Turnover: 1.2 billion EUR (2021)

Country: France

  • La Redoute is an e-commerce company specializing in ready-to-wear and home decoration
  • La Redoute is the 2ᵉ largest seller of women's clothing and the 3ᵉ largest seller of household linen in France.
  • Its e-commerce site www.laredoute.com is France's leading clothing and home furnishings site
  • The company generates 30% of its sales outside France
  • A former subsidiary of Redcats Group, Groupe Kering (formerly PPR) since 1994, La Redoute was sold to its managers, Nathalie Balla and Eric Courteille, in June 2014.
  • The company was acquired by Galeries Lafayette


La Redoute makes home and decoration its center of gravity 24/11/2023

  • Ready-to-wear sales in France have been declining for almost 15 years.
  • The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
  • Vinted is the second most visited e-commerce site in France.
  • During the Covid pandemic, consumers renewed their interest in home decoration.
  • La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
  • La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
  • Six new points of sale will be added to the 60 existing in Switzerland and Italy
  • 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
  • La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
  • La Redoute accounts for around a quarter of home linen sales in France.
  • La Redoute develops its marketplace

La Redoute launches its second-hand marketplace 12/10/2023

  • La Redoute sales volume in 2022: €1.07 billion, -8% vs. 2021 and +21% vs. 2019
  • Average number of products for sale on the site: 800,000
  • Proportion of sales generated by the company's own offerings: 75% (of which 15% via purchased brands and 25% via the marketplace)
  • International share of sales: 35%
  • Weight of physical retail: 5%
  • Number of stores: 11 (6 AMPM and 5 La Redoute Intérieurs)
  • Number of corners: 47 (24 AMPM and 23 La Redoute Intérieurs)
  • Number of employees: 2,000 (including 1,400 in France) Budget invested in technology between 2022 and 2027: €100m
  • La Redoute, through its La Reboucle site, presents second-hand products selected by the platform and its partners
  • The La Redoute site attracts around 12 million unique visitors a month.

Furniture: AMPM adjusts its catalog to raise its profile 05/07/2023

  • The collection of artists' works to be launched this autumn by furniture brand AMPM involves the collaboration of six designers.
  • La Redoute, of which AMPM is a furniture and decoration brand, generates 70% of its sales volume from the home sector.
  • AMPM furniture prices generally range from 900 to 1,200 euros
  • Following the rise in raw material prices, AMPM increased the prices of its products by 8% last year
  • AMPM has all its sofas made in Europe, and its bedding range is made in France.
  • Over 21% of AMPM's products come from France, and a total of 60% are of European origin.
  • The AMPM brand is sold online, in six branded boutiques and in 25 corners at Galeries Lafayette.

La Redoute focuses on the international market to boost sales. 03/10/2022

  • Controlled by Galeries Lafayette
  • La Redoute has achieved sales of 1 billion euros by 2021, 1.2 billion including its marketplace, and 100 million euros in profit
  • 10 million active customers
  • Ambition to double sales within four or five years
  • Foreign sales: 40% of sales within four or five years, compared with 30% today

La Redoute enters a new era 17/03/2022

  • Galeries Lafayette, principal shareholder of La Redoute since 2018, takes 100% control of the company
  • The Balla-Courteille duo, at the helm of the ex-merchandise retailer for eight years, makes way for a new CEO
  • The business model is based on a balance between the web (90% of sales) and stores (10%)
  • 15 stores for its two home furnishings brands: AMPM (10 stores) and Redoute Intérieurs (5 stores),
  • Household linen collections ranging from discount to very high-end.
  • Objective: double the number of stores in France

Studies mentioning this company

> Besoin de plus d'information sur cette entreprise (SWOT, PESTEL, son marché) ? Demandez à SectorGPT (gratuit)


Ask Sector-GPT  

Sector-GPT est la première IA dédiée aux informations sectorielles.