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- Last update : 31/03/2020
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1 Synthèse du marché
1.1 Présentation générale du marché
Le marché des sacs à main fait partie du marché plus large de l'embellissement et des accessoires. Un sac est un accessoire de mode qui permet de ranger des objets de la vie quotidienne (par exemple, portefeuille, clés). Il s'agit d'un produit de consommation, destiné principalement aux femmes, mais certains modèles spécifiques sont également disponibles pour les hommes. De nombreuses caractéristiques sont prises en compte lorsqu'un consommateur achète un sac. Son aspect pratique, mais aussi son esthétique et sa marque, restent des éléments clés des préférences des consommateurs.
Le marché mondial des sacs à main devrait connaître une croissance positive dans les années à venir ; celle-ci est principalement due à l'influence des réseaux sociaux. Le marché des sacs à main attire surtout la catégorie d'âge des 25 à 34 ans ; 29 % des utilisateurs appartiennent à cette tranche d'âge, suivie par les 35 à 44 ans.
Au Royaume-Uni, le marché des sacs à main a connu une forte croissance en raison de l'augmentation du revenu disponible ainsi que de la consommation par habitant des consommateurs de sacs à main. En outre, la demande de sacs à main a augmenté en même temps que le nombre de sacs possédés par personne. Le taux de pénétration des sacs à main est très important en raison de la large gamme de produits proposés à des prix différents. En effet, les années précédentes ont vu une croissance continue du nombre de produits sur le marché, ce qui correspond à une augmentation des ventes.
Le marché des sacs à main comprend de nombreux acteurs ; toutefois, lorsqu'on le mesure par les ventes, il est dominé par des entreprises comme Christian Dior, Louis Vuitton et Prada. La Chine représente le principal moteur de croissance de ces entreprises sur le marché. En outre, les ventes se déplacent à un rythme croissant vers le commerce en ligne.
L'une des tendances est l'utilisation accrue de logos; la reconnaissance de la marque est très importante pour les consommateurs et sera le moteur de la croissance des ventes. [technavio]
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Latest news
Fashion: how Prada reinvents itself - 13/01/2024
- Prada was founded in 1913 by brothers Mario and Martino Prada.
- By 2023, Prada's retail sales have increased by 13% compared to 2022.
- The luxury goods market is expected to see around 40% of its global sales absorbed by China by 2030, according to Bain & Company.
- Prada created its own foundation in 1995, which is located in Milan.
Hermès, champion of luxury growth - 29/07/2023
Hermès sales growth: 25% in the first half.
Planned openings: four new leather goods stores by 2027.
Luxury: Hermès, the quiet force of luxury gallops on - 28/07/2023
- Hermès sales reached over 6.6 billion euros in the first six months of the year. Sales were up 25%.
- Sales in Asia were up 28%.
- Sales in the United States rose by 20%, in Europe by 22% and in France by 24%.
- Continued rapid growth in Hermès sales, with a particularly strong performance in Asia and in the leather goods market.
Hermès to create a third leather goods factory in the Ardennes, creating 280 jobs by 2027 - 28/04/2023
- Hermès will build a new leather goods factory in Charleville-Mézières, to be operational in 2027.
- 260 craftsmen will exercise their skills in these future workshops.
- The Pôle des maroquineries des Ardennes will employ over 800 craftsmen by 2027.
- The new Charleville-Mézières leatherworks will be Hermès Maroquinerie Sellerie's twenty-sixth production site in France.
Prada, Milanese realism that keeps pace with the luxury giants - 13/03/2023
- Sales up 25% to €4.2 billion
- Above-market growth
- The Italian brand saw its profits soar by 58% last year, to €465 million - strong sales growth in Europe and the United States more than offsetting a slowdown in China
Hermès prepares to open its 23rd leather goods factory near Angoulême - 10/02/2023
- Hermès recruits and trains in leaps and bounds
- nine openings since 2010,
- three new openings planned for 2023
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le marché du sac à main | Royaume-Uni
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