Summary

The global drone market has experienced significant growth since 2020, demonstrating its increasing value across various industries. By 2022, the commercial drone market size reached an impressive $19.89 billion, with expectations to grow at a Compound Annual Growth Rate (CAGR) of 13.9 percent through to 2030. This expansion is largely attributable to the drones' diverse applications in sectors like agriculture, construction, security, and surveillance. In Italy, the professional drone market also surged, hitting €118 million in 2022, a 20 percent increase from the previous year, and matching the pre-pandemic levels.

Italy's drone market dynamics are influenced by its significant dependency on imports, primarily from China, which makes up 90.2 percent of its drone imports. Despite this, Italian exports have found significant markets, with the Republic of Korea being the top consumer at 66.4 percent. The Covid-19 pandemic and the conflict between Russia and Ukraine have impacted the global drone market, accelerating technological innovation in both commercial and military applications.

Exploring the Evolving Landscape of Italian Drone Demand

In Italy, the demand for drones is showcasing a dynamic evolution, echoing a market that is progressively adapting to the multifaceted uses of drones across various sectors. A significant milestone is reached with the professional drone market, which in 2022, soared to a valuation approximately between 110 and 120 million euros, mirroring a rebound to the pre-pandemic levels observed. With a robust 27 percent increase in drone applications worldwide, Italy's drone usage largely focuses on inspections and surveys, accounting for about 30 to 35 percent, while transportation purposes represent nearly 30 percent of the applications. Security and surveillance follow, making up approximately 10 to 15 percent of the drone utilizations. Consumer profiles within the Italian market are adapting, with a burgeoning number of companies and registered operators shifting their interest towards professional drone usage.

This shift is evidenced by the escalating number of ENAC (Italian Civil Aviation Authority)-authorized experiments, signaling a departure from purely recreational use to more complex, profit-generating professional operations. Despite the expanding professional market, household spending on cameras and camcorders – a category that encompasses drones for photographic purposes – has seen a decrease by over 70 percent from 2014 to 2022. This is largely attributable to the integration of advanced photographic functions in mobile devices, which are increasingly substituting the traditional camera and camcorder market segment. In conclusion, Italy's drone market is reflective of a sophisticated blend of burgeoning demand for professional applications, coupled with shifting consumer behavior favoring technological simplicity in photography and videography via smartphones. As such, the drone industry must navigate through these complexities to offer innovative solutions that align with changing market dynamics and consumer expectations.

Key Industry Players in the Expanding Drone Market Landscape

The drone market has evolved rapidly, with various players making significant strides in both the consumer and industrial sectors, each bringing unique offerings and contributing to the market's tremendous growth. Let's spotlight some of these influential market leaders.

Consumer Drone Innovators

DJI, based in China, has emerged as the most recognized name in both the consumer and professional drone markets. Their sophisticated UAVs have transformed aerial photography and videography, offering enthusiasts and professionals alike unparalleled precision and quality. DJI's line-up features advanced drones that are sophisticated yet user-friendly, marking the company as an industry standard for drone technology.
Parrot, from the USA, has carved out a niche in the consumer drone market by offering products that balance performance with user accessibility. They are known for their drones that are appealing to hobbyists and those new to drone piloting, ensuring a gentle learning curve without sacrificing the advanced features customers have come to expect in modern UAVs.
Autel Robotics, another innovative firm hailing from China, has established itself in the sphere with a focus on high-performance cameras paired with their drones. Their products cater to the needs of photography and videography enthusiasts who demand high-quality visual output from their aerial ventures.
Yuneec, also based in China, has earned praise for the simplicity and ease-of-use of their drones. With an approach focused on user-friendly interface and designs, Yuneec has made its mark among those who seek intuitive operations without compromising on the innovative aspects of drone technology.

Industrial Application Pioneers

Kespry, a company from the USA, has honed its expertise in developing drones destined for industrial use, with a particular emphasis on sectors like mining and construction. Their UAVs are designed to withstand the rigors of these environments, making it easier to gather data and maintain oversight in challenging conditions.
Precision Hawk, also from the USA, offers a suite of drones that aim to elevate the efficiency and accuracy of various industries. By integrating advanced data collection and processing capabilities, their UAVs are able to provide insights that drive smarter decision-making in fields such as agriculture, energy, and government sectors.

Each of these companies has contributed to the drone industry's dynamism by pushing technological boundaries, fostering innovation, and maintaining a steadfast focus on consumer satisfaction. As the market continues to expand, these players are likely to remain pivotal, shaping the future of UAV applications and setting new standards for what drones can achieve.

The drone market - Italy

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 10/11/2023

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Summary and extracts

1 Synthèse du marché

1.1 Introduction

Drones are autonomous or remote-controlled flying devices that find application in a variety of fields, from recreational use to aerial photography, from precision agriculture to security and surveillance.

Several types are available in Italy, including:

Drones for recreational and hobby use
Professional drones for specific sectors such as agriculture, construction and inspection
Drones for aerial photography and cinematography
Drones for security and surveillance
Drones for light goods delivery

Throughout history, drones have moved from military to commercial use. The historical origin of commercial drones can be traced back to Otto Lilienthal in 1891, while drones for recreational use have a history dating back to 1907 with the invention of the radio-controlled kite. Over the years, drones have evolved significantly, becoming more advanced and versatile. Some challenges and trends for the future include improved safety, regulatory compliance, and the use of drones in various sectors such as agriculture, logistics, and industry.[Propelrc]

In Italy, major companies in the sector include Italdron of Ravenna, DroneBase of Rimini, Flytop of Rome, Pisa-basedIds (systems engineering) belonging to Fincantieri Group, and Nimbus of Lombardore (Turin). In the military sector, there are giants such as Leonardo and Piaggio Aerospace.[Spaceeconomy360]

The global commercial drone market size has been estimated at $19.89 billion and is expected to have a CAGR of 13.9 percent from 2023 to 2030. [Clayton Country Register]

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Leonardo s.p.a.

Ge Avio

Eurotech

Alpi Aviation

Eliocompany

Drone Arezzo

Italdron

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