Turnover: 4.395 billion EUR (2022)
Country: France
Bricorama is a French supermarket chain specializing in DIY, founded in 1975. The stores sell DIY, pet supplies, home furnishings and building materials. It belongs to the Mousquetaires group through its subsidiary ITM Equipement de la maison, which also includes the Bricomarché, Bricocash and Baktor banners. Together, they generate annual sales of over 4 billion euros. Bricorama has over 131 stores in France.
News
Why Bricomarché, Bricorama and Bricocash are opening up to franchising 21/05/2024
- - The number of existing Bricorama franchises: 34
- - The year the Bricorama network was acquired: 2017
- - Sales growth since 2018: 60%
- - Market share in 2018: around 10%
- - Current market share: around 15%
- - Sales in 2023 for ITM Equipement de la maison: 3.4 billion euros
Closure of five Bricorama stores 14/11/2023
- Takeover of Bricorama by ITM Equipement de la maison (Mousquetaires group) almost six years ago.
- The targeted stores are located in Meaux (77), Colombes (92), Saint Germain-lès-Arpajon (91), Belfort (90) and Guilherand-Granges (07).
- In 2018, when Bricorama was taken over, 170 stores were part of the transaction.
- Six years later, only 106 Bricorama outlets remain.
- In 2020, there were 131 Bricorama stores.
Do-it-yourself: Les Mousquetaires group formalizes acquisition of Tridôme 08/10/2023
- Ten DIY stores and three garden centres
- 600 employees
- 150 million euros sales incl. VAT
- Sales in 2022 for ITM Equipement de la maison: 3.318 billion euros
- Number of ITM Equipement de la Maison stores in France (at December 31, 2022): 474 Bricomarché, 119 Bricorama, 49 Brico Cash
- Over 15% total market share for ITM Equipement de la maison.
- Market share data in 2021: Adeo 44.6%, Kingfisher 26.1%, ITM 14.1%, Mr.Bricolage 8.5%
Financial Data
DUNS: 406680314
Legal Name: BRICORAMA FRANCE
Address: 3 BD JACQUES CHIRAC , 94350 VILLIERS-SUR-MARNE
Number of employees: Entre 1 000 et 1 999 salariés (2020)
Capital: 18 442 241 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|
| Turnover | 180 791 559 | 347 986 000 | 410 149 000 | 462 179 000 | 469 307 210 | 479 603 165 |
| Gross margin (€) | 82 427 596 | 131 562 000 | 169 021 000 | 197 245 211 | 202 658 350 | 203 586 515 |
| EBITDA (€) | -26 565 086 | -12 586 000 | -439 000 | 21 397 018 | 22 498 702 | 24 054 636 |
| Operating profit (€) | -32 622 325 | -28 121 000 | -8 620 000 | -26 748 965 | 4 906 868 | 14 073 052 |
| Net profit (€) | -28 598 440 | -29 889 000 | 1 696 000 | -60 618 000 | 23 876 353 | 14 553 265 |
| Turnover growth rate (%) | -48 | -15,2 | -11,3 | -1,5 | -2,1 | -2,6 |
| Ebitda margin rate (%) | -14,7 | -3,6 | -0,1 | 4,6 | 4,8 | 5 |
| Operating margin rate (%) | -18 | -8,1 | -2,1 | -5,8 | 1 | 2,9 |
| Working Capital (turnover days) | 140,5 | 93,4 | 108,8 | 113 | -28,8 | -35,5 |
| Working Capital requirements (turnover days) | 84,5 | 69,8 | 79,5 | 97,8 | 90,8 | 91,3 |
| Net margin (%) | -15,8 | -8,6 | 0,4 | -13,1 | 5,1 | 3 |
| Added value / Turnover (%) | 7,8 | 15,1 | 17,2 | 21,5 | 22,6 | 21,1 |
| Wages and social charges (€) | 40 439 642 | 58 476 000 | 78 319 000 | 84 847 906 | 87 881 038 | 81 101 977 |
| Salaries / Turnover (%) | 22,4 | 16,8 | 19,1 | 18,4 | 18,7 | 16,9 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Laurent, Jean-Pierre | PUSSAT | 53 | |
| Commissaire aux comptes suppléant | Philippe | ROUER | 74 |
Studies mentioning this company
The pet market - France
Other companies mentioned:
- Animalis
- Zoo Plus
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Truffaut
- Jardiland (Groupe Teract)
- Dalma
- Botanic
- Pets at Home
- Nestlé Purina Petcare
- Mars Petcare
- Royal Canin (Mars Petcare)
- Santé Vet - Vetassur
- Tomojo
- Acheel
- Zolux
- La Compagnie des Animaux
- Zoovet
- Topzoo
- Maxi Zoo France (groupe Fressnapf)
- Zoomalia
- Bitiba France (Zooplus)
- Zooplus
- MSD Santé Animale France (Merck)
- Ceva Santé Animale
- Nutréa Nutrition Animale NNA
- Eizhy
The industrial glues and adhesives market - France
Other companies mentioned:
- 3M France
- Arkema Adhesives
- Sika
- H.B. FULLER
- Henkel
- Bostik
- Leroy Merlin France (Adeo)
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Mr. Bricolage
- Gorilla Glue
- Ardemat
- Foresa France
The DIY market - France
Other companies mentioned:
- Leroy Merlin France (Adeo)
- Castorama France (Kingfisher)
- BigMat
- Lapeyre
- Mr. Bricolage
