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Agriculture

Food

Foodstuffs

The market for chips - Germany

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in German

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Study Overview

Chips are crunchy and salty snacks made from thin slices of potatoes or other starchy foods. They are usually deep fried or baked and can have different flavors such as Paprika, Barbecue, Sour Cream & Onion and many more. Chips are popular as a snack , party snack or accompaniment to other foods. There are several types of chips:

Classic/traditional chips (thin, flat, tile, etc.). Flavored chips (e.g., barbecue, cheese, onion, vinegar) Vegetable chips (e.g. radish, parsnip, carrot, beet, etc.) Healthy chips Premium chips

Chips are a widely consumed snack in many countries and cultures. The global market for chips is witnessing solid growth and is expected to grow at a CAGR of 3.2% by 2027.[ResearchandMarkets] The United States and Europe, in particular, dominate the market in terms of revenue generated. In 2022, the production volume of potato chips and potato sticks in Germany was around 117,140 tons.[German Federal Statistical Office] This means that chips are also one of the most popular snacks in Germany and are consumed by people of all age groups. In this respect, the variety of flavors available and the wide availability in supermarkets, gas stations and other outlets contribute to the popularity of chips in Germany. There are a large number of competitors in the market for chips in Germany, including major snack brands and regional suppliers. Well-known international brands such as Lay's, Pringles and Doritos have a strong market share, while German brands such as Lorenz and Funny-frisch also play a significant role. Competition is driven by product innovation, the introduction of new flavors and the use of high-quality ingredients. The market for chips in Germany is influenced by various trends. One important trend is the increasing demand for healthier and more natural snack options. Consumers increasingly value products that contain fewer artificial additives and are made from high-quality ingredients. In addition, vegetarian and vegan chip varieties are trending. The market also shows a growing demand for snacks with special flavors and regional specialties. The following study looks at current trends and challenges in the industry. In addition, the market structure and competition are analyzed to present insightful information.