The home improvement platforms market in France

According to the French Building Federation, the building sector counts 450,000 firms with positive turnover in France in 2025, excluding “pure” micro-enterprises. They bring together 1,731,000 workers, including 1,234,000 employees and 407,000 self-employed craftspeople. This very fragmented base is what home improvement platforms rely on: Habitatpresto, for example, claims a network of 5,000 professionals, a small share of the sector’s firms.

Renovation grants steer a large share of the demand handled by home improvement platforms in France. According to the National Housing Agency (Anah), 379,428 homes were renovated with its support in 2025, including 307,731 energy renovations, 120,306 large-scale renovations and 36,740 adapted homes. Operators such as Effy, which says it supports 100,000 households each year, were built around putting together these grant applications.

According to the National Housing Agency (Anah) 2025 review, published in March 2026, 21,439 applications showing attempted fraud were detected before any payment, worth €174m. Fraud suffered reaches €85m since 2020, or 0.4% of the €19.2bn of grants paid out, and on-site checks cover 16% of applications. This tightening benefits home works platforms that vet the craftspeople they list.

The home improvement platforms market in France mixes several models. Habitatpresto, founded in 2005, connects households with 5,000 professionals and shows 30,000 customer reviews. Hemea, created in 2015, supports renovation projects with a network of 100 brokers and more than 5,000 completed projects. Effy, active since 2008, has specialised in energy renovation and in putting together public grant applications.

A PDF report in French, 2026 edition, organised in six chapters: definition and models of platforms, market size and dynamics, household demand, supply and players, regulation and trust, outlook.

The French Building Federation figures, the National Housing Agency reviews, official texts and information published by the platforms themselves. Every figure comes with its source and period.

Yes. The study is updated before it is sent, within 48 hours at most: it includes the latest published data, and every figure comes with its source and period.

Founders and managers of home works platforms, craftspeople and building firms, DIY retailers, insurers and energy suppliers, as well as consultants, bankers and investors who need to understand the home improvement platforms market in France.

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