Turnover: 325 million EUR (2022)

Country: France

Founded in 1986, La Vie Claire is a French chain of organic produce stores. In 1980, it was bought by Bernard Tapie with sales of 200 million francs (€30 million) from 250 stores. In 1996, it achieved sales of just €10.6 million with 120 stores. It was sold by Crédit Lyonnais (CDR) to Distriborg in 1996. Today, it is the second-largest network of specialized organic stores after Biocoop (organized on a cooperative model).By 2022, La Vie Claire will have 394 stores

News

La Vie Claire in peril: -8.7% in 2022. 10/04/2023

  • La Vie Claire sales: 8.7% decrease by 2022, to 325 million euros.
  • Number of La Vie Claire stores: around 400 by 2023.
  • Head office: based in Rhône, France.
  • Organic market growth: double-digit growth until three years ago, then 12% decline in national organic sales by 2022.
  • Inflation in the organic sector: rising inflation, due in particular to higher energy and materials prices
  • The brand is also continuing to expand with new store openings, and is exploring complementary models such as lease management or free management.

The organic sector in turmoil: Vie Claire sales down 8.7% by 2022 10/04/2023

  • -Decline in national organic sales: 12% by 2022
  • Number of La Vie Claire stores: 400
  • La Vie Claire sales in 2022: 325 million euros
  • Drop in La Vie Claire sales in 2022: 8.7%

La Vie Claire confident in its offer and concept 04/04/2023

  • La Vie Claire is the third-largest organic retailer in terms of sales, and the number 1 franchisee in its market.
  • La Vie Claire has 250 franchised stores out of a total of 380, located in mainland France, the French overseas departments and territories and a number of foreign countries.
  • La Vie Claire stores have an average size of 270 m² and are entirely eco-designed.
  • The brand is developing lease management to attract franchisees, which requires less investment and allows for independence.
  • In 2021, La Vie Claire generated sales of 360 million euros (down 8.5%).
  • The company plans to open around twenty stores in France by 2021

La Vie Claire in turmoil 30/03/2022

  • La vie Claire in dire financial straits

Financial Data

DUNS: 632000014

Legal Name: LA VIE CLAIRE

Address: 111 AV MARCELLIN BERTHELOT , 69520 GRIGNY

Number of employees: Entre 1 000 et 1 999 salariés (2021)

Capital: 19 252 660 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2017 2016 2015
Turnover 239 649 578 265 007 056 285 915 819 246 959 593 217 485 402 191 300 928 162 653 686 -
Gross margin (€) 88 079 193 102 784 297 110 272 701 93 590 560 80 762 421 71 484 664 61 581 766 -
EBITDA (€) -3 798 301 12 414 629 22 061 151 16 055 136 13 705 305 14 525 946 13 312 120 -
Operating profit (€) -13 086 354 4 262 211 12 822 212 9 349 211 7 972 569 9 557 324 9 173 284 -
Net profit (€) -14 832 141 3 382 410 7 375 987 5 645 924 5 380 439 6 088 419 5 878 800 -
Turnover growth rate (%) -9,6 -7,3 15,8 13,6 13,7 17,6 - -
Ebitda margin rate (%) -1,6 4,7 7,7 6,5 6,3 7,6 8,2 -
Operating margin rate (%) -5,5 1,6 4,5 3,8 3,7 5 5,6 -
Working Capital (turnover days) 27,6 21,3 9,8 2,8 13,8 7,5 2,3 -
Working Capital requirements (turnover days) 20,7 21,5 14,4 12,4 14,1 11,8 10,4 -
Net margin (%) -6,2 1,3 2,6 2,3 2,5 3,2 3,6 -
Added value / Turnover (%) 14,8 18,7 21,9 20,9 20,3 20,9 21,3 -
Wages and social charges (€) 38 517 783 37 848 247 39 750 348 34 324 763 30 079 783 25 690 399 21 428 739 -
Salaries / Turnover (%) 16,1 14,3 13,9 13,9 13,8 13,4 13,2 -

Company Managers:

Position First Name Last Name Age Linkedin
Membre du conseil de surveillance Alain, Noel, Jean Dutertre 68
Membre du conseil de surveillance Laurent, Jean, Paul Fiard 59
Membre du conseil de surveillance Veronique Pelen 61
Membre du conseil de surveillance Mathilde Pelen 53
Membre du conseil de surveillance Brigitte, Bernardette Brunel 65
Membre du directoire Christelle Le Hir 48
Membre du conseil de surveillance Christine Pelen 59
Membre du conseil de surveillance Hubert Jaricot 66
Membre du conseil de surveillance Stephanie, Daniele, Marie Pelen 50
Membre du conseil de surveillance Frederic, Jean, Jacques Picavet 57
Membre du conseil de surveillance Didier Merland 67
Membre du conseil de surveillance Regis Pelen 88
Membre du directoire Alexandre, Philippe, Francis Senaffe 44

