Summary of our market study

The global GPS tracker market has been on an upward trend, with expectations of substantial growth from $2.192 billion in 2021 to over $6 billion by 2030, representing a CAGR of 12.6% for 2022-2030. The French market, accounting for 13.5% of the European car fleet, has been estimated at roughly $69.5 million in 2021, with projections reaching around $202 million by 2030. The market encompasses various types of GPS trackers, including nomadic, real-time, and "blind" options, with advancements in miniaturization, battery life, and robustness.

Demand in France is driven by a considerable volume of passenger cars and light commercial vehicles within corporate fleets, and the resilience of used vehicle sales despite a drop in new vehicle registrations from 2019 to 2020. Corporate car fleets, which have seen a steady rise in the number of vehicles managed, are increasingly adopting telematics for various purposes such as cost reduction and improving safety. Key global market players include Tomtom International, Sierra Wireless Inc., Atrack Technology Inc., and Concox Information Technology Co. Ltd., while regulations enforce the informed and legitimate use of GPS data for optimizing efficiencies and ensuring safety.

Dynamics and Prospects of the French GPS Tracker Market

The French GPS tracker market is characterized by steady growth, influenced by various factors including the size and composition of the vehicle fleet, technological advancements, and evolving corporate needs. The French car fleet offers a substantial base for demand, consisting of approximately 38.3 million passenger cars, between 5 and 6 million light commercial vehicles, roughly 600,000 heavy goods vehicles, and close to 100,000 buses and coaches. This diverse array of vehicles presents significant opportunities for GPS tracker applications across different sectors.

The used car market in France shows a strong preference for pre-owned vehicles, with registrations reaching over 5 million in recent years, indicating a resilient market with potential demand for GPS tracker installation to secure and manage these vehicles efficiently. Looking at the corporate sector, the French market is important for fleet management players, with an expansive fleet managed by leasing companies, encompassing nearly 2 million vehicles.

The demand for fleet management and GPS tracking technologies is driven by long-term leasing trends and the need for efficient fleet operations. Furthermore, the motorcycle market adds another layer to the GPS tracker demand. With a stable number of motorized two-wheelers at around 2.7 million, and households owning both cars and motorized two-wheelers, there is an evident interest in tracking and securing such vehicles. Corporate car fleets present a substantial segment with growth potential.

Most French companies possess fleets consisting primarily of 1 to 9 vehicles, with an average vehicle ownership period of 5 years. A significant proportion of companies predict growth or stability in their fleets over the next three years.

Additionally, telematics is increasingly being utilized, with 40% of companies in France using connected vehicle technologies. These technologies are employed not only for cost reduction but also for safety, operational efficiency, and environmental considerations. Overall, the French GPS tracker market shows a promising trend, with a well-established vehicle fleet, a preference for second-hand vehicles, an expanding corporate fleet, and an inclination towards connected vehicle technology.

The growth trajectory is set to maintain, positioning GPS trackers as an integral part of the technological evolution in the transportation sector in France.

Key Market Players in the GPS Tracker Industry

The competitive landscape of the GPS tracker market is defined by a mix of multinational corporations and specialized niche entities. Taking a closer look at the prominent companies mentioned in the discussions above, we can identify industry leaders who are shaping the trajectory of GPS tracking technology globally and in France.

  • TomTom International BV based in the Netherlands, is a well-known player in the market, recognized for its navigation and mapping products. TomTom stands out for its innovative approach in offering advanced GPS tracking solutions to consumers and businesses, ensuring efficient vehicle management and navigation.
  • Sierra Wireless Inc., hailing from Canada, is another titan in this sector. It has carved out a reputation for integrating cutting-edge wireless technologies that empower businesses to stay connected with their assets and fleets through reliable tracking devices.
  • Atrack Technology Inc., from Taiwan, is a key contributor to the GPS tracking market, supplying robust tracking devices. Atrack emphasizes on delivering products that cater to a variety of tracking needs, including fleet management, asset monitoring, and personal tracking.
  • Concox Information Technology Co. Ltd., from China, solidifies the market with its wide range of affordable and dependable GPS tracking products. Known for its versatility, Concox offers solutions for vehicle tracking, personal safety, and asset security.
  • Shifting focus to specialized companies in France, several have made their mark in the GPS tracker sphere. For instance, Geos Technology is noted for its tailored solutions that meet the unique demands of customers, catering to the need for precision tracking.
  • Section 4, with its competencies in GPS tracking, is yet another contributor providing innovative tracking solutions that are appreciated by their users for reliability and ease of use.
  • SMT Performances is a strong contender in the communications equipment manufacturing sector, branching out into the GPS tracker market with products that aim to boost vehicle performance and security.
  • Cube Track emerges as a significant wholesaler in the industry, offering a range of GPS tracking products designed to suit various monitoring requirements, establishing itself as a go-to source for tracking technology.
  • Teltonika, although without a dedicated entity in France, is a global powerhouse with an expansive selection of products catering to telematics and GPS tracking. Their impressive growth and widespread presence across the globe highlight the brand's compelling value proposition in the marketplace.

This glimpse of the main participants in the GPS market underscores a rich and diverse industry, populated by companies that are committed to advancing GPS technology and providing state-of-the-art tracking solutions to meet

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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

The main function of a GPS tracker is to transmit GPS points in order to locate objects/vehicles/persons. There are several different methods, depending on the network used:

  • GPS satellite tracking
  • Antenna network tracking
  • Bluetooth network localization
  • WIFI network tracking

These trackers can be used in a wide range of fields, in both the private and professional spheres, although corporate vehicle fleets are the most keen users of this solution. GPS trackers enable them to locate company vehicles and optimize their efficiency.

The use of GPS trackers is regulated by law. Employees whose vehicles are equipped with GPS devices must be informed, and the data collected must only be used to optimize staff safety and company efficiency.

The global GPS tracker market was estimated at $2.26 billion in 2017 by Tracker GPS, and was expected to grow by 11.9% over the 2017-2023 period.

1.2 The global market

The market for GPS tracking devices is expected to grow steadily due to its adoption in advanced technologies in various sectors. The global market is estimated in **** at $*.*** billion, and is expected to grow at a CAGR of **.*% over the period **** - ****, to exceed $* billion by the end of the ...

1.3 The French market

In ****, the global market for GPS trackers is estimated at *.*** billion euros (***). According to GlobeNewsWire, Europe' s share of this market is **.*%.

To provide an estimate of the size of the French GPS tracker market, we'll assume that the proportion of the French car fleet to the total European car fleet ...

1.4 Foreign trade

To get an idea of what the foreign market for GPS trackers might represent, we'll refer to customs code ****, which defines "Radiosensing and radiosonde equipment [***], radio navigation equipment and radio remote control equipment".

trends in French imports of radio detection and sounding equipment, radio navigation equipment and radio remote control equipment France, ...

2 Demand analysis

2.1 Demand from the French car fleet

The demand for GPS trackers is largely determined by the number of cars on the road in France. In ****, the French car fleet will consist of **.* million passenger cars, *.* million light commercial vehicles (***), ***,*** heavy goods vehicles and **,*** buses and coaches.[***] What's more, the average age of vehicles on the road in ...

2.2 Demand from the motorcycle market

The motorcycle market may also prove interesting for GPS trackers.

In ****, the total number of motorized two-wheelers in France was estimated at *.* million. The number of motorized two-wheelers has remained stable over the past decade. [***] For example, it was *.* million in ****, and *.* million in ****. What's more, *.*% of households owned at least ...

2.3 Demand from corporate car fleets (1/2)

The French market is relatively important for fleet management players: the sustained growth of long-term leasing (***) has also accelerated demand for fleet management in recent decades. sesame LLD , the French association of full-service leasing companies, has noted, for example, that the number of vehicles leased under full-service leasing increased **-fold between ...

2.4 Demand from corporate car fleets (2/2)

Composition of French corporate vehicle fleets

In ****, **% of French companies will have at least one private car (***)

Proportion of companies with at least one passenger car or light commercial vehicle France, ****, in Source: ****

Companies most often have a fleet of * to * vehicles (***). Companies with fleets of more than *,*** vehicles represent *% of ...

3 Market structure

3.1 Industry forces and organization

In order to study the forces at work in the GPS tracker market, we will refer to data relating to NAF code **.**Z, which defines: "Data processing, hosting and related activities". This aggregate takes into account markets other than the GPS tracker market, but is still of interest for an overall ...

3.2 Focus on companies selling GPS trackers

According to tracker-gps, the main players in the global GPS tracker market are Tomtom International Bv (***) and others.

In France, we don't really know who the main players are. When you search for the term "GPS trackers" on the Societe Info website, you'll find *** companies that fit the bill. We can ...

4 Offer analysis

4.1 Offer typology

We can distinguish three types of GPS tracker:

Nomadic : This type of GPS tracker has its own power source (***). Many nomad models require no specific subscription. Price: from €***

Real-time: This type of GPS tracker shows you the vehicle's location in real time, usually with an alarm function if motion is detected, ...

4.2 Most popular GPS trackers

In July ****, BFMTV carried out a series of tests to establish the best GPS trackers sold in France, based on product evaluations on the Amazon website. The table below shows the results of these tests.

4.3 Focus on Teltonika

As Teltonika has no entity in France, it is not possible to obtain data on this company's financial performance on the French market. The following data therefore concern the worldwide part:

Sales ****: *** million euros, up **% on **** (***) * million products sold by **** *,*** employees, including *** new ones in **** ** million products deployed worldwide ** offices worldwide ...

5 Regulations

5.1 Regulations

The use of GPS beacons in companies is governed by privacy protection laws, and in particular by article *.* of the amended French Data Protection Act of January *, ****, which stipulates that data may only be collected "for specific, explicit and legitimate purposes".

The CNIL (***). This constitutes an invasion of privacy punishable by ...

6 Positioning the players

6.1 Segmentation

  • Ticatag
  • Go4ioT
  • Kible Georide
  • Cube Track
  • SMT Performances Flashbird
  • Geos technology
  • Charlie Solutions
  • Tracker System
  • Morio
  • Leica Camera
  • Tom Tom
  • Hiboo
  • Tracktor
  • Okwind
  • Thalie Energy

List of charts presented in this market study

  • French imports of radiodetection and radiosonde equipment, radionavigation equipment and radio remote control equipment
  • Main countries exporting radio detection and sounding equipment, radionavigation equipment and radio remote control equipment to France
  • French exports of radiodetection and radiosonde [radar] equipment, radionavigation equipment and radio remote control equipment
  • Destination of French exports of radiodetection and radiosonde equipment, radionavigation equipment and radio remote control equipment
  • Trends in France's balance of trade in radiodetection and radiosonde equipment, radionavigation equipment and radio remote control equipment
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Latest news

Charlie Solutions ensures traceability of small construction equipment - 11/09/2023
  • Charlie Solutions was created three years ago.
  • Poor management of small equipment generates a loss representing 10% of the annual investment budget of companies in the building and civil engineering sector.
  • The solution is used to manage over 10,000 small items of equipment.
  • The company recently raised 1.5 million euros in capital.
  • The company employs fifteen people and plans to recruit a further five next year.
  • They already have some 35 customers, including NGE, Eiffage, Manitowoc and Veolia.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Kible Georide
Cube Track
SMT Performances Flashbird
Geos technology
Charlie Solutions
Tracker System
Leica Camera

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