Content of the study

Available languages


1.1 Definition and scope of study

The term "period pants" refers to panties that can absorb menstrual losses without having to use a special pad. The convenience of the panties is the fact that they can be machine washed and can be reused for several times. In addition, the absorption capacity is two times greater than the common tampon. You can find them in different sizes and different shapes such as sports panties, high-waisted or brazilian. Absorbent panties can be found either in pharmacies, supermarkets or online and have an average price ranging from 25 to 35 euros. 

As for the global market, it is expected to be worth 180 million dollars by the end of 2021 and is estimated to grow at a CARG of 15.8% between the year 2020 and 2030. This growth is due to the increased convenience and comfort of panties in women's daily lives. Despite this strong growth, this product does not fully exploit its potential because it is not yet well known in the market. 

Even at an Italian level, the market has great possibilities of growth, even though the product is not yet well known by a large majority of the population. This growth is especially due to the fact that the topic of sustainability is becoming fundamental for an increasing number of people and is extending to all aspects of daily life, including menstruation. In addition, many women prefer pants, not only to be able to reuse them, but that for a comfort factor. They are in fact more comfortable and wearable than the classic tampon.  

Although there is a strong potential for growth, there are numerous substitutes to menstrual panties such as the washable pad and the menstrual cup. The former is simply a non-pantie shaped tampon that can be put in the washing machine and can be reused, while the latter is an alternative to the internal tampon made of silicone and therefore also reusable.






To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 10 business days


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts

Reviews (3)

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites

Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields

Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.

Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.