Studies mentioning this company

The organic chocolate market - France

Other companies mentioned:

  • Ecotone Groupe (Alter Eco, Bjorg, Bonneterre)
  • Ethiquable
  • Jardin Bio (Léa Nature)
  • Cémoi (Sweet Products)
  • Biocoop
  • Biomonde
  • La vie Claire
  • Ferrero
  • Lindt & Sprungli
  • Mondelez
  • Jean Louis Boyère Vijaya
  • Vahiné (McCormic France)
  • Kaoka
  • Ombar
  • Moulin Meckert (Moulin des Moines)
  • Nestlé Groupe
  • Mars Group
  • Les Biolonistes
  • Rapunzel
The organic coconut oil market - France

Other companies mentioned:

  • Tantuco Enterprises
  • Greenville Agro Corporation
  • Samar Coco Products
  • Primex Coco
  • SC Global Coco Products
  • Naturalia
  • Biocoop
  • La vie Claire
  • Aroma Zone
  • Emile Noël Huilerie
  • Bioplanete Huilerie Moog
  • Cottage (Panther groupe)
  • Ladrôme
  • Natessance Léa Nature
The gluten-free food market - France

Other companies mentioned:

  • Nutrition & Santé Groupe
  • ABCD Nutrition
  • Dr Schär
  • La vie Claire
  • Biscuiterie de Provence
  • Ekibio (Groupe Lea Biodiversité)
  • Bio c' Bon
  • Allergoora
  • Nature & Cie
  • Barilla
  • Aglina Paradeigma
  • Soreda Diet - BioRévola
  • Céliane
  • Genius Gluten Free
  • Jardin Bio (Léa Nature)
  • Le Pain des Fleurs
  • Ekibio - Ma Vie Sans Gluten
  • Max de Génie
  • No Gluten Pro - Allergonline
  • Noglu
  • Valpiform - Nutrition et Santé groupe
The organic fruits and vegetables market - France

Other companies mentioned:

  • Bio c' Bon
  • Biocoop
  • Naturalia
  • La vie Claire
  • Olga Groupe (Triballat Noyal)
  • Agrial Coopérative Primeal
  • Priméale Agrial
  • Markal
  • Ekibio Priméal
  • Ekibio (Groupe Lea Biodiversité)
  • Carrefour Groupe
  • Auchan groupe
  • E.Leclerc
  • Casino Groupe
  • Les Commis
  • Potager City
  • Côteaux Nantais
  • La Fourche
  • Pomona Groupe
  • Le Saint Réseau
The greengrocer's market - France

Other companies mentioned:

  • E.Leclerc
  • SAPAM
  • Carrefour Bio
  • Terroirs d'Avenir
  • La vie Claire
  • Les Comptoirs de la Bio
  • Casino Groupe
  • Auchan groupe
  • Grand Frais (Prosol)
  • Potager City
  • La Ruche Qui Dit Oui (Equanum)
The breakfast cereal market - France

Other companies mentioned:

  • Kellogg’s
  • Bjorg (Ecotone)
  • Jordans
  • Nestlé Groupe
  • Quaker Oats Company (Pepsico Group)
  • Chabrior (ITM Intermarché)
  • General Mills
  • Grillon d'Or
  • Joseph Favrichon
  • La vie Claire
  • Terres et Cereales (Céréceco)
  • Verival
  • Dailycer
The apple market - France

Other companies mentioned:

  • La vie Claire
  • Bio c' Bon
  • Naturalia
  • Biocoop
  • Auchan groupe
  • Casino Groupe
  • E.Leclerc
  • Carrefour Groupe
  • Innocent
  • Joker (Eckes Granini France)
  • Tropicana
  • Andros Groupe
  • Materne (Bel groupe)
  • Charles & Alice
  • Innatis Developpement
  • Blue Whale
The citrus market - France

Other companies mentioned:

  • Agrial Coopérative Primeal
  • Carrefour Groupe
  • Auchan groupe
  • E.Leclerc
  • Eurogroup Consulting
  • Andros Groupe
  • Tropicana
  • Joker (Eckes Granini France)
  • Innocent
  • Biocoop
  • Naturalia
  • Bio c' Bon
  • La vie Claire