The mozzarella market - Italy
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Study Overview
The mozzarella market in Italy is a vital sector of the dairy industry. Mozzarella is a stringy cheese, native to the Campania region of Italy, known for its creamy texture and delicate flavor. Some types of this product that we can find in Italy are[Mysia]:
Mozzarella di bufala campana DOP: prepared with buffalo milk from specific areas of Campania, lower Lazio, Puglia and Molise. Buffalo milk mozzarella: similar to the previous one, but made with buffalo milk from other regions. Cow's milk mozzarella: made from fresh cow's milk and processed according to traditional methods. Stracciatella: Soft and creamy variant of mozzarella, made by mixing pieces of mozzarella curd and fresh cream. Burrata: Delicious Apulian product composed of a thick layer of mozzarella cheese enclosing a heart of pasta filata and cream. Smoked Mozzarella: Traditional mozzarella smoked using a natural method, characterized by a thin, smooth amber-colored rind and an intense, smoky flavor.
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Mozzarella has its origins in the 1300s, and the story goes that the monks of the monastery of San Lorenzo di Capua offered a cheese called "mozza" or "provatura" to pilgrims. The term "mozza" comes from the gesture of mozzing the spun paste with the fingers. Initially, mozzarella was considered a by-product destined for local markets, while more aged cheeses were destined for more distant markets. Later, mozzarella was valued for its characteristics and gained prestige by becoming an elite product. This led to the opening of the first dairies specializing in mozzarella production.[Mozzarella] The global mozzarella market, estimated at $37.3 billion in 2022, is projected to reach a size of $60.5 billion by 2030, with a compound annual growthrate (CAGR) of 6.2 percent over the 2022-2030 analysis period.[Researchandmarkets] This study focuses on the specific mozzarella market in Italy, analyzing consumption trends, competitive dynamics and growth prospects for the sector. For information on related markets, such as fresh cheese markets in general, see the specific studies available in the Businesscoot catalog.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
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- • Indexpresse sectoral database
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- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Synthèse du marché
- 1.1 Introduction
- 1.2 The global market
- 1.3 The Italian market
- 1.4 Import - Export
- 1.5 The consequences of the Russian-Ukrainian conflict
2. Analyse de la demande
- 2.1 Demand in Italy
- 2.2 Demand drivers
- 2.3 Geographical distribution of demand
- 2.4 New demand trends: consumption of mozzarella di bufala campana PDO is growing
3. Structure du marché
- 3.1 The market structure
- 3.2 The value chain
- 3.3 The main manufacturers
- 3.4 The distribution
4. Analyse de l'offre
- 4.1 Type of the offer
- 4.2 The prices
- 4.3 New supply trends: the plant-based alternative
5. Règlementation
- 5.1 The legislation
The mozzarella market - Italy
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