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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 11/12/2023
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1 Synthèse du marché
1.1 Définition et présentation du marché des sauces
Les sauces sont des préparations liquides, incontournables qui accompagnent les plats et leur apportent une saveur particulière. Il existe différents types de sauces (préparées à la tomate ou au soja, émulsionnées, cuisinées, vinaigrettes, moutardes préparées, etc.). Elles peuvent être commercialisées dans le commerce de détail, à la restauration hors foyer (hôtels, restaurants, etc.) ou aux industriels de l’agroalimentaire qui peuvent les incorporer dans leurs plats.
Au niveau mondial, le marché des sauces est particulièrement différentié en fonction des régions et des pays. Les habitudes culinaires divergent, en effet fortement selon les zones géographiques (sauce tomate en Italie, sauce soja au Japon …) même si les consommateurs apprécient de plus en plus tester des sauces typiques d’une autre région du monde. Le marché mondial est en croissance avec une premiumisation des sauces plus locales et artisanales, ainsi qu’une plus grande consommation de plats préparés qui incluent des sauces. Parmi les géants du secteur, on peut citer Northwest Gourmet Foods, Kraft Heinz Company ou Unilever.
En Espagne, les ventes des sauces en grandes surfaces alimentaires dépassent les 270 millions de tonnes vendues chaque année. En 2021, l'Espagne est le 10e exportateur de sauces et condiments au monde [The Observatory of Economic Complexity]. Le marché est porté par :
- le développement d’une nouvelle offre plus légère et plus saine,
- le lancement de nouvelles saveurs qui séduisent des consommateurs susceptibles d’essayer ces nouveautés.
La crise sanitaire a engendré une chute des ventes à destination de la restauration hors foyer, en partie compensée par la demande plus dynamique en grandes surfaces : les ménages disposant de plus de temps pour cuisiner et essayer de nouveaux plats. Les sauces locales ainsi que les sauces sans gluten, conservateur, lactose... sont en forte croissance.
List of charts
- Size of the global sauces market
- Evolution de la balance commerciale des sauces
- Principales destinations des exportations de sauces espagnoles
- Principales origines des importations de sauces espagnoles
- Répartition des consommateurs de sauces, par âge
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Latest news
Nestlé wants to conquer the vitamin market. - 19/04/2023
- Nestlé has made more than 60 acquisitions since Mark Schneider took the helm in 2017.
- Nestlé Health Science sales have almost tripled in 5 years, from 2.6 billion Swiss francs to 6.6 billion in 2022.
- The global vitamin and mineral market is worth 140 billion Swiss francs (142 billion euros).
- Nestlé has increased its market share in vitamins from 1% to 4% between 2018 and 2021, while it has risen from 18% to 19% over the same period in medical nutrition.
- Nestlé acquired The Bountiful Company in 2021 for 5 billion Swiss francs.
- Nestlé controls 14% of the US vitamin and dietary supplement market.
- The French market for vitamins and dietary supplements reached 2.6 billion euros in 2022, up 3%.
- Nestlé is the leader in clinical nutrition in France, with a market share of 30%.
El Corte Inglés exceeds 1 billion euros in profit by 2022 - 18/04/2023
- Increase in operating profit between 2021-2022 and 2022-2023: 20%.
- Net profit excluding extraordinary events for the 2019-2020 financial year: 310 million euros.
- Approximate total net profit for fiscal year 2022-2023: 1 billion euros.
Unilever steps up its ice cream ambitions - 21/11/2022
- with sales of over 1 billion euros, Magnum is one of the world's leading ice cream companies
- World leader in ice cream almost everywhere in the world
- Ice cream is one of Unilever's five strategic categories, along with beauty (Dove, Sunsilk...), hygiene (Rexona, Signal...), home care (Omo, Cif...) and food (Knorr, Maille, Amora...).
- Ice cream division 6.9 billion euros in sales by 2021
- 35 brands, including Magnum, Ben & Jerry's, and Wall's, each with over €1 billion in sales, and smaller brands (Cornetto and Viennetta, the American Talenti)
- Viennetta launched in China
- ice cream accounts for 15% of the global snacking market.
Nestlé is in exclusive negotiations with the FnB fund to sell its Mousline purées. - 29/03/2022
- 150 employees at the Rosières-en-Santerre plant (Somme).
- FnB is a fund dedicated exclusively to supporting French and European SMEs in the food industry.
- 72% of the dehydrated purée market.
- Nestlé assures us that this sale will have "no impact" on the 150 employees at the site.
Nestlé earns over 16 billion euros - 17/02/2022
- Nestlé targets growth of 7.5% in 2021
- Recurring operating income up 1.4% to CHF 15.1 billion
- Net profit up 38.2% to 16.9 billion Swiss francs
- The leading category is hot and powdered beverages
- The Group pursued its strategy of premiumization and value creation: high-end products account for 35% of Group sales and have grown by 12% in 2021
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