1.1 Definition and scope of study
The truck is a vehicle used for the transport of goods on the road. This means of transport differs from other vehicles used for the transport of goods on the road as it has its own traction. At the international level, trucks are classified into three macro-groups: N1, N2, N3 on the basis of the vehicle's mass. Moreover, it is possible to distinguish different types of trucks such as, for example, those with a body and crane behind the cab, silo and tank trucks, those with an extended cab, etc.
In 2020, the global truck market was worth $201.52 billion. Future prospects predict that the market will grow at a CAGR of 10.5% between 2021 and 2025 reaching a value of $330.32 billion at the end of the forecast period. Despite this, the global market has very different characteristics: on one hand, there are the more developed countries that are characterized by extensive regulations and a demand that is very focused on features; on the other hand, there are the less developed countries where this market is much more attentive to costs than the features offered.
After a period of stagnation due to the Covid-19 pandemic, the Italian truck market is starting to show the first signs of recovery: in fact, there has been an average increase in registrations of 9% and Italy confirms itself as the European country with the largest increase in the number of registrations. The most popular brands in the Italian truck market are Iveco, Scania and Mercedes-Benz and, in terms of type, the one with the highest sales is the N2 category.
Within this market, a particularly relevant emerging trend is the growing attention of customers to advanced assisted driving technologies and safety features such as collision mitigation systems (CMS) or lane departure warning systems that aim to increase road safety by reducing the likelihood of accidents.
ANALYSIS OF THE DEMAND
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