The sports betting market - Italy

The global sports betting market has demonstrated significant growth trends, with projections estimating it to reach $182.12 billion by 2030, advancing at a CAGR of 10.2% from 2022. In 2020, the onset of the COVID-19 pandemic had an adverse impact on the industry due to the widespread cancellation of sports events, leading to a sharp decline in traditional betting activities. However, this period also saw a surge in online sports betting and e-Sports, driven by an increase in digital engagement and the resumption of sports events. Italy, as the fourth-largest market for sports betting, experienced a 1% decline in market value in 2020, but it rebounded with a substantial 20% growth in 2021. Online platforms like Bet365, Snai, and Planetwin365 secured significant market shares, with Bet365 leading at 13.9%. The Italian market alone generated a revenue of around €2.2 billion in 2021. The sports betting landscape in Italy is heavily regulated, with operators requiring a license from the Customs and Monopolies Agency and adhering to a tax of 24% on gross gaming earnings. Soccer remains the most popular sport for betting in Italy, with a betting volume of €11.84 billion in 2021. The geographical distribution of sports betting centers is widespread, with Campania at the forefront with 1,925 facilities. Despite regulatory challenges and market fluctuations due to the pandemic, the industry's rapid adaptation to online platforms and emerging trends in e-Sports hint at a future with robust growth potential..Italian Sports Betting Market: Trends, Preferences, and Demographics The Italian sports betting market has been showing a dynamic profile, with significant growth and consumer engagement in the online sector. Soccer remains the preferred sport for betting, taking a substantial slice of the market share. In recent years, there has been a marked shift toward online betting, which has become the predominant channel for about one in three players. Amidst this trend, Gen Z appears to be more inclined towards the instant gratification of games like Scratch & Win, despite sports betting representing a considerable interest in this demographic. As the country recovers from the pandemic, the market has witnessed a commendable CAGR of about 9% from 2017 to 2021, with the sector ballooning to a value between 2 and 2.5 billion euros. This resurgence in interest is perhaps due to a pent-up desire from consumers to engage in betting activities after a year mostly devoid of live sporting events. Notably, the central part of Italy dominates the sports betting landscape, contributing to nearly half of the bets placed, followed at a distance by the Northwest. Demographically, the players in the 25-55 age bracket constitute the core, with males predominately placing bets. Interestingly, the Italian market is substantial on a global scale, accounting for 10% of the European sports betting market size and is positioned as the fourth largest globally. The burgeoning sector of e-Sports has not gone unnoticed, experiencing a steadfast growth. This niche is anticipated to become an influential segment in the near future with professional video game events drawing parallels to the competitiveness of traditional sports. In terms of regulations, companies are required to navigate through a structured process to gain licensure from the Customs and Monopolies Agency, ensuring compliance with Italian tax authorities. This regulation is crucial for maintaining a legal market and facilitating the opening of new betting centers, which require a Public Safety License and adherence to other administrative protocols. The Italian sports betting scene is crowded with major players, such as SNAITECH S.P.A., generating turnover far exceeding half a billion euros. These leading companies, alongside a robust online platform presence, are contributing significantly to the market's vibrant activity. In sum, Italy's sports betting market presents a landscape of fervent activity, particularly online, with a demographic skew toward mature, male bettors. The preference for soccer betting is evident, although e-Sports is surging ahead as a promising segment. Though the pandemic took its toll, the market has since recovered strongly, indicating a healthy appetite.### Leading Contenders in Italy's Vibrant Sports Betting Scene Italy's sports betting landscape is a competitive field dotted with several major companies that have established strong presences and reputations. At the forefront of the industry is **Snaitech S.P.A.**. Known for their innovation and extensive betting options, Snaitech continues to dominate the market, offering bettors a wide array of sports and live betting opportunities. Their success is reflected in their widespread popularity and substantial market share. Not far behind is **SISAL Entertainment S.P.A.**, another household name among Italian sports bettors. SISAL's enduring appeal can be attributed to their reliable customer service, competitive odds, and a secure betting environment, which have all contributed to their longevity and customer loyalty in the market. Catching up to the leaders is **Eurobet Italia S.R.L. Unipersonale**, which has carved out its niche by emphasizing user experience and betting technology. Eurobet has been proactive in adapting to bettor preferences, offering a seamless mobile betting experience and an array of markets on both popular and niche sports. **Lottomatica**, on the other hand, has expanded its reach through an extensive network of betting outlets, establishing a formidable terrestrial presence that complements its online offerings. Their convenience and accessibility have made them a go-to for many Italian bettors who prefer an in-person betting experience. Online platforms like **Sportbet S.R.L.** and **Bwin Italia S.R.L.** have added a dynamic edge to the Italian sports betting ecosystem. These platforms cater to the digital-savvy bettor, bringing innovation and a digital-first approach to the industry. With strong marketing strategies and user-friendly interfaces, they continue to capture a significant portion of the online betting sector. Operating on a slightly smaller scale, yet still significant, are companies like **Admiral Sport Srl** and **Betpremium**. These medium-sized operators have found success by targeting niche segments of the market and providing bespoke services that cater to specific needs of discerning bettors. With each company offering its unique advantages—from comprehensive sports selections and advanced betting platforms to outstanding customer service—the competition among these key players continues to spur growth and innovation in the Italian sports betting market. Whether through bricks-and-mortar establishments or cutting-edge online platforms, these market leaders are shaping the future of sports betting in Italy.

Informazioni

• Pagine : 30 pags
• Formato : Versione PDF e digitale
• Ultimo aggiornamento : 23/01/2023

Dettaglio degli aggiornamenti

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Riepilogo ed estratti

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• Principali operatori di scomesse sportive per quote di mercato
• I ricavi lordi di gioco (GGR) delle scommesse sportive online
• Città italiane con i maggiori ricavi lordi da gioco (GGR) - scommesse online
• Città italiane con i maggiori ricavi lordi da gioco (GGR) - scommesse fisiche
• Dimensioni del mercato delle scommesse sportive in Italia
• Il mercato globale delle scommesse sportive
• I giochi d'azzardo più popolari - canale offline
• I giochi d'azzardo più popolari - canale online
• Scommesse sportive per macro area
• Età degli scommettitori
• Genere degli scommettitori
• Il mercato degli eSports in Italia
• Importo puntato per le scommesse sportive per tipologia di sport
• Punti vendita scommesse per aziende
• Principali aziende di scommesse sportive per fatturato

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