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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 12/12/2019
Summary and extracts
1 Resumen del mercado
1.1 Presentación
La pizza es un plato de origen italiano elaborado con una masa de pan untada y coulis de tomate, cubiertos con varios ingredientes y horneados.
El sector de la pizza se enfrenta a un reto de imagen: se trata de ómo pasar de la percepción de un producto para el público en general y asimilado a la "comida chatarra" a un segmento premium .
Además de la frescura de los productos, a los consumidores de pizza les gusta ver el producto que se está preparando tanto en los camiones de pizza como en los restaurantes, un valor añadido que facilita el aumento de los precios porque es más aceptable.
Según Statista, si sumamos las cinco cadenas de pizzas más vendidas en el Reino Unido en 2017, obtenemos un volumen de negocio de 1.000 millones de euros 2.310 millones de libras esterlinas .
Además, las ventas de pizza también pasan por el sector de la distribución masiva. En este segmento en crecimiento y con más de 526 millones de libras esterlinas de volumen de negocios en el Reino Unido en 2017 el mercado está más fragmentado y los tres líderes son Chicago Town Pizza, Goodfellas y Tesco.
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el mercado de asistencia en carretera | Reino Unido
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