Buy the full study
Summary
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 25/06/2023
Summary and extracts
1 Aperçu du marché
1.1 Définition et présentation
Le terme "luxe éblouissant" désigne les vêtements plus élégants, plus raffinés et plus soignés que ceux définis comme "décontractés", qui sont utilisés dans la vie de tous les jours. En général, les vêtements de luxe sont utilisés pour aller au bureau et pour des occasions spéciales telles que des dîners, des concerts ou des cérémonies. D'autres façons de définir les vêtements de luxe sont "smart casual" ou "country club".Tous les vêtements entrent dans cette catégorie : manteaux, vestes, chemises, pantalons, chaussures, ceintures et sacs. Dans cette étude, nous nous intéresserons aux vêtements de luxe pour femmes, à l'exclusion des accessoires.
En ce qui concerne le marché mondial du luxe, il représentait 67,85 milliards de dollars en 2018 et on estime qu'entre 2015 et 2025, le marché croîtra à un taux de croissance annuel moyen de 3,5 %. Cette croissance est principalement due au fait que les produits de luxe contribuent de plus en plus à une meilleure acceptation sociale et également à l'augmentation du revenu disponible des consommateurs.
En Italie, le marché de l'habillement de luxe, en particulier le marché féminin, a toujours été caractérisé par une forte croissance, principalement en raison des compétences de fabrication et d'artisanat des entreprises italiennes et grâce au concept du Made in Italy. En 2019, les entreprises italiennes figurant sur la liste Top 100, une liste qui comprend les plus grandes entreprises en termes de chiffre d'affaires dans le secteur, ont réalisé 12,4 % du chiffre d'affaires mondial total.
La tendance du marché est de privilégier les acquisitions à la fois pour croître mais surtout pour différencier l'offre et pénétrer de plus en plus de nouveaux segments de marché. Depuis plusieurs années, une pratique courante dans le secteur consiste à créer des partenariats entre entreprises de luxe afin de proposer à leurs clients quelque chose de nouveau et d'original.
De nombreuses entreprises opèrent sur ce marché, telles que Gucci, considérée comme la maison de couture italienne par excellence, Prada, Armani, Versace, Ferragamo, etc.
List of charts
- World market value of luxury fashion
- Turnover of major luxury companies
- Comparison of sales in luxury apparel between 2019 and 2022 by market
- Percentage of Italian luxury fashion companies VS percentage of revenue
- Percentage of companies by sector
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Fashion: how Prada reinvents itself - 13/01/2024
- Prada was founded in 1913 by brothers Mario and Martino Prada.
- By 2023, Prada's retail sales have increased by 13% compared to 2022.
- The luxury goods market is expected to see around 40% of its global sales absorbed by China by 2030, according to Bain & Company.
- Prada created its own foundation in 1995, which is located in Milan.
Gucci: a challenge for Kering - 08/01/2024
- Gucci, Kering's flagship brand, guarantees two thirds of the group's profits.
- Kering acquired a 30% stake in Valentino.
- Kering also bought Creed perfumes.
- Balenciaga, one of Kering's brands, has been in difficulty since November 2022
Kering tackles crucial Gucci relaunch - 23/09/2023
- Gucci is the main contributor to the revenues and profits of the Kering luxury group.
- Between 2015 and 2022, Gucci sales almost tripled
- Gucci's operating margin increased by 10 percentage points to 41% in 2019.
- Gucci's goal is to break through the €15 billion sales barrier.
- Gucci is forecast to achieve sales of just over €10 billion in 2023, up 3%.
- The Chinese market accounts for a large share of Gucci's sales.
Fashion: Moncler releases its collection with Pharrell Williams - 20/09/2023
- The first collaboration between Moncler and star Pharrell Williams dates back to 2009.
- Moncler was founded in 1952.
- In the first half of the year, the Moncler group passed the billion euro mark, up +24% on the same period last year.
- 48% of the brand's revenues are generated in Asia.
- Sales growth in Asia was 37%.
Luxury: in a slump, Kering returns to Valentino to relaunch itself - 28/07/2023
- Kering has announced a 30% stake in Valentino for 1.7 billion euros, with the transaction expected to be finalized by the end of 2023.
- Kering could acquire 100% of Valentino by 2028 at the latest, enabling Italy's reference shareholder, Mayhoola, to enter its capital.
Valentino sales up 15% by 2022 - 24/04/2023
- Sales in 2022: 1.419 billion euros
- Sales growth in 2022: 15% compared with 2021
- Operating income in 2022: 121 million euros, up 30% year-on-year
- EBITDA in 2022: 337 million euros, up 18%
- Strongest markets in 2022: Europe, North America and Middle East
- Perfumes & Beauty sales up 40% in 2022
- accessories and ready-to-wear continue to dominate sales, but other categories such as fragrances and beauty as well as eyewear are also performing well.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
le marché des vêtements féminin de luxe | Italie
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italie
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
