Turnover: 325 million EUR (2022)
Country: France
Founded in 1986, La Vie Claire is a French chain of organic produce stores. In 1980, it was bought by Bernard Tapie with sales of 200 million francs (€30 million) from 250 stores. In 1996, it achieved sales of just €10.6 million with 120 stores. It was sold by Crédit Lyonnais (CDR) to Distriborg in 1996. Today, it is the second-largest network of specialized organic stores after Biocoop (organized on a cooperative model).By 2022, La Vie Claire will have 394 stores
News
La Vie Claire in peril: -8.7% in 2022. 10/04/2023
- La Vie Claire sales: 8.7% decrease by 2022, to 325 million euros.
- Number of La Vie Claire stores: around 400 by 2023.
- Head office: based in Rhône, France.
- Organic market growth: double-digit growth until three years ago, then 12% decline in national organic sales by 2022.
- Inflation in the organic sector: rising inflation, due in particular to higher energy and materials prices
- The brand is also continuing to expand with new store openings, and is exploring complementary models such as lease management or free management.
The organic sector in turmoil: Vie Claire sales down 8.7% by 2022 10/04/2023
- -Decline in national organic sales: 12% by 2022
- Number of La Vie Claire stores: 400
- La Vie Claire sales in 2022: 325 million euros
- Drop in La Vie Claire sales in 2022: 8.7%
La Vie Claire confident in its offer and concept 04/04/2023
- La Vie Claire is the third-largest organic retailer in terms of sales, and the number 1 franchisee in its market.
- La Vie Claire has 250 franchised stores out of a total of 380, located in mainland France, the French overseas departments and territories and a number of foreign countries.
- La Vie Claire stores have an average size of 270 m² and are entirely eco-designed.
- The brand is developing lease management to attract franchisees, which requires less investment and allows for independence.
- In 2021, La Vie Claire generated sales of 360 million euros (down 8.5%).
- The company plans to open around twenty stores in France by 2021
La Vie Claire in turmoil 30/03/2022
- La vie Claire in dire financial straits
Financial Data
DUNS: 632000014
Legal Name: LA VIE CLAIRE
Address: 111 AV MARCELLIN BERTHELOT , 69520 GRIGNY
Number of employees: Entre 1 000 et 1 999 salariés (2021)
Capital: 19 252 660 EUR
Financial Data:
| Year | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|
| Turnover | 239 649 578 | 265 007 056 | 285 915 819 | 246 959 593 | 217 485 402 | 191 300 928 | 162 653 686 | - |
| Gross margin (€) | 88 079 193 | 102 784 297 | 110 272 701 | 93 590 560 | 80 762 421 | 71 484 664 | 61 581 766 | - |
| EBITDA (€) | -3 798 301 | 12 414 629 | 22 061 151 | 16 055 136 | 13 705 305 | 14 525 946 | 13 312 120 | - |
| Operating profit (€) | -13 086 354 | 4 262 211 | 12 822 212 | 9 349 211 | 7 972 569 | 9 557 324 | 9 173 284 | - |
| Net profit (€) | -14 832 141 | 3 382 410 | 7 375 987 | 5 645 924 | 5 380 439 | 6 088 419 | 5 878 800 | - |
| Turnover growth rate (%) | -9,6 | -7,3 | 15,8 | 13,6 | 13,7 | 17,6 | - | - |
| Ebitda margin rate (%) | -1,6 | 4,7 | 7,7 | 6,5 | 6,3 | 7,6 | 8,2 | - |
| Operating margin rate (%) | -5,5 | 1,6 | 4,5 | 3,8 | 3,7 | 5 | 5,6 | - |
| Working Capital (turnover days) | 27,6 | 21,3 | 9,8 | 2,8 | 13,8 | 7,5 | 2,3 | - |
| Working Capital requirements (turnover days) | 20,7 | 21,5 | 14,4 | 12,4 | 14,1 | 11,8 | 10,4 | - |
| Net margin (%) | -6,2 | 1,3 | 2,6 | 2,3 | 2,5 | 3,2 | 3,6 | - |
| Added value / Turnover (%) | 14,8 | 18,7 | 21,9 | 20,9 | 20,3 | 20,9 | 21,3 | - |
| Wages and social charges (€) | 38 517 783 | 37 848 247 | 39 750 348 | 34 324 763 | 30 079 783 | 25 690 399 | 21 428 739 | - |
| Salaries / Turnover (%) | 16,1 | 14,3 | 13,9 | 13,9 | 13,8 | 13,4 | 13,2 | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Membre du conseil de surveillance | Alain, Noel, Jean | Dutertre | 68 | |
| Membre du conseil de surveillance | Laurent, Jean, Paul | Fiard | 59 | |
| Membre du conseil de surveillance | Veronique | Pelen | 61 | |
| Membre du conseil de surveillance | Mathilde | Pelen | 53 | |
| Membre du conseil de surveillance | Brigitte, Bernardette | Brunel | 65 | |
| Membre du directoire | Christelle | Le Hir | 48 | |
| Membre du conseil de surveillance | Christine | Pelen | 59 | |
| Membre du conseil de surveillance | Hubert | Jaricot | 66 | |
| Membre du conseil de surveillance | Stephanie, Daniele, Marie | Pelen | 50 | |
| Membre du conseil de surveillance | Frederic, Jean, Jacques | Picavet | 56 | |
| Membre du conseil de surveillance | Didier | Merland | 67 | |
| Membre du conseil de surveillance | Regis | Pelen | 88 | |
| Membre du directoire | Alexandre, Philippe, Francis | Senaffe | 44 |
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