The luxury car market in France

Porsche dominates the luxury car market in France: according to NGC-Data, the brand made 3,750 of the 5,803 registrations of new cars above €100,000 from January to October 2024, or 64%. It is followed by Audi (1,131), Mercedes-Benz (300) and Ferrari (246). Volumes of British brands are very low over the same period: 42 Aston Martin, 27 Bentley and 5 Rolls-Royce, according to Économie Matin.

Porsche registered 6,573 new cars in France in 2024, a record for the brand, a quarter of them fully electric, according to its January 2025 press release. In 2025, the Macan became Porsche’s best-selling model in France with 2,099 registrations, up 61%, and accounts for more than half of the brand’s sales. Worldwide, Porsche delivered 279,449 cars in 2025, against 310,718 in 2024.

In France, the 2026 CO2 malus (penalty tax) starts at 108 g/km and reaches €80,000 above 191 g/km, according to Service-public.fr. The weight malus applies from 1,500 kg, at €10 to €30 per kilo depending on the band, and the combined total of the two taxes is capped at €80,000. In 2025, the 438 Porsche 911s registered paid an average malus of €67,900, according to Dataneo, cited by Le Journal de l’Automobile.

Foreign trade gives a benchmark for the luxury car market in France. According to Eurostat, French imports of petrol cars above 3,000 cm³, a category that includes many large-engined luxury cars, reach €629 million in 2025, against €694.8 million in 2024 and €880.3 million in 2023: a fall of about 9% in one year and 29% in two years, calculated from Eurostat data.

France has specialist subcontractors for luxury car makers. Faurecia Automotive Composites, a subsidiary of the Forvia group, makes composite bodywork parts for Lotus and Mercedes-AMG at Saint-Méloir-des-Ondes (Ille-et-Vilaine). According to Le Journal des Entreprises, in April 2023 the site employed 285 people and was aiming for €28 million in revenue by the end of 2023, against €12 million in 2021, thanks to demand from luxury brands.

A PDF report in French, 2026 edition, organised in six chapters: definition and scope of the market, size and dynamics, luxury car customers, brands and distribution, taxation and regulation, market outlook.

SDES and NGC-Data registration statistics, Eurostat data, official texts on the malus, manufacturers’ communications and trade press articles from the IndexPresse database. Every figure comes with its source and period.

Yes. The study is updated before it is sent, within 48 hours at most: it includes the latest published data, and every figure comes with its source and period.

Dealers and distributors of prestige brands, rental and financing companies, high-end used car professionals, tuners and subcontractors, as well as consultants, bankers and investors who need to understand the luxury car market in France.

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