The hairdressing market - Italy

The global hair salon industry, part of the vast beauty market, has endured challenges posed by the COVID-19 pandemic. In 2020, Italy’s hairstyling sector, representing 4.5% of the country's total cosmetics market, witnessed a sharp decline of 16.5%, translating to a loss of €170 million due to enforced closures and lockdowns. However, recovery signs emerged in 2021 as Italian hairdressing and beauty treatment services turnover rose to €6.34 billion, marking an 8.5% increase since 2017. Despite the pandemic, the global hairdressing salon market displayed resilience with a 2021 valuation of $50,000 million and a projected CAGR of 1.42% aiming for $54,400 million by 2027. Meanwhile, household spending on hairdressing services in Italy dropped notably from €41.32 in 2017 to €29.7 in 2022, illustrating altered consumer behavior during the pandemic. The market is characterized by a high percentage of sole proprietorships, small-scale enterprises, and employs unique marketing strategies, like AI-driven virtual hair trials, to regain momentum. Demand for organic hair care products also rose, reflecting shifting consumer preferences toward natural beauty solutions.

Market Trends in the Italian Hair Salon Industry

The Italian hair salon sector, a significant contributor to the Made in Italy beauty domain, is exhibiting notable market trends that have evolved over recent years. Despite the challenging times marked by the COVID-19 pandemic, the industry's resilience and adaptability have shone through, with recovery signs evident since 2021. As part of the cosmetics market, hair salons represent approximately 4.5 percent of the total, illustrating their importance within the overall market. The demand for hair salon services has seen some fluctuation, influenced by several external factors. In the pre-pandemic era, monthly household expenditure on hairdressing services was notably higher. However, this spending saw a decrease of nearly 28 percent when comparing figures between 2017 and 2022, particularly during the pandemic years. Nonetheless, there was an attempt to bounce back with a 15.5 percent spending increase in 2021, followed by a subsequent drop in 2022. Focusing on geographical distribution, households in northern Italy tend to spend more on hairdressing services monthly, averaging between €28 and €31. In contrast, central Italy and southern regions, including the islands, hover around the same range, showing less variance between the areas. When examining consumer preferences, an emerging trend is the growing interest in organic hair products. These products, free from potentially harmful chemicals like petrolatum, silicones, or parabens, cater to a market segment looking for natural and less aggressive hair care options. In terms of market dynamics, the industry is characterized by a vast majority of small-scale operators, with sole proprietors dominating the landscape at over 80 percent. These small businesses form the backbone of the market, meeting diverse customer needs from various demographics. Enterprises maintaining a workforce sized between one and two employees, including the owner, constitute almost 60 percent, demonstrating the prevalence of smaller establishments in the sector. Another trend that stands out in the market is the adoption of advanced technology and marketing strategies. Artificial intelligence is spearheading this digital transformation, offering hair salons innovative tools for virtual hair cut simulations, personalized recommendations, and even AI-driven chatbots for enhanced customer engagement. The supply side of the market is equally diverse, with a significant number of hair salons relying on representatives for their cosmetic product needs. However, there's a noticeable shift towards e-commerce, with nearly 5 percent of hair salons sourcing their products via online channels, reflecting a digitization trend in the supply chain. The Italian hair salon market.

Prominent Forces Shaping the Italian Hair Salon Scene

Italy's hair salon scene is diverse and replete with players whose skill, creativity, and business acumen help shape the dynamic world of hairstyling and beauty treatments. These range from esteemed hair artists and chic salon franchises to innovative platforms that connect customers with beauty services. Let's delve into some of the noteworthy names that are at the forefront of this industry, each contributing distinctively to the market's vibrancy.

Uala stands prominent as a reputable platform known for curating a collection of the finest hairstyling salons as well as beauty and aesthetic centers across Italy. The network is lauded for its rigorous award system that bestows prestigious acknowledgments like the Gold Diamonds, recognizing excellence in hair artistry, customer service, and salon ambience.

In the category of Three Gold Diamonds, centers like Alessandro Gesuita's Studio, Zappa Hair & Beauty by Carmelo Zappa, and I Didier Company of Beauty helmed by Charlie Didier are emblematic of luxury and opulence in hairstyling. They have carved niches for themselves not just in their respective cities but in the country's fashion narrative as well. Atelier Davide Diodovich and Rossano Ferretti in Parma represent the pinnacle of hair artistry, reflecting the perfect blend of tradition and modernity in hair fashion.

Salons awarded with Two Golden Diamonds are no less impressive in their quest for stylistic perfection and customer satisfaction. Spots like Antica Tintoria Lungarno in Florence breathe historical charm into their service, while Bartorelli in Rome and Contesta Rock Hair across Rome and Florence offer a hip and edgy twist to conventional hairstyling approaches.

Those honored with A Golden Diamond bring an essence of diversity to this mix. For instance, Pruno Hair Beauty in Rome exemplifies tailored beauty experiences, while Adler Spa Dolomites marries the indulgence of a spa with top-tier hair care. Alessia Solidani carries a reputation in Rome for trendsetting hairstyles, and Ligè Hairdressers in Perugia dazzles with its innovative techniques. 

Informazioni

• Pagine : 30 pags
• Formato : Versione PDF e digitale
• Ultimo aggiornamento : 23/01/2024

Riepilogo ed estratti