French market for men's shavers worth around €300 million The global market for men's shavers has been growing steadily, with a forecast annual growth rate of 7% between 2024 and 2033. In 2023, the market is valued at $26.83 billion. Europe currently dominates the market with a 26.2% share, but Asian markets, particularly India and China, are developing rapidly, with an average annual growth rate of 11% to 2031. The market comprises three segments: clippers, electric shavers and wet shavers. Procter & Gamble, which owns brands such as Gillette, Venus and Braun, dominates over 60% of the global market. More than half of French men have abandoned their usual daily shave. Men over 45 are also increasingly opting for the bearded look. Shaving is increasingly seen as part of a grooming routine, with the adoption of products such as préras, aftershaves and beard oils. The shaving preparations segment is valued at between 80 and 85 million euros, with an increase of around 35% in four years.
