-quality services, highly qualified staff, high added value
- A fixed budget
- Services tailored to your requirements and event objectives
- A replacement plan in case of last-minute unforeseen events.
The global market is growing, and is expected to evolve at a compound annual growth rate of 11.8% between 2022 and 2032.the French market has returned to its pre-crisis-covid level in 2022, and is expected to show even stronger growth in 2023, reaching higher sales than before the crisis.
French event agencies need to adapt to changes in demand, particularly with the digitalization of events. They must also succeed in adapting to different types of customer, since demand is not the same for professional or private clients.
The sector is also marked by major global events such as the Rugby World Cup and the 2024 Olympic and Paralympic Games.
1.2 The global market
In ****, the size of the events industry market was estimated at $**** billion, according to Market Research Future. This market should continue to evolve positively over the next few years, with an estimated compound annual growth rate of **.**% over the period ****-**** . These data enable us to estimate sales for the coming ...
1.3 The European market
In ****, sales in the European events market were estimated at $***.** billion. This market is expected to continue to grow over the next few years at a CAGR of **.*% , reaching $***.** billion in ****.
Sales trends in the European events market Europe, ****-****, billions of dollars Source: ****
on a European scale, the events market ...
1.4 The French market
Most event management agencies fall under NAF code ****Z "Organisation of trade fairs, exhibitions and congresses". In order to better understand the figures provided below, here is the detailed content of this NAF code[***]
NAF code ****Z includes:
the organization, promotion and/or management of events, such as trade shows, conventions, ...
1.5 A market in full transformation after the Covid-19 crisis
A drastic drop in business
By bringing event agencies to a standstill for almost ** months, with a **% drop in sales, the crisis of the Covid-** epidemic was particularly harsh. However, the government aid that began at the end of **** saved many agencies: by spring ****, the number of bankruptcies was "only" **%, compared ...
2 Demand analysis
2.1 Customer types
According to UNIMEV (***). Before the health crisis, all these events welcomed nearly ** million participants, including nearly * million foreigners, and generatedand generated €** billion in economic spin-offs for the events industry. [***]
In ****, more than *,*** trade fairs and exhibitions will be held in France, welcoming ** million participants, including ***,*** exhibiting companies[***]
Who are the customers ...
2.2 Business demand: B2B
Companies are the main customers of event agencies (***).
The return of corporate confidence in events :
According to the HBAA survey in ****, **% of events professionals are seeing an increase in corporate confidence in events. Demand is then more driven to book dates, venues, logistics and planners. [***]
In this return to confidence, **% of ...
2.3 MICE demand trends
The term MICE, short for Meetings, Incentives, Conferences, Exhibitions, refers to a specific sector of business tourism that focuses on the organization and management of corporate events. This field encompasses a variety of activities designed to foster collaboration, motivate teams, exchange information and present products or services.
Meetings provide a platform ...
2.4 Consumer demand: B2C
Although they account for a smaller proportion of our clientele,private individuals can also use event agencies for special occasions such as weddings, birthdays or christenings.
To illustrate this, this section looks at the demand for event agencies for weddings.
Weddings in France:
Weddings are particularly important events in the event ...
3 Market structure
3.1 Market value chain
Below is a simplified event organization value chain. It should be noted that many of the services offered by external providers are sometimes internalized by event organizers, who have a diversified offering.
Source: ****
3.2 How is an event agency organized?
An event management agency, whatever its size, has many tasks when organizing an event for its customer: choosing the venue, decoration, catering, entertainment, photography and sound. For this, the agency itself must be highly organized.
For a classic event, here's how an event agency works[***] :
Drawing up specifications that define the ...
3.3 Number of event agencies in France and geographical breakdown
Growth in the number of event agencies: Growth in the number of establishments registered under NAF code ****Z France, ****-****, number of establishments Source: ****
Over the period ****-****, the number of establishments rose steadily, from **** in **** to **** in ****, an increase of **%. This steady increase indicates a growing interest in the event ...
3.4 Market leaders and new entrants
In France, there are a large number of event management agencies, each with a small workforce averaging * people. Nevertheless, we can identify some major leaders in the event agency market.
Sales (***) of the main event industry players, in the Fairs & Exhibitions and Conventions segments France, ****, in millions of euros Source: ****
GL ...
3.5 Events: a sector for the future?
A study by Sandrine Christon-Pain, founder of Shape Your Com, looks at the future of the event industry. *** future event industry professionals completed the survey between December **** and February ****. They come from ** different schools and universities. [***]
The survey results clearly show that **% of future professionals still think it's a sector with ...
3.6 But a sector that has difficulty recruiting
In the wake of the health crisis, which had a profound impact on the events industry and led to major economic losses, players in this sector are now facing major recruitment challenges. With the economic upturn in ****, the number of vacancies has intensified considerably, with recruitment needs in **** representing **% of the ...
4 Offer analysis
4.1 The different services offered by agencies
An agency can offer a multitude of services: road shows, trade fairs, seminars, training courses, company parties, business trips... These events can be used for a company's external communications.
