Turnover: 369.3 million EUR (2022)

Country: France

Sephora Italia is the subsidiary of Sephora

Sephora is a network of perfume and cosmetics stores created in 1969 and belonging to the LVMH group since 1997

Initially focused on perfumes, Sephora also offers Beauty Bars in its stores for express beauty treatments. it was the first operator to launch this concept, which has been adopted by perfumeries and selective department stores. The services offered are manicure, beauty diagnosis, makeup and hairdressing

Sephora offers a wide variety of choices (230 brands and more than 17,500 items) and as of April 2020 had more than 2,500 stores worldwide

News

Sephora to rapidly increase sales from 12 to 20 billion euros 23/10/2023

  • Sephora is the world leader in selective perfumery.
  • LVMH has owned Sephora since 1997.
  • The Sephora store on the Champs Elysées welcomes 10,000 visitors a day.
  • The global beauty market grew by 6% last year to reach 250 billion euros.
  • Sephora has forecast 17% growth by 2022.
  • The brand has 2,700 stores.
  • By 2022, according to analysts, Sephora has almost reached 12 billion euros in sales.

Beauty: how Sephora is expanding in the United States 07/10/2023

  • America is its first market
  • The French group opened its first store there twenty-five years ago
  • Today, it has 658 directly-operated stores on the American market, including 22 in New York
  • Sephora is present in 35 markets with 2,700 stores
  • A $430 billion industry according to McKinsey
  • The United States will consolidate its position as the world's leading beauty market, growing from $70 billion in 2022 to around $100 billion in 2027 (McKinsey).
  • The brand contributes 20% of LVMH sales and 12% of the Ebit of the number one in luxury goods.
  • sephora is America's leading selective retailer.
  • American retailer Kohl's, which has stores in 29 states, partnered with Sephora in 2020, and they share 862 "Sephora Kohl's".

Sephora and Zalando end their partnership 09/09/2023

  • The partnership between Sephora and Zalando began in Germany in the fourth quarter of 2021.
  • The partnership was extended to Zalando's other European markets in 2022, including Italy
  • Two years after the start of the partnership, the collaboration comes to an end.
  • Sephora is a subsidiary of LVMH.
  • Sephora's aim in 2021 was to compete with Douglas (Nocibé in France), which has a greater presence in Europe.

Sephora returns to London. 28/02/2023

  • 2.700 Distribution outlets worldwide
  • Return to the British capital with a first store of over 550 square metres in the Westfield shopping center
  • The online business was rolled out in the UK in 2021 with the acquisition of Feelunique, a digital player in prestige beauty in the UK

Sephora returns to London Contents 26/02/2023

Absence from the UK market since 2006

  • Return with the opening of a London store on March 8, open seven days a week
  • - 2,700 Sephora points of sale
  • - E-commerce operational since October 2022
  • - Takeover of Feelunique in 2021
  • - Double-digit growth in UK prestige beauty sales post-Covid
  • - UK among top ten global markets for premium beauty products
  • - Beauty Hub with 26 beauty consultants
  • - Sephora's first Lip Bar

LVMH: 26% growth for selective distribution activity 27/01/2023

  • Sephora to contribute to strong growth in selective retailing by 2022
  • Total group sales: 79.2 billion euros
  • Selective Retailing sales: 14.85 billion euros
  • Sephora growth in Europe, Middle East, Southeast Asia and North America
  • Sephora-Kohl's partnership to expand store network in the United States
  • Sephora contributes to strong growth in Selective Retailing business

Sephora rolls out its e-commerce palette 22/09/2022

  • Sephora is very strong in the United States and France, but less so in the rest of Europe
  • Its competitor, the German group Douglas, leader in Europe, has exceeded one billion e-commerce sales.
  • Sephora, France's leading selective perfume retailer, is developing multiple digital solutions
  • Sephora offers some 3,000 brands via 17 platforms deployed worldwide.
  • Since the end of 2021, Sephora has offered several thousand products from 300 brands on the German Zalando website.
  • In 2021, Sephora acquired Feelunique, a British player present in several European countries, including France, with a total of 1.3 million active customers.

Sephora takes on the parapharmacy market 21/09/2022

  • Sephora is testing the sale of parapharmacy products in-store and developing this offer on its e-commerce site.
  • Sephora's offer includes products from heavyweights in the industry such as Avène, A-Derma, Biotherm, Garancia, Filorga and Nuxe.
  • Over 300 products are already available in the parapharmacy section of the Sephora website.

Advertising: Sephora shakes up the industry's creative codes | Sephora shakes up the industry's creative codes! 18/02/2020

  • According to the June EY-Parthenon survey, Sephora is the most popular beauty chain among French consumers, with 34% of them choosing Sephora, ahead of Yves Rocher (23%), Nocibé (20%) and Marionnaud (16%).
  • Sephora distributes 15,000 products from 250 brands.
  • Sephora sales approached €10 billion in 2019.

Sephora reported global sales of 610.5 billion euros in 2019 with 2,500 stores in 34 countries (frenchweb)

In 2019, Sephora plans to expand its store network in the United States with the opening of 35 new stores in 32 different cities. The United States has historically been Sephora's largest market in terms of sales. Between 2011 and 2020, Sephora opened more than 1,000 additional stores and expanded into 12 new countries

In addition, Sephora will be one of the first retailers to offer its services on Google Nest Hub, a version of Google Home with a screen that allows Sephora to offer makeup tutorials and beauty tips.

Year Turnover
2022 € 369.302.442
2021 € 81.511.506

Financial Data

DUNS: 393712286

Legal Name: SEPHORA

Address: 41 RUE YBRY , 92200 NEUILLY-SUR-SEINE

Number of employees: Entre 5 000 et 9 999 salariés (2020)

Capital: 78 256 500 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 1 468 785 917 1 343 243 313 1 690 519 820 1 626 903 587 1 591 279 385 1 449 383 859 1 377 337 363
Gross margin (€) 900 328 206 790 917 186 - 937 650 011 947 376 777 887 532 260 829 459 487
EBITDA (€) 169 405 249 101 123 856 - 211 457 787 244 568 431 236 443 405 232 016 266
Operating profit (€) 110 678 338 35 079 776 - 147 271 729 189 672 975 197 047 295 179 015 039
Net profit (€) -48 125 394 70 192 146 203 554 939 120 725 851 99 039 460 188 050 302 70 174 609
Turnover growth rate (%) 9,3 -20,5 3,9 2,2 9,8 5,2 -
Ebitda margin rate (%) 11,5 7,5 - 13 15,4 16,3 16,8
Operating margin rate (%) 7,5 2,6 - 9,1 11,9 13,6 13
Working Capital (turnover days) 28 33,3 - 25,5 13,2 19,5 25,4
Working Capital requirements (turnover days) 29,5 29 - 23,5 8,4 13,5 29,3
Net margin (%) -3,3 5,2 - 7,4 6,2 13 5,1
Added value / Turnover (%) 16,6 16,5 - 21,3 24 25,8 26,6
Wages and social charges (€) 232 570 645 232 733 960 - 232 801 281 227 204 273 214 245 207 195 511 205
Salaries / Turnover (%) 15,8 17,3 - 14,3 14,3 14,8 14,2

Company Managers:

Position First Name Last Name Age Linkedin
Président de SAS Guillaume, Yves, Marie, Joseph Motte 52

Studies mentioning this company

The perfume and fragrance market - Italy

Other companies mentioned:

The make-up market - Italy

Other companies mentioned:

The pharmacy market - France

Other companies mentioned: