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Summary of our market study
The French donation market is estimated at between 5.3 and 5.5 billion euros. Individual donations amount to around 3 billion euros.
There are between 1.4 and 1.5 million active associations and 12.5 million volunteers.
Funds from small donations, which accounted for 73% of the total in 2004, have shrunk to represent around 42% of total donations.
The average amount donated by individuals is 200 euros.
Direct debit donations account for 42% of contributions received by associations and foundations.
The number of new donors fell by more than 10% between 2012 and 2022.
The regulatory environment encourages donations through tax breaks, offering reductions of 66% up to 20% of taxable income for donations of general interest, and tax breaks of up to 20% of taxable income for donations of general interest.and tax breaks of 75% for amounts up to 1,000 euros for organizations helping people in difficulty.
French generosity market players: associations and foundations
- Les Restos du Cœur Founded by comedian Coluche in 1985
- Association française contre les myopathies (AFM) Known for its annual Telethon
- Secours Catholique(Caritas France)
- Red Cross
- Médecins Sans Frontières.
- UNICEF French branch of the United Nations Children's Fund
- Ligue nationale contre le cancer
- Action contre la faim
- Médecins du Monde
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
In 2022, donations in France rose by 1%, the lowest increase in 10 years (excluding 2018, during which donations fell by 4.6%, largely due to exceptional tax changes).
The generosity market covers all donations made by individuals or companies to associations or foundations. Legally, it is possible to distinguish three types of donation:
- manual donations, which require no formalities: they can be made in cash, in kind, or in the form of a debt waiver;
- notarial donations, made before a notary;
- bequests, established by will.
This study does not cover sponsorship, CSR or Impact Investing. In fact, the generosity market is concerned solely with donations, which do not involve any quid pro quo.
Worldwide, the generosity market experienced strong growth in 2021. Indeed, this year has been the most lavish in terms of donations from individuals, putting an end to the downward trend that began in 2018. Donation rates in high-income countries rose by an average of 10%. With the exception of Burma and Indonesia, the 10 most generous countries are high-income countries.
At national level, the number of donor tax households fell by 1.9%, while the amount of donations increased in identical proportions. After declining in 2018, the amount of donations has continued to grow, particularly in 2020 with a 7.1% increase. Indeed, this year saw a surge in generosity from the French, facilitated by the drop in consumption due to multiple confinements.
The main players in the generosity market are, on the one hand, private individuals (retirees and employees being the most invested in this market) and, on the other hand, companies, whose donations can be3.6 billion euros in 2021), and on the other, associations and foundations benefiting from the generosity of the general public.
1.2 The global market
Culture and habits differ from one country to another, so the act of giving is also more or less deeply rooted depending on the region. Overall, we can see that the number of donors is on the rise. Indeed, the proportion of the world's population who are donors has risen from ...
1.3 The French market
Individual donations
According to the Baromètre de la Générosité **** published by France Générosités, the amount of donations declared by taxed and non-taxed households in France stood at **** million euros. The *% increase in donations by individuals in **** leads us to a total collection of ****.** million euros ...
2 Demand analysis
2.1 The French and collecting donations
The generosity market is special in that demand refers to the individuals and companies who make donations. Donors therefore embody the demand side of the generosity market.
Breakdown of one-off donations by amount France, ****, in euros and as a % of total donations
larger amounts account for an essential share of total ...
2.2 Cyclical determinants of demand
Donors are sensitive to a country's economic situation, and make more or less donations depending on the current situation in the region. Health, economic and geopolitical factors can all have an impact on donations, and consequently on the generosity market. The pandemic, for example, was the source of an unprecedented surge ...
2.3 Cyclical determinants of demand
Every year, we see a significant increase in donations in the last quarter of the year. The graph below illustrates this cyclical phenomenon.
Share of one-off and direct debit donations by quarter France, ****, in France Générosités
looking even more closely, we see that of the **% collected in the ...
2.4 Affective determinants of demand
Like individuals in general, the French each have a different sensitivity to the causes defended by associations. Naturally, they don't all give to the same associations, and the amount of each donation differs according to the beneficiary association and the cause it supports. The graph below illustrates the proportion of donors ...
3 Market structure
3.1 Overview of the non-profit sector and the generosity market
There will be between *.* and *.* million associations in action in ****, of which **,*** were created during the year[***].
Distribution of associations by sector of activity France, **** - ****, as % of total Source: ****
Sports and cultural associations alone account for over a third of French associations. The leisure sector completes the podium. On the ...
3.2 Change in the number of players
Since ****, the number of associations created each year has remained broadly unchanged.
Change in the number of associations created France, **** - ****, in thousands of companies Source: ****
on average, some **,*** companies have been created each year over the past ** years. Between July **** and June ****, half of all associations created were in the ...
4 Offer analysis
4.1 Overview of traditional donation drives
As described in the introduction, there are currently three ways of donating to associations and foundations. These are manual donations, gifts and bequests. Donations are generally collected in the form of manual gifts, and more specifically in the form of cash donations. A particular feature of the donation offer is that ...
4.2 New supply trends: digital fundraising and Generosity Day
With the rise of online donation collection platforms such as HelloAsso and Leetchi, the generosity market is experiencing a real revival. In fact, HelloAsso alone counted ***,*** registered organizations in ****. In the same year, ***.* million euros were raised using the platform's tools, and over *.** million payments were made for associations on the ...
4.3 New supply trends: streaming
In full expansion over the last ten years or so, the streaming referred to in this paragraph refers to the live broadcast of a streamer's content on his or her computer. It has been democratized by platforms such as Twitch, and serves the generosity market, particularly in the context of charity ...
5 Regulations
5.1 Donations and tax relief
Firstly, the organizations concerned, i.e. those eligible to receive donations, must meet the following three conditions:
be non-profit-making have a corporate purpose and disinterested management not operate for the benefit of a restricted circle of individuals.
The following types of donation are eligible for tax relief:
sums of money donated ...
5.2 Association regulations
Associations can all receive manual donations, but only some can receive gifts and bequests. These must be declared to the prefecture. Any association receiving at least €***,*** in donations must have its accounts certified by a statutory auditor and publish its annual financial statements in the JOAFE (***).
Gifts, donations and bequests made ...
6 Positioning the players
6.1 Segmentation
- Apprentis d'Auteuil
- Médecins Sans Frontières
- Les Restos du Coeur
- Association Française contre les Myopathies
- Secours populaire
- Secours Catholique
- La Croix Rouge française
List of charts presented in this market study
- Growth in the proportion of the world's population making a monetary donation
- Ranking of the world's ten most generous nations
- Total donations declared by taxable and non-taxable households
- Evolution of corporate philanthropy
- Share of donors by net monthly household income in 2020
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The generosity market | France
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