Home care products market in Italy

Household care products are items designed to clean, maintain, and improve home spaces.

This market encompasses a wide range of items, including general cleaning agents, specific cleaners for surfaces (such as floors, glass, sanitary ware), laundry products (detergents, fabric softeners, bleaches), fabric and material care and treatment products (such as stain removers, leather softeners), home appliance care products, room scenters, cleaning accessories, and more.

The origins of personal and object cleaning date back to the dawn of time, when water was considered the only means of ensuring primitive hygiene. The oldest evidence for the existence of soap dates back to 2800 B.C., found in excavations in ancient Babylon. The Egyptians used a combination of animal fat or vegetable oils and a salt called "Trona" to make soap. The Gauls, Teutons and Romans also had soap production. In the Middle Ages, hygienic conditions deteriorated, contributing to the spread of disease. It was not until the 17th century that cleanliness and the bathing habit made a comeback in Europe, and the soap trade became profitable. Until the late 19th century, soap was the only detergent with surfactant properties, but in the 20th century, synthetic detergents were introduced because of the two world wars. In 1946, the first laundry product totally "built" with synthetic surfactants and hardness sequestrants was introduced in the United States. This paved the way for the development of new products that were effective, easy to use, and safe for consumers and the environment.[Soapsuds]

The size of the global market for household cleaning products will grow from the$247.9 billion in 2022to335.1 billion dollars in 2029, with aCAGRof4,4%during the forecast period.

This study will focus on the economic and structural characteristics of the market for household use products; for more detailed information on the industrial cleaning sector, please refer to the other specific studies available in the Businesscoot catalog.