The sports coaching market - Portugal

1.1 Definition and scope of study

Coaching refers to the practice of providing personalized support to the client who, in turn, must achieve a goal Training is traditionally associated with sport although there are several areas that can be "improved", such as the personal or professional sphere.

For the most common type of training, sport, it is possible to combine it with fitness instructors or personal trainers. Although the definition of coaching is slightly different from that of a trainer.

Although the market for sports support is currently difficult to estimate at the global level (sports support networks are generally local or national), it can be noted that the market is concentrated in the richest regions of the world, namely Western Europe, North America and Oceania. It is also in these regions that the he link between health and the practice of a sport activity is the most well-known.

Thanks to the emergence of new applications training, performance measurement technologies and new modes of sports education, the profession of sports coach is evolving and offers more personalized services.

This technological context also affects the demand for sports coaching in Portugal. If on the one hand the offer evolves with the technology, on the other hand it makes the market more competitive, with several sites that allow to compare the price and quality of the services provided . Finally, with increasingly cheaper sports halls In addition, consumers have more resources to invest in a framework that can complement their sporting activities.