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Brico Dépôt
- Gedex Gedimat Gedibois
- Bricolex
- ManoMano
- Point P (Saint-Gobain Groupe)
- Bricoman
- TOUT FAIRE
- Descours et Cabaud
- La Plateforme du Bâtiment (Saint-Gobain Groupe)
- Chausson Matériaux
- BHV Exploitation
- Espace Emeraude
- Dompro
- Cofaq
- Ardea groupe - Onyx
- Qérys (Bricodeal -Torro)
- Brico Privé
- Briconord
- Briconord
The gardening market - France
Other companies mentioned:
- Leroy Merlin France (Adeo)
- Castorama France (Kingfisher)
- Jardiland (Groupe Teract)
- VillaVerde
- Gamm Vert (Teract Groupe)
- Truffaut
- Delbard (Teract groupe)
- Botanic
- Honda Manufacturing France
- Teract (Invivo Retail)
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Kingfisher (Castorama, Bricodépot, KingFisher , Screwfix)
- Florentaise
- Espace Emeraude
- VoltR
- Irrijardin
- Point Vert
- Willemse France
- Jardineries du Terroir
- Nature et Découvertes
- Floralux
- Rustica (Media Participations)
- Evergreen Garden Car - Love the Garden
- Rouchette
- Burgermeister Groupe
- Villa Verde
- Emeraude Création
The interior design market - France
Other companies mentioned:
- Ikea France
- Conforama France
- BUT International
- Gifi France
- Maisons du Monde
- Casa France
- Centrakor Stores
- home24
- Vente-unique.com
- La Redoute AMPM
- Made.com
- Habitat France
- La Foir'Fouille
- Le Marché aux Affaires
- Action France
- Alinéa
- Castorama France (Kingfisher)
- Leroy Merlin France (Adeo)
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Stokomani (Zouari Groupe)
- Tikamoon
- Gautier Meubles
- Maison Thevenon
- Boconcept
- Roche Bobois Groupe
- Petite Friture
- Poterie de la Madeleine Anduze
- Sarah Lavoine Maison
- Zanotta (Cassina, Haworth Lifestyle Design Group)
- Cassina (Haworth Lifestyle Design Group)
- Knoll
- JJA Groupe
- EK France
- Silvera Design
- Pinton Ateliers
- Tissus des Ursules
- Manufacture de Meubles d'Argentat - Pierre Yovanovitch
- B&M France
- Hema
- Maxi Bazar (Zouari Groupe)
- Normal
- Noz Arrivages
- Roger Pradier
The building materials market - France
Other companies mentioned:
- Saint-Gobain Distribution Bâtiment
- Chausson Matériaux
- Larivière
- LITT Diffusion (SIG Groupe)
- TOUT FAIRE
- K Line (Liébot groupe)
- Rector Lesage
- Tecnomat
- Herige (ex VM Matériaux)
- Lapeyre
- Descours et Cabaud
- Saint-Gobain Groupe
- Vinci Groupe
- Lafarge (Holcim Groupe)
- Leroy Merlin France (Adeo)
- Castorama France (Kingfisher)
- Mr. Bricolage
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Brico Dépôt
- Terreal Groupe (Wienerberger Group)
- Alkern Groupe
- Carrières de la Vallée Heureuse
- Gedex Gedimat Gedibois
- Lhoist Groupe
- La Plateforme du Bâtiment (Saint-Gobain Groupe)
- Point P (Saint-Gobain Groupe)
- Bricoman
- Vandersanden
- Eiffage Construction Habitat
- STO Group
- Plattard
- SAMSE Groupe
- Dompro
- Maison Bleue Beton
- Stradal (CRH Group)
- GCP Applied technologies (Saint-Gobain Groupe)
- Chryso (Saint-Gobain Groupe)
- Chryso (Saint-Gobain Groupe)
- Chryso (Saint-Gobain Groupe)
The garden furniture market - France
Other companies mentioned:
- Ikea Group
- Conforama France
- Adeo Groupe
- La Redoute AMPM
- InVivo
- Kingfisher (Castorama, Bricodépot, KingFisher , Screwfix)
- Jardiland (Groupe Teract)
- Truffaut
- Hespéride (Meubles De Jardin Design)
- Pro Loisirs
- Fermob
- Silvadec
- Au Jardin de Chloé
- Ozalide
- Sklum
- Lafuma Mobilier
- Grosfillex
- Unopiu
- JJA Groupe
- Burger Groupe - Jardipolys
- Gamm Vert (Teract Groupe)
- Botanic
- BUT International
- Maisons du Monde
- Mr. Bricolage
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Forest Style
The carpet and rug market - France
Other companies mentioned:
- Balsan (Belgotex International)
- Belysse Group (Modulyss)
- Lano Carpet Solutions
- Sit In Sud (Radici)
- Tarkett Groupe
- TecSOM
- Ege Carpets France (Ege Carpets)
- Leroy Merlin France (Adeo)
- Weldom (Adeo)
- Castorama France (Kingfisher)
- Brico Dépôt
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Mr. Bricolage
The building valves market - France
Other companies mentioned:
- Comap
- Hansgrohe Wasselonne
- Watts Industries France
- Distribution Sanitaire Chauffage Saint-Gobain
- Richardson
- Téréva
- Leroy Merlin France (Adeo)
- Castorama France (Kingfisher)
- Brico Dépôt
- Hervé Thermique groupe
- Proxiserve
- MCI
- Cedeo
- Bricoman
- Bricolex
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Mr. Bricolage
- Descours et Cabaud
- Huot
- Sopal