The sanitaryware market in France

In France in 2024, shower trays and the shower area account for 25% of bathroom manufacturers’ sales, or €531m (−2.9%), according to AFISB and Coédis cited by Batiweb. Toilets weigh 23% of the market, down 3.4%, and the wall-hung toilet takes 40% of volumes and 70% of value. The bath area falls 9.3%, even though 400,000 bathtubs are still sold in France every year.

Yes, heavily. According to Eurostat, France imported €263.5m of ceramic sanitary fixtures in 2025, against €310.1m in 2023, or 15% less, while its exports fell from €69.5m to €52.6m. China is the top supplier with €52.5m, or 20% of the total, ahead of Turkey, Spain and Germany (about €29m to €30m each).

The French sanitaryware market is dominated by European groups. Geberit, owner of the Allia and Porcher brands, generates about CHF 200m in France and saw its activity there fall by about 2% in 2025, according to Batiweb. Villeroy & Boch, which took over Ideal Standard, and Kohler (Jacob Delafon) are also very present. National production is shrinking: at Bischwiller, Duravit started cutting 193 jobs in 2024 to keep only resin.

The French sanitaryware market is shifting from the bathtub to the shower and from the floor-standing toilet to the wall-hung toilet. In 2025, shower trays and screens limit their decline to 2%, while wall shower panels grow by more than 20%, according to the Syndicat de la salle de bains cited by Batiweb. At Geberit, wall-hung toilets account for 35 to 40% of toilets sold in France. Price increases are announced for 2026.

In part. The Agence nationale de l’habitat (Anah, the French housing agency) funded the adaptation of 36,740 homes to loss of autonomy in France in 2025, mainly through MaPrimeAdapt’. This work often concerns the bathroom: replacing the bathtub with a level-access shower, a raised toilet, an accessible washbasin. An ageing population therefore supports sales of extra-flat shower trays and adapted fixtures, even as energy renovation and new construction slow.

This is a PDF in French, 2026 edition, in six chapters: market definition and scope, size and dynamics, demand and uses, foreign trade, supply and players, regulation and outlook.

It draws on data from Eurostat, Insee (the French statistics office), the Agence nationale de l’habitat and the bathroom industry bodies, on manufacturers’ publications and on the building trade press.

Yes. The study is updated before it is sent, within 48 hours at most: it includes the latest published data, and every figure comes with its source and period.

The study is for sanitaryware manufacturers and brands, distributors and merchants, bathroom installers and renovators, investors, consultants and business founders who need a clear view of the market in France.

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