Content of the study:
The market bars and cafés market. - Italy

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1.1 Introduction

The café and bar market represents the food and beverage industry sector that offers food, beverage and entertainment services in a casual setting. These are places where people can socialize, enjoy coffee, tea, alcoholic and non-alcoholic beverages, and eat light food or complete meals. There can be various types of coffee shops and cafeterias, including:

  • Traditional coffee shops: These are the classic coffee shops and cafes that offer a wide selection of coffee, tea, hot and cold drinks, as well as a selection of pastries and light snacks.
  • Specialty coffee shops: These establishments focus on preparing high quality coffee, often from sustainable sources and with a focus on the extraction process and latte art.
  • Cocktail bars: These are bars that stand out for the preparation and presentation of craft cocktails. They are known for offering a wide range of creative drinks and often have experienced mixologists who create custom and unique drinks.
  • Sports bars: These venues are dedicated to sports fans, with television screens to broadcast live sporting events. They offer drinks and pub food, creating a lively and social atmosphere during games.
  • Lounge bar: These are bars that offer a more sophisticated and elegant atmosphere, often with a refined interior design and a range of high-quality cocktails.

There are about 150,000 bars in Italy that serve 175 cups of coffee each day. The first coffee bar was opened in Venice in 1683, and from there coffee culture spread to other Italian cities. Venice was also where the first coffee advertisements were introduced in 1716. Italians contributed to innovation in the industry with theinvention of the coffee machine, with the first patent registered in 1884. Alfonso Bialetti invented the famous Moka in 1933. Trieste is considered the "City of Coffee" because of its trade and the concentration of companies involved in production and roasting.[Coind]

The global coffee shop and café market is growing from $435.93 billion in 2022 to $456.1 billion in 2023 with an annual growth rate(CARG) of 4.6 percent.[Thebusinessresearchcompany]

The study focuses on the café and bar market, providing a detailed analysis of trends, competitive dynamics, and growth opportunities. For more information on related markets such as the restaurant market, please refer to the specific studies available in the Businesscoot catalog.

1.2 The global market

In ****, the global café and bar market is estimated at $***.** billion. Between **** and ****, a compound annual growth rate (***) of *.* percent is expected under which the market could touch a total value of $*** billion by the end of the period.

Bar and cafe market World, ****-****, in billions of dollars Thebusinessresearchcompany

In ...

1.3 The Italian market

Italians' spending on food services, bars and similar activities is growing. Between **** and ****, total spending increased from **.** billion euros to **.** billion euros. The years characterized by the outbreak of the pandemic have greatly influenced the consumption habits of Italians. As shown in the graph below, spending on the services listed above ...

1.4 The consequences of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in consumer price indexes. The bar and café sector is not exempt from this increase. Between January **** and September ****, the consumer price index for cafes rose from ***.* to ***.* points, indicating a *.* percent increase in prices ...


2.1 Demand in Italy

Between **** and ****, the average monthly expenditure of Italian households on food services, bars and the like appears to be on the rise (***). However, in **** the figure returns registers a net growth with +**.*% over ****, +**.*% over **** and even +*.*% over ****.

Average monthly household spending on food services, bars and the like Italy, ****-****, in ...

2.2 Demand drivers

To analyze the drivers of demand related to bars and cafeterias, the age and gender of consumers in relation to alcohol consumption outside meals are taken into consideration.


Consumption of alcohol outside meals appears to be closely correlated with the age of the consumer. While among the youngest age group ...

2.3 Geographical distribution of demand

In order to visualize the geographical distribution of demand in Italy, a map was created with the average monthly household expenditure on food services, bars and the like. The data were aggregated by macro-region.

As shown in the map below, average monthly household spending on the services under consideration is extremely ...

2.4 New demand trends: the alcohol free choice

After a pandemic surge in domestic alcohol consumption, the latest data tell of a reshaping of consumption globally. However, one specific segment of the beverage industry is growing sharply: that of non-alcoholic beverages, with the extended family including dealcolates, soft drinks and low-alcohol. According to the London-based market analysis institute Iwsr, ...


3.1 The market structure

In order to analyze the market structure, activities under Ateco Code **.* "Bars and other similar establishments without kitchen" are considered. In particular, the number of enterprises, the number of employees in the sector and the legal form of the activities are highlighted.


Between **** and ****, the bar and café sector appears ...

3.2 The necessary requirements

Legal requirements for starting the business

Having a premises with commercial use (***) Opening a VAT number Registration with the Chamber of Commerce Business Registry Registration with INPS Submission of the SCIA (***) to the SUAP counter of the relevant municipality: the SCIA must be submitted before the start of the activity and ...

3.3 Geographical distribution of enterprises

Through the proposed map, it is possible to highlight the geographical distribution of activities under Ateco Code **.* "Bars and other similar establishments without kitchen" in ****. In particular, the concentration of enterprises in the sector in each macro-region in relation to the national total is highlighted.

The distribution of enterprises, unlike that ...

3.4 The main actors

In Italy, the bar and café market is characterized by a marked prevalence of traditional and independent coffee bars. The pronounced fragmentation of the market leaves little room for large Italian and foreign chains: between **** and ****, the number of chain businesses fell from *,*** to just over *,***.(***)

A list of the main ...


4.1 Type of the offer

The café and bar market is a dynamic and diverse segment of the food and beverage industry, offering a variety of culinary and social experiences. Each type of venue has its own peculiarities and target clientele:

Traditional coffee shops: these establishments are the classic meeting places par excellence, where people can ...

4.2 The prices

As for the coffee shop and cafeteria sector, between **** and ****, prices increased by an average of **.*%. The recorded increase is mainly concentrated between **** and ****, when over a period of * years prices increased by an average of *.*%.

Annual price changes in bars and cafeterias Italy, ****-****, % Fipe

Looking again at the consumer ...

4.3 New supply trends

"Ready To Drink" (***) cocktails are pre-mixed drinks sold in bottles, cans or other containers. They are designed to be consumed directly from the container or poured into a glass, eliminating the need to prepare the cocktail from scratch. The use of RTD drinks by bars, especially those specializing in aperitifs and ...


5.1 The legislation

Regarding the activities of bars and cafeterias, national and European legislation merely delineate regulatory boundaries within which individual regions then maintain legislative autonomy. A list of the main regulations in force in Italy at the national level is proposed below:

Regulation (***) No. ****/****: on the provision of food information to consumers. Ministerial ...


6.1 Segmentation

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Customer cases and references

Customer cases and references
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