Synthèse
The European two-wheeler market, comprising cycles and motorcycles (both with different engine types), has been facing cyclical challenges, exacerbated by the Covid-19 pandemic. New motorcycle registrations in the main European markets (France, Germany, Italy, Spain, UK) fell by 3. 3% in the first three quarters of 2020, while scooter registrations rose by 6.4%. The sector retains a degree of optimism, thanks in particular to therise of electric two-wheelers and innovative business models such as maintenance contracts.
France is emblematic of market trends, with a highly fragmented sector, numerous small businesses and the predominance of repair and maintenance services supporting an ageing vehicle fleet.
On the regulatory front, forthcoming mandatory technical inspections and stricter environmental standards are shaping the landscape.
Navigating the dynamic landscape of the two-wheeler market amid economic change and pandemic challenges
The two-wheeler market in France has seen a variety of trends and changes influenced by a number of demographic, economic and regulatory factors. The market, made up largely of motorcycles and scooters, caters for a predominantly male population, with the average age of riders around 46. These riders often hold managerial positions in their working lives, and generally own a car as well as their two-wheeler.
In recent years, the market has undergone a series of challenges and opportunities.Registrations of new two-wheelers have generally been declining over the last fifteen years in all categories, with the steepest drop in the tricycle and quad segment, which has fallen by around 50%. Motorcycles with an engine capacity of less than 125 cm3 fell by almost half, and mopeds by around a third. In contrast, motorcycles over 125 cm3 remained relatively stable, with a slight drop of around 4%.
This decline can be attributed to a number of factors, including young people's disaffection with two-wheelers in favor of other modes of transport, such as public transport and electric bikes. The role of social media in maintaining social ties without the need for physical travel has also played a part, as have tougher legislation and rising insurance costs.
Despite this trend, the increased longevity of two-wheelers has proved to be a boon for maintenance and repair services, as older vehicles often need servicing. The market is also strongly influenced by seasonal trends. The spring and summer months, specifically between May and September, see a peak in two-wheeler use, with around 90% of drivers on the road. As a result, repair shops generate over 60% of their annual sales during these months, reflecting the higher incidence of mechanical problems and accidents during peak seasons.
A relatively fragmented market, dominated by a large number of small companies, gives the picture of a sector made up mainly of very small businesses. Around 60% of these companies employ no workers at all, and a third of them have between one and five employees. The number of workers in the sector has recovered slightly, following a decline of around 16%. The workforce is mainly made up of skilled workers, who account for around 40% of employees in the sector, followed by a variety of other employees, apprentices and trainees.
A diverse ecosystem of two-wheeler service providers
The two-wheeler services market is supported by a wide range of players, each fulfilling distinct roles in meeting the needs of motorcycle and scooter owners. These entities facilitate both the purchase and maintenance of these vehicles, reflecting a multi-faceted sector that is essential for two-wheeler enthusiasts and occasional riders alike. Let's take a closer look at the key players who keep this market thriving.
- Motorcycle and scooter dealers - Authorized dealers of well-known manufacturers are at the forefront of the two-wheeler business. Companies such as Honda, BMW, Yamaha Motor and Peugeot Motocycles not only act as showcases for new models, they are also essential maintenance and repair centers. They provide nuanced after-sales services, ensuring an ongoing relationship with their customers while leveraging brand loyalty and exclusive access to original equipment manufacturer (OEM) parts for servicing.
- Specialized motorcycle garages - specialized workshops such as Moto Dôme Services are smaller but nonetheless important cornerstones of the two-wheeler service industry. These establishments are often staffed by expert technicians who have honed their skills in the field of motorcycle maintenance. They cater to customers who are looking for comprehensive and complex repair and maintenance solutions, and who don't have access to brand-affiliated garages.
- Fast-fit repairers and accessory stores - For two-wheeler owners looking for a quick repair or customization of their vehicle, stores such as Dafy Moto and Axxe Motorcycle take center stage. These outlets divide their business between retailing a range of accessories, including riding gear and motorcycle upgrades, and providing fast, reliable maintenance services. Their model is based on convenience, allowing motorcyclists to meet their repair needs and purchase upgrades all under one roof.
- Independent and franchised businesses - Independent garages and franchise chains such as Moto Expert are firmly entrenched in the two-wheeler service landscape. Both have carved out a niche for themselves by offering personalized services, often characterized by closer customer relationships and trust based on locality.many franchises also operate within a standardized system that replicates the familiarity of branded dealerships, reinforcing their appeal to customers looking for consistent service.
- E-commerceplatforms: a notable development in the two-wheeler services market has been the rise of "Do-It-Yourself" approaches facilitated by online platforms. These digital stores enable motorcyclists to purchase parts and accessories directly, catering to the segment of owners who prefer to look after their motorcycles themselves while making potential savings.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 18/12/2020
Sommaire et extraits
1 Market overview
1.1 Market definition
A two-wheeler is defined as a vehicle with two wheels allowing the simultaneous transport of one or two persons . The rider can control the steering with a handlebar while sitting in the saddle. At the rear, the potential passenger can also benefit from a saddle to sit on
As far as two-wheelers are concerned, it is important to distinguish between two categories:
- the cycles two-wheeler non-motorised such as mountain bikes, or equipped with an auxiliary electric motor
- the motorcycles two-wheeler motorized The motorcycles, equipped with a thermal or electric engine, such as motorcycles, mopeds..
The two-wheeler services bring together the maintenance activities and repair operated in car garages by professionals in the sector. Maintenance can range from simple cleaning to a complete overhaul of the vehicle. Repairs are carried out in the event of vehicle problems - particularly in the case of road accidents, which are common among motorcyclists.
