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MARKET OVERVIEW

1.1 Definition and scope of study

Bricks are products used in construction since ancient times (for about 10,000 years). Bricks can be made from a variety of materials. Sun-dried clay ones are produced with a mixture made of clay, earth, sand and water, mixed together with a binding material (for example, rice fibers can be used). The final product is then left to dry in the sun for 25 days.  

Globally, the market for terracotta bricks can be said to be growing due to the many benefits of using them. Some of these advantages are the minimal environmental impact that makes them very eco-friendly and the resistance to weather and the passage of time. 

Also in Italy, the use of terracotta bricks is very widespread even if the market has recently undergone a decline in growth. However, future growth is expected due to the many innovations introduced as early as 2019. 

An important fact to take into account for this type of market in Italy is the decrease in the number of plants used for this type of product. This trend, however, has had a positive effect and has led to a general restructuring and optimization of the plants already existing on the market. 

However, we should not be discouraged by these declining figures because some studies show that the sector is recovering, especially thanks to new trends such as the increasing demand from consumers for anti-seismic solutions. 

In fact, it is estimated that the sale of normal anti-seismic terracotta bricks has increased by 12.9%, reaching a production of 163,000 units, equal to 3.7% of the total national production of terracotta bricks. 

These trends show how to improve this sector must study well the new needs of the market and consumers and finally create innovative products that meet their needs.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
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Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.