Summary

Since 2020, the mozzarella market in Italy has experienced various trends. While the dairy sector’s turnover grew by 5.7% from 2020 to 2021, reaching over 20 billion euros, consumer spending on cheese and dairy products decreased by 11.9% between 2020 and 2022. The value of production sold of scamorze, mozzarella, and fiordilatte has risen, recording a 10.5% increase in 2022 compared to 2021. Exports of mozzarella have increase, showing a strong international demand. However, the Russian-Ukrainian conflict has affected prices, with the consumer price index for fresh cheese and dairy products climbing by 27.9% between January 2022 and September 2023. Despite these challenges, the mozzarella market continues to grow, with Italy remaining a net exporter and the production of Mozzarella di bufala campana PDO increasing by 3.8% in 2022 compared to the previous year.

Exploring Italy's Appetite for Mozzarella: Trends and Consumption Patterns

Italy's love affair with mozzarella, a traditional cheese with a creamy texture and delicate flavor, continues unabated, demonstrating solid demand trends and significant contribution to the dairy sector's growth. The Italian market for mozzarella has observed interesting consumption patterns, with variations in demand across different segments, age groups, professional statuses, and geographical regions. Households have shown a steady appreciation for cheese and dairy products, including mozzarella. Between 2017 and 2021, average monthly spending among Italians on these products rose by just over 6 percent, signifying a modest yet consistent growth in household consumption. Nevertheless, certain inconsistencies are evident; while there was a continuous increase in spending up to 2020, the subsequent year witnessed a slight decline. Despite this, cheese has remained a popular dietary staple, with more than a fifth of Italians above the age of three consuming cheese daily. Interestingly, this daily consumption habit varies considerably across different demographics. Children show the highest cheese consumption rates, whereas it tends to decrease with age, albeit with a slight increase among the elderly.

Professionally, students and retirees are more inclined to include cheese in their daily diet compared to executives and entrepreneurs. Furthermore, there appears to be an inverse relationship between professional position and daily cheese consumption. Geographically, the North of Italy leads in both cheese consumption and expenditure. Households in the region spend between 25 and 35 euros monthly on cheese. The Islands, the Center, and the South follow suit with varying spending habits demonstrating diverse regional preferences. Another trend worth noting is the growing consumption of Mozzarella di bufala campana PDO. This specific variety has witnessed a production spike of around 26 percent between 2016 and 2022 and is evenly appreciated across Italy, with no marked regional concentration. In the foodservice sector, pizzerias and similar establishments generate a robust demand for mozzarella, given the cheese's fundamental role as a pizza topping. The total number of pizza-related establishments has decreased somewhat, yet more than a third of Italians claimed to have increased their pizza consumption over the past year. The export market for Italian mozzarella also tells a success story, with Italy being a net exporter of mozzarella cheese, presenting a coverage ratio consistently above 170 percent. Exports have notably increased between 68 and 70 percent from 2018 to 2022, signaling strong international demand for this Italian specialty.

Pioneers and Innovators: The Leading Producers in Italy's Mozzarella Market

Italy's mozzarella market is enriched by a constellation of legacy companies, innovative enterprises, and established cooperatives that form the backbone of this beloved dairy segment. These entities not only uphold the traditional artisanship of mozzarella-making but also embrace modern practices and global sustainability standards to meet the diverse demands of cheese aficionados both in Italy and across the world. Here we highlight the main players shaping the Italian mozzarella landscape.

Galbani S.p.A. is an institution in the world of Italian dairy products, tracing its roots back to 1882. As part of the global Groupe Lactalis family, Galbani continues to maintain its position as a household name, delivering a range of products from the heart of Italian culinary tradition.
Latteria Soresina merges heritage with innovation, being a cooperative founded in 1900 with an impressive record as a lead producer of Grana Padano. Their dedication to quality extends across a range of cheeses, including their highly regarded mozzarella.
Formalactis S.r.l, a relatively newer player established in 2011, has quickly established itself as a purveyor of Italian tradition, guaranteeing products that represent the high-quality standards that have come to be expected from Italian cheesemakers.
Valcolatte S.p.A. employs a broad workforce to oversee the transformation of an impressive volume of milk into 35,000 tons of mozzarella annually. Their expansive operations highlight the scale of Italy's love for this cherished dairy product.
Ambrosi S.p.A. demonstrates excellence in the premium cheese market, boasting a strong presence in the production and aging of iconic Italian cheeses like Parmigiano Reggiano and Grana Padano, alongside a prolific mozzarella output.
Brazzale S.p.A. is renowned for being Italy's oldest dairy company. Their diverse range of cheese and butter products is enjoyed not only domestically but across a global marketplace, a testament to their timeless appeal.
Sabelli S.p.A. emerges as a key player with a focused approach to the mozzarella market. Their emphasis on development and innovation ensures a constant evolution of their product line to address the changing tastes and preferences of consumers.
Delizia S.p.A. represents the best of Apulia's dairy traditions, converting locally sourced milk into a multitude of fresh products while also responding to niche demands with offerings like low-lactose varieties and organic.

The mozzarella market - Italy

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Number of pages : 30 pages
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Last update : 10/11/2023

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Summary and extracts

1 Synthèse du marché

1.1 Introduction

The mozzarella market in Italy is a vital sector of the dairy industry. Mozzarella is a stringy cheese, native to the Campania region of Italy, known for its creamy texture and delicate flavor. Some types of this product that we can find in Italy are[Mysia]:

Mozzarella di bufala campana DOP: prepared with buffalo milk from specific areas of Campania, lower Lazio, Puglia and Molise.
Buffalo milk mozzarella: similar to the previous one, but made with buffalo milk from other regions.
Cow's milk mozzarella: made from fresh cow's milk and processed according to traditional methods.
Stracciatella: Soft and creamy variant of mozzarella, made by mixing pieces of mozzarella curd and fresh cream.
Burrata: Delicious Apulian product composed of a thick layer of mozzarella cheese enclosing a heart of pasta filata and cream.
Smoked Mozzarella: Traditional mozzarella smoked using a natural method, characterized by a thin, smooth amber-colored rind and an intense, smoky flavor.

Mozzarella has its origins in the 1300s, and the story goes that the monks of the monastery of San Lorenzo di Capua offered a cheese called "mozza" or "provatura" to pilgrims. The term "mozza" comes from the gesture of mozzing the spun paste with the fingers. Initially, mozzarella was considered a by-product destined for local markets, while more aged cheeses were destined for more distant markets. Later, mozzarella was valued for its characteristics and gained prestige by becoming an elite product. This led to the opening of the first dairies specializing in mozzarella production.[Mozzarella]

The global mozzarella market, estimated at $37.3 billion in 2022, is projected to reach a size of $60.5 billion by 2030, with a compound annual growthrate (CAGR) of 6.2 percent over the 2022-2030 analysis period.[Researchandmarkets]

This study focuses on the specific mozzarella market in Italy, analyzing consumption trends, competitive dynamics and growth prospects for the sector. For information on related markets, such as fresh cheese markets in general, see the specific studies available in the Businesscoot catalog.

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Galbani

Latteria Soresina

Ambrosi s.p.a

Zanetti s.p.a

Spinosa s.p.a

Azienda Agricola Ponte Reale s.r.l

Cilento s.p.a

Europomella s.p.a

Diano Casearia s.p.a

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