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Summary
The marina industry, with an emphasis on recreational boating, saw a market value of $6.1 billion in 2021 and is projected to grow at a CAGR of 3.4%. Italy demonstrates high demand for marinas, due to their significance in boosting local tourism and economies, despite lagging behind other European nations with one boat for every 750 people and a shortage of well-equipped berths. The Italian coastline, encompassing 537 marinas and moorings, exhibits the potential for market growth, especially considering Italy's appeal for boating activities. In terms of marina infrastructure, multipurpose ports account for the highest berth capacity (61.5%), followed by marinas (28%) and mooring points (10.5%). With a shift towards sustainable development, Italian marinas lack in certification uptake, with only 26% having one, lagging behind competitors like Croatia (73%) and Spain (50%). The marina industry also sees seasonal price variation, with the consumer price index for maritime transport services, including marinas, having risen by 60.7% in August from 2016 to 2024. Overall, the projected growth and current demand signal a vital need for expansion and modernization of the Italian marina sector.
Italian Marina Market Demand Insights
The Italian marina market is an integral component of the coastal tourism industry, playing a pivotal role in the activation and integration of inland tourism resources. In an expansive landscape boasting over 537 marinas and moorings, the market demand is remarkably high, emphasizing the country's passion for boating. Despite having a substantial coastline that stretches about 7,500 kilometers, there's an acknowledgment that Italy is somewhat behind its European counterparts in marina development. It was reported that there is one boat for nearly every 750 individuals, and crucially, only one well-equipped berth for every two boats. In 2021, the marina industry’s market value stood at approximately $6.1 billion, with predictions of continued growth, indicating a potential CAGR of around 3.4 percent. This growth trajectory could be attributed to a burgeoning interest in recreational boating, particularly in manufacturing boats that are larger and of higher quality. Significantly, Italy’s marina operators are focusing on enhancing existing port regions with rehabilitation, expansion, and reorganization, given the challenges associated with securing state concessions and licenses for new projects. The trend in nautical licenses issued and renewed, which is an indicator of marina demand, has seen both ebb and flow. From 2010 there was a decrease of about 18.0 percent by 2019, with a sharp decline of approximately 22.5 percent between 2019 and 2020, likely due to the pandemic. However, 2021 witnessed a resurgence in demand, with increases of approximately 68.8 percent over 2020 and nearly 30.8 percent over 2019.
Key Players Shaping the Italian Marina Landscape
The Italian marina sector comprises a diverse array of companies, each playing a significant role in invigorating coastal tourism and the recreational boating industry. These companies contribute to the dynamic market of marinas, delivering a spectrum of services that cater to boating enthusiasts and tourists alike. Here we highlight some of the prominent firms that stand out in the Italian marina market:
Marina degli Aregai s.r.l - Nestled in Santo Stefano al Mare, Marina degli Aregai is known for its strategic location on the Italian Riviera and its comprehensive services that cater to seafarers' needs, from maintenance to leisure facilities.
Marina di Loano s.p.a - Situated in Loano, this marina is recognized for its modern amenities and high-quality infrastructure that serve a wide range of yachting clientele, aiming at combining luxury with the charm of Ligurian tradition.
Marina di Varazze - Located in Varazze, this facility offers more than just mooring services; it aims to provide a complete nautical experience, including elegant shopping areas and high-end gastronomic offerings.
Marina Porto Antico s.r.l - The historical port of Genoa houses Marina Porto Antico, where tradition meets innovation. It serves as a cultural hotspot while providing state-of-the-art services for vessels.
Bibione Mare S.P.A. - With its roots in San Michele al Tagliamento, Bibione Mare stands out for its expansive services that extend beyond the sea to include beach amenities and resort-style living.
Lignano Pineta s.p.a - Based in Lignano Sabbiadoro, this company is uniquely positioned to take advantage of the region's natural beauty, providing an idyllic setting for boaters and tourists.
Marina di Stabia s.p.a - From Castellamare di Stabia, Marina di Stabia is renowned for its scenic backdrop of Mount Vesuvius and offers a blend of luxury facilities and convenient access to the Bay of Naples.
Marina D'Arechi s.p.a - In the heart of Salerno, Marina D'Arechi is a relatively new player that has quickly become a reference point for Mediterranean yachting, emphasizing contemporary design and services.
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- Last update : 11/03/2024
Summary and extracts
1 Market Overview
1.1 Definition and presentation
The term "marina" is used to describe a variety of places, ecosystems, buildings, and surroundings ranging from small natural bays, to large, contemporary private boat harbors. In reality, there are at least two types of harbors: permanent harbors and staging harbors, both of which host boats that moor there permanently for most of the year. Transit ports serve as a tourist attraction for cruise ship calls or as a convenient stopping and refueling place for traveling ships. Urban ports often consist of portions or docks of large cities and are located on city waterfronts. Ports located outside metropolitan areas were built to enhance a tourist attraction rather than to serve the needs of the local population. Finally, there are ports accessible by foot or bicycle, ports accessible by car, and ports accessible by plane. Such marinas vary not only in size, but also in the nature, number, and quality of services they provide.
In 2021, the marina industry has a market value of $6.1 billion as measured by revenue; it is expected that the market size of the marina industry will grow at a CAGR of 3.4 percent.
Marinas are in high demand in Italy today, both by the market and by local governments, as they are seen as the growth engine of a coastal region's tourism industry, as well as an economic activator and integrator of inland tourism resources. Although the Italian peninsula is a great place for boating, the country nevertheless lags behind its European counterparts. Statistics show that there is one boat for every 750 people and only one well-equipped berth for every two boats. There are 537 marinas and moorings totaling more than 160,000 berths along Italy's 7,500 kilometers of coastline, including islands taking into consideration marinas, docks, canal ports and a portion of multipurpose ports. In the Mediterranean, particularly in Italy, there is still much to be done in the marina sector. The market for recreational boats (and thus their manufacture) is known to be expanding rapidly, especially in Italy, and is geared toward boats of increasing proportions and higher quality.
In Italy, the emphasis of operators is currently focused on the rehabilitation, growth and reorganization of existing port regions rather than on new ventures for which state concessions and municipal and construction licenses are more difficult to obtain.
List of charts
- Recreational units per 1,000 population
- World marine park, breakdown by type
- World marine park, geographical breakdown
- Marinas and marinas, breakdown by geographic area
- Sectors that make up total boating sales
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