Summary of our market study

The global café and bar market has shown resilience and growth despite the challenges posed by the Russian-Ukrainian conflict and the COVID-19 pandemic. In 2022, the market was valued at $435.93 billion and is projected to grow at a CAGR of 4.6%, reaching over $530 billion by 2027. European markets, particularly Spain, the United Kingdom, and Italy, have been significant contributors to this sector, with Italy experiencing a recovery in spending post-pandemic, evidencing a 67.8% growth in 2022 over 2020 levels.

The Italian market in particular saw a steep decline in spending and turnover in bars during the pandemic but has rebounded strongly with significant increases by 2022. Consumer preferences are shifting towards non-alcoholic options, driving up the non-alcoholic beverage market globally, with non-alcoholic beer anticipated to reach a value of $46 billion by 2033. Despite a general increase in consumer price indexes, likely influencing prices in bars, the sector remains integral to the food and beverage industry's dynamic landscape.

Fluctuating Trends in the Italian Café and Bar Market

In recent years, the Italian café and bar market has witnessed a varied trajectory of demand influenced by a multitude of factors ranging from economic conditions to evolving consumer preferences. Between 2017 and 2022, there has been a general escalation in Italian spending on food services, bars, and the like, with the amount rising from somewhere between 30 and 35 billion euros. Despite the devastating impact of the pandemic in 2020 causing a sharp decline, the subsequent years saw a vigorous rebound, with spending in 2022 climbing to a figure surpassing pre-pandemic values by approximately 1%. Particularly for bars and similar establishments without a kitchen, the total turnover after facing a contraction, showed promising signs of recovery in 2021. However, despite the positive growth.

The average monthly expenditure by Italian households on relevant food services revealed an interesting pattern. A notable increment of approximately 5% was observed from 2017 to 2022. The pandemic years of 2020 and 2021 profoundly affected consumption, leading to a nearly 40% contraction compared to the pre-pandemic. Nevertheless, a substantial comeback was made in 2022, demonstrating a promising rise of approximately 30% over 2021 and nearly 70% over 2020, reaching even beyond the spending registered in the pre-pandemic period by nearly 3%. Drilling down into the specifics of beverage consumption, one can observe remarkable growth. Specifically, for daytime and late-night bars, the expenditure by Italians almost doubled between 2020 and 2022, amounting to a total between 15 and 20 billion euros. The first half of 2023 alone points to continued growth, aggregating close to 50% of the total recorded in the previous year. Examining different consumption segments within bars, breakfast and mid-morning break spending hit the 5 billion euro mark in 2022, while expenditure on alcoholic and non-alcoholic aperitifs soared by approximately 120% within the same time span. The revival of tourism also plays a pivotal role in demand dynamics. With a more than substantial rise in admissions within accommodations from around 200 million in 2020 to over 400 million in 2022, it's plausible to assume a corresponding surge in demand for bar and café services. Given these varied yet interconnected trends.

Prominent Market Leaders Steering the Café and Bar Landscape

The café and bar industry thrives on the diversity and innovation brought forth by its major players, each contributing their unique flavors, experiences, and concepts to the market. From traditional venues to modern specialty coffee shops and vibrant cocktail bars, these operators shape the industry’s dynamics and set trends that resonate with consumers worldwide.

  • Traditional Coffee Shops: Often the communal hubs of neighborhoods, traditional coffee shops serve as cozy retreats offering a variety of caffeinated beverages and delicious pastries. Celebrated for their relaxed ambiance, they form an integral part of daily life for many, providing a warm space for meetings, work, or leisure.
  • Specialty Coffee Shops: Commanding the attention of coffee aficionados, specialty coffee shops like Blue Bottle Coffee and Intelligentsia prioritize bean quality, sustainable sourcing, and expert brewing methods. They are not only places to enjoy a cup of coffee but also destinations for learning and appreciating the craft behind the perfect pour-over or espresso shot.
  • Cocktail Bars: Establishments like Death & Co. and The Aviary are redefining the cocktail experience with their innovative mixology and artistic presentation. These bars, with their focus on artisanal cocktails, draw nightly crowds eager for a taste of handcrafted libations created by skilled mixologists.
  • Sports Bars: Dedicated to the enthusiastic sports fan, sports bars such as Buffalo Wild Wings provide a communal atmosphere to catch live sports events on large screens, while offering a diverse menu of drinks and classic pub fare to enhance the viewing experience.
  • Lounge Bars: For those seeking elegance and a tranquil setting, lounge bars offer a stylish and sophisticated environment. Upscale venues like The Violet Hour exude luxury, serving refined cocktails and premium spirits that cater to a clientele looking for a more polished social scene.
  • The modern market has also seen the emergence of Ready-To-Drink (RTD) beverages, propelled by companies recognizing the demand for convenient and quality cocktail options. Brands specializing in RTD products are revolutionizing the industry by providing pre-mixed drinks that retain authenticity and flavor, appealing to a broader audience seeking both ease and excellence.

