The chip market - United States
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Study Overview
Chips are believed to have been born in the United States at the end of the 19th century and have now become one of the best-selling products in mass distribution. Chips are a sub-segment of the snacking market, largely dominated by the United States. There are different types of chips:
Natural chips (thin, flat, tile, etc.)
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Flavored chips (for example: barbecue, cheese, onions, vinegar)
Vegetables chips (e.g. based on radishes, parsnips, carrots, beets, etc.)
The global Chip market is expected to grow at a CAGR of 3.1% between 2019 to 2024. Demand is driven in part by a rising middle class in Emerging Markets copying food trends from Developed Economies. Nevertheless, the US is the largest market in the world. This market is projected to grow by a CAGR of 4.4% by 2025. The Chips Market is fragmented, with many brands available to consumers. Key players in the US include PepsiCo, Shearer’s, Pringles, and Kettle Brand amongst others.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
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Sommaire
1. Market overview
- 1.1 Definition and presentation
The chip market - United States
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