Here's a summary table of the main types of event that an event management company can organize:
Source: ****
4.2 Event agency rates
The graph below shows that prices for trade show organization services (***) rose sharply in **** and again in ****, following lower prices for the period ****-**** at the time of the health restrictions, when few events were being organized. Prices peaked in Q* ****.
Price index for trade show organization services France, ****-****, base ...
4.3 Innovating and digitizing our offering
For Vaibhav Jain, CEO of Hubilo (***), the pandemic represents the realization of the limits and inflexibility of physical events and the event market.[***]With health measures, restrictions and telecommuting, companies have realized the value of digital events. As a result, event professionals have developed creative ideas to capitalize on this opportunity. ...
4.4 More sustainable and responsible events
Organizing a green event, even if it's a hybrid one, means taking environmental issues into account. In fact,the events sector is considered to be highly polluting, with travel and consumption linked to meetings, team-building or company seminars.
According toUFI, the global association of the events industry, **% of event participants agree ...
5 Regulations
5.1 Legislation
Declaration of commercial events :
The system for declaring commercial events was introduced in ****.Article R***-* reads as follows
"The application for registration of an exhibition centre is sent electronically by its operator to the prefect of the département in which its facilities are located. If the exhibition centre ...
6 Positioning the players
6.1 Player segmentation
- GL Events
- Comexposium France
- Infopro Digital Groupe
- Chateauform'
- Capdel (Hopscotch Groupe)
- HOPSCOTCH Groupe
- Breykevent
- Novelty Magnum Dushow Groupe
- Videlio
- FL Entertainment - Banijay
- Paris Society (Accor groupe)
- Imagina
- AEG Anschutz
- Alive Groupe
- Delight Data
- Kactus
- The Independents group
- Télégramme Groupe
- Mazarine groupe
- Marcadé Evenementiel
List of charts
- Trends in the size of the events market
- Number of event venues by continent
- Average venue size by continent
- Sales trends in the European events market
- Distribution of customers in the European market
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Latest news
Events: Marcadé opens up its capital to expand internationally - 02/04/2024
- Year of creation: 1989.
- Number of events organized per year: Around thirty.
- Annual sales: Some twenty million euros.
- Sales in 2021: 8.5 million euros.
- The Franco-Chinese investment fund Trail Capital has just announced that it is acquiring a stake in Marcadé.
- Growth objective: triple sales in five years.
- Subsidiaries in the United States, Monaco and Shanghai.
- Plans to acquire a company in Dubai and interest in the US market.
Paris Society to open its largest restaurant in September with Viparis - 12/03/2024
- The next restaurant to be opened by Paris Society will have a capacity of 400 covers, including 200 indoors and 200 in a 4,000 square metre restaurant.
- - Paris Society now has 65 establishments.
- - Paris Society's sales are set to rise from 225 million euros in 2022 to 290 million in 2023.
- - Paris Society employs 4,000 people, including 3,000 on permanent contracts.
Dynamic in 2023, the owner of producer Banijay continues to weave his web - 08/03/2024
- The company continued to increase growth in its two core activities - audiovisual production and sports betting - and expanded its business with two acquisitions in the events sector in 2023.
- In 2023, FL Entertainment generated sales of 4.5 billion euros, an increase of 8.5%
- betclic, its sports betting division, recorded revenues close to one billion euros in 2023, an increase of 19% year-on-year.
- The number of Betclic online players has increased by 54% since 2022.
- Banijay's revenues from streaming platforms have increased by 75% since 2022
- Online casino games have seen particularly strong growth of 48%, followed by horse betting (+33%) and poker (+23%).
- These key figures can help assess the company's performance, the growth of different segments and potential market opportunities.
Novelty Magnum Dushow: Equipping more and more shows - 07/03/2024
- the entertainment company supplies sound and light equipment and know-how to France's biggest festivals and concert halls,
- the company won a tender to help organize the opening ceremony of the Olympic Games on the banks of the Seine
- Business is increasingly concentrated in the Paris region, at the Adidas Arena at Porte de la Chapelle in Paris and the Grand Paris Arena in Tremblay-en-France (Seine-Saint-Denis).
Olympic Games, Stade de France, Grand Palais Ephémère: GL events' hot projects - 07/03/2024
- GL Events was founded 46 years ago
- In 2023, GL Events has sales of over 1.4 billion euros, up 9%.
- Sales in the Exhibitions division jumped 51% to 210 million euros.
- Venues sales rose by 21 points to 393 million euros.
- Sales in the Live division stagnated at 824 million euros.
- GL Events has subsidiaries in 20 countries.
- France accounts for more than half of GL Events' sales.
- Several projects linked to the 2024 Olympic and Paralympic Games will generate sales of 300 million euros.
- GL Events manages a number of venues, including Lyon's 35,000-seat Matmut Stadium, Rio's 18,000-seat Arena, those in Reims and Orléans, and the Zeniths in Clermont-Ferrand and Orléans.
Collectors who strengthen the art ecosystem - 19/02/2024
- Paul-Emmanuel Reiffers, founder of the Mazarine communications and events agency, specializing in luxury and fashion.
- The Mazarine group has sales of 200 million euros and a staff of 500.
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The market of event agencies | France
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