The variety of café and bar offerings reflects the evolving preferences and lifestyles of consumers around the globe. As the market continues to expand, these key players stand at the forefront, driving the growth of a sector rich in tradition, innovation, and conviviality. Each has carved out its niche, yet together they contribute to the tapestry that is the vibrant and dynamic café and bar

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Summary and extracts

1 Synthèse du marché

1.1 Introduction

The café and bar market represents the food and beverage industry sector that offers food, beverage and entertainment services in a casual setting. These are places where people can socialize, enjoy coffee, tea, alcoholic and non-alcoholic beverages, and eat light food or complete meals. There can be various types of coffee shops and cafeterias, including:

  • Traditional coffee shops: These are the classic coffee shops and cafes that offer a wide selection of coffee, tea, hot and cold drinks, as well as a selection of pastries and light snacks.
  • Specialty coffee shops: These establishments focus on preparing high quality coffee, often from sustainable sources and with a focus on the extraction process and latte art.
  • Cocktail bars: These are bars that stand out for the preparation and presentation of craft cocktails. They are known for offering a wide range of creative drinks and often have experienced mixologists who create custom and unique drinks.
  • Sports bars: These venues are dedicated to sports fans, with television screens to broadcast live sporting events. They offer drinks and pub food, creating a lively and social atmosphere during games.
  • Lounge bar: These are bars that offer a more sophisticated and elegant atmosphere, often with a refined interior design and a range of high-quality cocktails.

There are about 150,000 bars in Italy that serve 175 cups of coffee each day. The first coffee bar was opened in Venice in 1683, and from there coffee culture spread to other Italian cities. Venice was also where the first coffee advertisements were introduced in 1716. Italians contributed to innovation in the industry with theinvention of the coffee machine, with the first patent registered in 1884. Alfonso Bialetti invented the famous Moka in 1933. Trieste is considered the "City of Coffee" because of its trade and the concentration of companies involved in production and roasting.[Coind]

The global coffee shop and café market is growing from $435.93 billion in 2022 to $456.1 billion in 2023 with an annual growth rate(CARG) of 4.6 percent.[Thebusinessresearchcompany]

The study focuses on the café and bar market, providing a detailed analysis of trends, competitive dynamics, and growth opportunities. For more information on related markets such as the restaurant market, please refer to the specific studies available in the Businesscoot catalog.

1.2 The global market

In ****, the global café and bar market is estimated at $***.** billion. Between **** and ****, a compound annual growth rate (***) of *.* percent is expected under which the market could touch a total value of $*** billion by the end of the period.

Bar and cafe market World, ****-****, in billions of dollars Thebusinessresearchcompany

In ...

1.3 The Italian market

Italians' spending on food services, bars and similar activities is growing. Between **** and ****, total spending increased from **.** billion euros to **.** billion euros. The years characterized by the outbreak of the pandemic have greatly influenced the consumption habits of Italians. As shown in the graph below, spending on the services listed above ...

1.4 The consequences of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in consumer price indexes. The bar and café sector is not exempt from this increase. Between January **** and September ****, the consumer price index for cafes rose from ***.* to ***.* points, indicating a *.* percent increase in prices ...

2 Analyse de la demande

2.1 Demand in Italy

Between **** and ****, the average monthly expenditure of Italian households on food services, bars and the like appears to be on the rise (***). However, in **** the figure returns registers a net growth with +**.*% over ****, +**.*% over **** and even +*.*% over ****.

Average monthly household spending on food services, bars and the like Italy, ****-****, in ...