The European service market for scooters and motorcycles is experiencing difficulties at European level This is due to increasingly strict anti-pollution standards and the development of public transport. In the first three quarters of 2020, against the backdrop of the Covid-19 pandemic, the ew registrations fell by 3.3% In France, the trend is the same with a long-term decline in the use of two-wheelers . However, this decline is partially offset by the longer use of vehicles, which requires owners to carry out regular maintenance and repairs.
Nevertheless, there are still grounds for hope for the sector with the development of both B2B and B2C electric two-wheeler offerings . In addition, companies in the sector are developing new business models such as the lump sum payment including free repairs and maintenance according to certain criteria.
The main players in the sector are dealers such as Honda , BMW or Yamaha Motor motorcycle garages such as Moto Dôme Services and quick repairers and prop fitters such as Dafy Moto or Axxe Motorcycle .
1.2 A European market facing cyclical difficulties
The European motorcycle trade market offers an overview of the market potential for motorcycle services. ACEM, the association of European motorcycle manufacturers, reported that between January and September ****, the number of motorcycles put into circulation in the five main European markets was ***,***, a decrease of *.*% compared to the same period in ...
1.3 France, a fragmented market made up of many companies
With the help of a report of the French Environment and Energy Management Agency, it is possible to offer information about the motorcycle repair and maintenance market in France
First of all, the market is very fragmented with many players. Motorcycle sales businesses generally also carry out repair work. At the ...
1.4 A market hard hit by the Covid-19 pandemic
During the first six months of ****, at the heart of the Covid-** pandemic, the motorcycle market suffered with a **% drop in sales compared to the first half of ****.
Number of motorcycle and scooter registrations France, Germany, Italy, Spain, United Kingdom, ****-****, index base *** **** Source: ****
Antonio Perlot, Secretary General of the ACEM, ...
2 Demand Analysis
2.1 Demand and factors
Démographie
Pour dresser le portrait du consommateur moyen de services pour les deux-roues nous pouvons regarder qui sont les conducteurs de deux-roues.
Les conducteurs de deux-roues sont principalement des hommes (***) La moyenne d'âge est de ** ans (***) Les conducteurs de deux-roues occupent majoritairement des postes de cadre, cadre supérieur ...
2.2 The high seasonality of two-wheeler services
The use of two-wheelers is all the more important when the weather is good. There is therefore a strong seasonality in its use, with nearly nine out of ten drivers using their vehicle during the period May-September.
Do you use your two-wheeler between May and September? France, ****, in % Source: ****
This density ...
2.3 Do-it-yourself, a practice that reduces maintenance costs
Since motorcycle maintenance is still not mandatory, some motorcyclists choose to service (***). [***]
Coupled with an increasing use of the Internet by motorcyclists to collect information before buying or having their motorcycle serviced (***), maintenance is becoming more and more important.
On the other hand, do-it-yourself may have some disadvantages for motorcycle drivers. ...
2.4 Growing demand for electric two-wheelers
The demand for two-wheelers is a hopeful segment for the market. There are real opportunities in B*C, with the desire of individuals to reduce their greenhouse gas emissions, and in B*B, with the development of free floating offers such as Cityscoot, Coup Mobility or Indigo Weel. Electric two-wheeler offers ...
3 Market structure
3.1 A sector composed mainly of small enterprises
A market made up of very small companies
The first characteristic of the market comes from the size of the companies. Repair and maintenance shops are not large complexes like car dealerships. Often very small companies are present in the market. For example, **% of the companies do not employ any employees ...
3.2 The different forms of garages
B*B distribution
Garages that service and repair motorcycles do not manufacture the parts themselves, they rely on manufacturers or wholesalers. For example, a small independent garage will buy in bulk from companies like Malaguti, which makes parts for motorcycles, or, in the case of a more precise order, from suppliers ...
3.3 A sector dominated by motorcycle dealers and garages
As explained above, the main players in the motorcycle repair sector are dealerships, motorcycle garages, quick and accessory repairers and auto centres.
However, not all of them are equally represented in the sector's turnover. Motorcycle dealers and garages have an **% market share in motorcycle workshop entrances and **% in scooters. Dealer garages ...
4 Analysis of the offer
4.1 Available services
In the market for two-wheel services, it is necessary to distinguish, once again, between repair services - which restore the mechanics and appearance of the motorcycle to its original state, after a puncture for example - and maintenance services, the purpose of which is to extend the life of the vehicle ...
4.2 Maintenance contracts and fee-for-service payment
Maintenance contracts
Dealers and garages are increasingly trying to offer maintenance contracts to drivers in return for a lump sum payment and compliance with certain rules. Garages undertake to provide free insurance:
The regular overhaul of the two-wheeler Oil changes Replacement of wearing parts (***) The workforce
Depending on the services included ...
5 Regulation
5.1 Rights and duties of the garage owner
The website Droit-finances lists the rights and duties of the garage owner:
Clear and visible display of prices including VAT Drafting and signing of a repair order (***) at the request of the customer Issuing an invoice at the customer's request if the amount is higher than ** € Customers have the right to ...
5.2 Regulations for two-wheelers
Numerous regulations have been passed in recent years to update the safety and environmental standards governing the two-wheeler industry (***)
Technical control
Previously optional, roadworthiness testing should soon become compulsory for motorcyclists. Thus, it would become compulsory in the following cases:
When selling a vehicle, the last inspection must be carried out ...
6 Companies
6.1 Segmentation of players
Liste des graphiques
- Nombre d'immatriculations de motocycles et scooters
- Caractéristiques du parc 2RM
- Utilisez-vous votre deux-roues entre mai et septembre ?
- Répartition des entrées atelier
- Évolution des accidents routiers et tués à 30 jours
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