2.2 Demand drivers

To analyze the drivers of demand related to bars and cafeterias, the age and gender of consumers in relation to alcohol consumption outside meals are taken into consideration.


Consumption of alcohol outside meals appears to be closely correlated with the age of the consumer. While among the youngest age group ...

2.3 Geographical distribution of demand

In order to visualize the geographical distribution of demand in Italy, a map was created with the average monthly household expenditure on food services, bars and the like. The data were aggregated by macro-region.

As shown in the map below, average monthly household spending on the services under consideration is extremely ...

2.4 New demand trends: the alcohol free choice

After a pandemic surge in domestic alcohol consumption, the latest data tell of a reshaping of consumption globally. However, one specific segment of the beverage industry is growing sharply: that of non-alcoholic beverages, with the extended family including dealcolates, soft drinks and low-alcohol. According to the London-based market analysis institute Iwsr, ...

3 Structure du marché

3.1 The market structure

In order to analyze the market structure, activities under Ateco Code **.* "Bars and other similar establishments without kitchen" are considered. In particular, the number of enterprises, the number of employees in the sector and the legal form of the activities are highlighted.


Between **** and ****, the bar and café sector appears ...

3.2 The necessary requirements

Legal requirements for starting the business

Having a premises with commercial use (***) Opening a VAT number Registration with the Chamber of Commerce Business Registry Registration with INPS Submission of the SCIA (***) to the SUAP counter of the relevant municipality: the SCIA must be submitted before the start of the activity and ...

3.3 Geographical distribution of enterprises

Through the proposed map, it is possible to highlight the geographical distribution of activities under Ateco Code **.* "Bars and other similar establishments without kitchen" in ****. In particular, the concentration of enterprises in the sector in each macro-region in relation to the national total is highlighted.

The distribution of enterprises, unlike that ...

3.4 The main actors

In Italy, the bar and café market is characterized by a marked prevalence of traditional and independent coffee bars. The pronounced fragmentation of the market leaves little room for large Italian and foreign chains: between **** and ****, the number of chain businesses fell from *,*** to just over *,***.(***)

A list of the main ...

4 Analyse de l'offre

4.1 Type of the offer

The café and bar market is a dynamic and diverse segment of the food and beverage industry, offering a variety of culinary and social experiences. Each type of venue has its own peculiarities and target clientele:

Traditional coffee shops: these establishments are the classic meeting places par excellence, where people can ...

4.2 The prices

As for the coffee shop and cafeteria sector, between **** and ****, prices increased by an average of **.*%. The recorded increase is mainly concentrated between **** and ****, when over a period of * years prices increased by an average of *.*%.

Annual price changes in bars and cafeterias Italy, ****-****, % Fipe

Looking again at the consumer ...

4.3 New supply trends

"Ready To Drink" (***) cocktails are pre-mixed drinks sold in bottles, cans or other containers. They are designed to be consumed directly from the container or poured into a glass, eliminating the need to prepare the cocktail from scratch. The use of RTD drinks by bars, especially those specializing in aperitifs and ...

5 Règlementation

5.1 The legislation

Regarding the activities of bars and cafeterias, national and European legislation merely delineate regulatory boundaries within which individual regions then maintain legislative autonomy. A list of the main regulations in force in Italy at the national level is proposed below:

Regulation (***) No. ****/****: on the provision of food information to consumers. Ministerial ...

6 Positionnement des acteurs

6.1 Segmentation

  • Chef Express
  • Autogrill
  • Starbucks Italy s.r.l
  • Camparino s.r.l
  • Drink Kong s.r.l
  • Pavè s.r.l
  • Baratti e Milano s.r.l

List of charts presented in this market study

  • Bar and cafe market
  • Market for bars and cafeterias, breakdown by geographic area
  • Bar and coffee shop market in major European countries

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Latest news

Autogrill-Dufry: the Benettons at the helm of a duty-free and restaurant giant - 11/07/2022
  • 13.7 billion in sales 60,000 employees 5,500 sales outlets in 75 countries
  • The Benetton family will become the largest shareholder in the new group, with a stake of between 20% and 25%
  • The family had already sold its duty-free retailer, World Duty Free , to Dufry for 1.3 billion euros

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Chef Express
Starbucks Italy s.r.l
Camparino s.r.l
Drink Kong s.r.l
Pavè s.r.l
Baratti e Milano s.r.l

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